Getting more deals closed in less time is the dream, right? But if you’re in B2B sales, you know the reality is more like endless calls, chasing leads, and struggling to stand out. If you’re considering new tools to get your team out of the weeds, you’ve probably heard about Odro — a video platform promising to make the sales process smoother and more human. But does it really help, and where does it fit (or not fit) in your workflow? Here’s what you actually need to know.
Why Video Matters in B2B Sales (and Where Odro Fits)
Let’s not kid ourselves: most outreach emails and cold calls get ignored. Buyers are busy, and they’ve seen every “innovative” pitch under the sun. Video, though, still stands out—when it’s done right. It’s not magic, but it can help you:
- Put a face to your name, which builds trust faster than a block of text.
- Explain complex ideas quickly, without a wall of words.
- Show you’re not just blasting out spam.
Odro isn’t the only video sales tool out there, but it’s one that’s built specifically for B2B sales, not generic marketers or influencers. It’s focused on making video outreach and follow-up part of a repeatable, trackable sales process.
Core Features: What Odro Actually Does
Let’s break down the main things Odro claims to do, and how useful they really are.
1. Video Messaging for Outreach and Follow-Up
What it is:
Record and send short, personalized video messages to prospects or clients, right from your browser or the Odro app. No fancy editing required.
Why it matters:
Personalized video can cut through the noise, especially in early outreach or follow-ups after meetings. People are more likely to watch a 60-second video than read a three-paragraph email.
How it works:
- Use your webcam, phone, or upload a pre-recorded video.
- Drop the video into an email, LinkedIn message, or wherever you’re talking to leads.
- Get notified when it’s viewed, so you know who’s actually engaging.
Honest take:
This is genuinely useful, especially if your team struggles to get responses. But don’t expect video alone to make up for a weak message—bad pitches are still bad on camera.
Pro tip:
Keep videos short (60-90 seconds) and get to the point. Nobody wants to watch a rambling sales pitch.
2. Branded Video Landing Pages
What it is:
When you send a video, Odro can wrap it in a custom landing page with your branding, call-to-action buttons (like “Book a Meeting”), and supporting info.
Why it matters:
Looks more professional than a random YouTube link, and it’s easier to guide people to your next step.
How it works:
- Each video gets its own page.
- You control the branding, CTAs, and supporting text.
- Some analytics (like who watched, for how long).
Honest take:
Nice to have, especially if you care about brand consistency or want to track engagement. But don’t get hung up on the bells and whistles—most buyers care more about the message than your color scheme.
3. Two-Way Video Interviewing (for Sales and Recruitment)
What it is:
Schedule and conduct live video calls/interviews inside Odro, with built-in recording, notes, and feedback features.
Why it matters:
Useful if your sales process involves demos, discovery calls, or technical walk-throughs. Also popular with recruiters for candidate interviews.
How it works:
- Schedule meetings in-app or via calendar integrations.
- Record calls, take timestamped notes, and share sessions with colleagues or clients.
- Built-in feedback/scorecard tools.
Honest take:
Handy if you want everything in one place. But if your team already lives in Zoom or Teams, switching just for this probably isn’t worth it. The value is in the recording/feedback workflow, not the basic video call.
Pro tip:
If you’re pitching to multiple stakeholders, recorded demos mean you don’t have to repeat yourself over and over.
4. Automated Workflows and Reminders
What it is:
Set up automated reminders, follow-up sequences, and notifications for both your team and your prospects.
Why it matters:
Sales is all about timing. Forgetting to follow up loses deals. Automation helps keep things moving without relying on memory or sticky notes.
How it works:
- Schedule follow-up videos or emails to go out at set times.
- Nudges for prospects who haven’t watched a video or booked a meeting.
- Alerts when someone views your content, so you can strike while the iron’s hot.
Honest take:
Automation is useful, but don’t automate everything—people can spot canned messages from a mile away. Use automation for reminders, not for all your messaging.
5. Analytics and Reporting
What it is:
Track who’s watching your videos, for how long, and which CTAs get clicked.
Why it matters:
No more guessing if your outreach is working. You get real feedback on what’s landing and what’s falling flat.
How it works:
- See open/watched rates for each video.
- Drill down into engagement by team member or campaign.
- Export reports for managers or clients.
Honest take:
Analytics are great for accountability, but don’t get obsessed with vanity metrics. It’s more important to see if your outreach leads to real conversations, not just video views.
Benefits: What Odro Gets Right
Here’s where Odro can actually move the needle in a B2B sales process:
- Faster response times: Video outreach often gets quicker replies, especially for initial contact or follow-up.
- More memorable pitches: Prospects remember faces and voices better than text.
- Easier collaboration: Sharing recorded calls and feedback means less “he said, she said.”
- Better tracking: You know who’s engaged and who’s ghosting.
- Saves time: Automated reminders and templates cut down on repetitive tasks.
But let’s be real: Odro won’t fix a broken sales process or magically make people buy from you. It’s a tool, not a silver bullet.
Where Odro Falls Short (or Isn’t Needed)
No product is perfect, and Odro is no exception.
- Not a full CRM: Odro isn’t going to replace Salesforce, HubSpot, or your main CRM. It’s a bolt-on, not a full sales stack.
- Still need good messaging: If your team’s pitch is weak, video won’t save it.
- Switching costs: If your team is already using other video tools, getting buy-in to switch can be a pain.
- Price: Odro isn’t the cheapest option. Make sure the ROI makes sense for your volume and deal size.
- Limited integrations: Works with some tools, but not as wide an ecosystem as bigger platforms.
Getting Started With Odro: What to Try First
Thinking about giving Odro a shot? Here’s what I’d actually do:
- Test Video Outreach on Cold Prospects
- Pick a small list of leads.
- Record short, personalized videos (don’t overthink it).
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Track response rates compared to plain email.
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Use Landing Pages for Key Pitches
- For your most important deals, use branded landing pages.
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Add a clear call to action: “Book a Demo,” “Reply with Questions,” etc.
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Record and Share Demos
- Instead of repeating yourself, record a killer demo once.
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Send the recording to all stakeholders—saves time, ensures consistency.
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Set Up Reminders for Follow-Up
- Use Odro’s reminders so no lead slips through the cracks.
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But keep the follow-up messages human, not robotic.
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Check the Analytics—But Don’t Obsess
- Look for patterns, not just numbers.
- If a video gets watched but no reply, tweak your CTA or outreach list.
When to Skip Odro
Quick reality check: Odro is great if your sales process is high-touch, relationship-driven, or you’re struggling to stand out. If you’re selling low-ticket items, or your team already gets great results with plain email and calls, you might not need it. Don’t add tech for tech’s sake.
Keep It Simple, Then Improve
Odro can help you break through the noise and speed up your sales cycle—if you use it for what it’s good at. Don’t let the features distract you from the basics: clear messaging, quick follow-up, and building real relationships. Start small, see what actually moves the needle, and tweak as you go. You don’t need to overhaul your sales process overnight—just make it a little better, one step at a time.