Trying to run a B2B sales team out of your inbox feels like juggling chainsaws—there’s always one more thing to chase, and dropping the ball can cost you deals. If you’re looking for practical tools to help your team work smarter, not just harder, you’ve probably come across Boomerang. But is it all it’s cracked up to be, or just another shiny email plugin? This guide digs into which Boomerang features actually move the needle for B2B teams building and executing go-to-market strategies—and which ones you can skip.
Why B2B Teams Need More Than a “Send Later” Button
Most B2B go-to-market teams live and die by their email habits. Deals stall out because someone forgets a follow-up. Pitches never get a response. Prospects go dark. If you’re only using your inbox to fire off messages and hope for the best, you’re missing a ton of opportunities. Boomerang promises to turn email into a more reliable, less chaotic workspace—if you use the right features the right way.
1. Email Scheduling: Actually Hit Inboxes at the Right Time
What works:
Scheduling emails to land at the right moment is old news, but it still matters. Boomerang lets you write an email now and send it later—no need to be online at weird hours or try to remember time zones. For B2B teams selling across regions, this means your outreach lands in someone’s inbox when they’re most likely to see it. Fewer emails get buried, more get read.
How to use it: - Draft sales outreach or follow-ups in your local time. - Schedule delivery for the recipient’s business hours (not yours). - Batch-write updates after a meeting, then schedule them to go out over the week (so you don’t look like a robot).
What to ignore:
Don’t overthink timing. There’s no magic hour—some prospects will open on weekends, some at 3 AM. Use it to stay consistent, not to game the system.
2. Follow-up Reminders: Stop Losing Deals in the Cracks
What works:
Boomerang’s “Remind Me” feature is the real winner for B2B teams. You can have emails pop back into your inbox if nobody replies, if you don’t get a response by a certain date, or even if you just want to check in later. This is gold for sales cycles that drag out or go silent.
Practical uses: - Set reminders for proposals, demos, or contract sends—so you don’t forget to chase. - Use it for internal handoffs (“Remind me if the sales engineer doesn’t reply by Wednesday”). - Keep tabs on cold outreach without clogging up your task manager with “check if Bob replied.”
Where it falls short:
If you’re a heavy CRM user, these reminders can overlap with deal tasks. Sync up your reminders and your CRM, or you’ll end up with double notifications.
Pro tip:
Set reminders for “if no reply” rather than a hard date—this cuts down on noise.
3. Response Tracking: Know Who’s Engaged (and Who’s Ghosting)
What works:
Boomerang’s read receipts and click tracking can show whether someone opened your message or clicked a link. For B2B sales, this tells you who’s actually interested and who’s just ignoring you. It helps you prioritize follow-ups and spend less time guessing.
Best practices: - Use open tracking for cold outreach and early-stage deals. - Use click tracking for proposals or links to demos—if someone’s clicking, they’re warmed up.
What to watch out for:
Open tracking isn’t 100% reliable. Some spam filters or privacy settings block it. Use this as a signal, not gospel. Don’t chase people just because they haven’t “opened” your email—they might have, and the tracker just missed it.
What to ignore:
Don’t obsess over every open or click. Focus on patterns, not one-offs.
4. Send Later with AI: When to Trust the Robots
What works:
Boomerang’s “Send Later” with AI will suggest the best time to send based on when your contact usually opens emails. In theory, this should get you better response rates.
Reality check:
It’s a nice-to-have, not a must-have. For high-volume outreach, it can save time, but the boost is marginal. Relationships and relevance still matter more than timing.
When to use it: - You’re emailing people in very different time zones. - You’re trying to optimize a campaign where every percentage point counts.
When to skip:
If you know your clients’ schedules, just use your judgment.
5. Inbox Pause: Actually Focus (When You Need To)
What works:
Inbox Pause lets you stop new emails from hitting your inbox for a while. In B2B sales, distractions are everywhere—pausing the flow means you can actually finish a proposal or prep for a call without new fires popping up.
How to use it: - Pause during deep work or key meetings. - Batch process emails at set times.
What to be careful of:
If you forget to unpause, you’ll miss time-sensitive stuff. Use sparingly—don’t become the person who “didn’t see your email.”
Pro tip:
Schedule auto-replies while paused, so people know not to expect an instant response.
6. Templates: Keep Outreach Consistent (But Not Robotic)
What works:
Boomerang lets you save and reuse email templates. This is great for proposals, intro notes, and follow-ups. Consistency matters in B2B, especially when you have multiple team members sending similar messages.
How to get it right: - Personalize every template—don’t send the same canned note to everyone. - Use templates for structure, not for lazy mass blasts.
What to ignore:
Don’t try to automate real conversations. The best templates are starting points, not scripts.
7. Shared Notes and Collaboration: Not Perfect, But Useful
What works:
Boomerang has features for sharing notes and collaborating on emails with teammates. This is handy for handoffs between sales and customer success, or when you want to loop someone in without a messy thread.
Where it’s helpful: - Internal notes on complex deals. - Quick handoff context for new team members.
What’s missing:
It’s not a replacement for a real CRM or sales platform. Use it for light collaboration, but don’t try to run your whole pipeline from your inbox.
What Boomerang Won’t Fix (Don’t Believe the Hype)
Boomerang makes your inbox smarter, not magic. It won’t: - Write your sales copy for you (AI is still bland, don’t trust it with your voice). - Replace your CRM—you still need a real system for pipeline, reporting, and contact management. - Turn cold leads into warm ones overnight. It’s a tool, not a shortcut.
Key Takeaways: Keep It Simple, Iterate, Don’t Overthink
Boomerang has features that genuinely help B2B teams: reliable reminders, flexible scheduling, and just enough tracking to keep you honest. The trick is to set it up once, use what helps, and ignore the fluff. Don’t drown your team in bells and whistles—pick the two or three features that actually solve your daily headaches, roll them out, and adjust as you go.
The best go-to-market teams keep things simple, stay organized, and don’t let deals fall through the cracks. Use Boomerang as a nudge—not a crutch—and remember: no tool replaces a thoughtful, well-timed, human follow-up.