If you’re running a B2B sales team and evaluating go-to-market (GTM) software, odds are you’re drowning in options, buzzwords, and demos that all sound the same. You want real features that solve real pain—not another dashboard you’ll never open. This guide breaks down what Nektar actually does, where it shines, and where you might hit a wall. No fluff, just what you need to know before you buy.
What Is Nektar, Really? (And Who Should Care)
Nektar pitches itself as a revenue operations (RevOps) automation tool aimed at B2B sales teams. In plain English: it connects to your CRM (mostly Salesforce), email, calendars, and other sales tools. Then it automatically captures, cleans, and surfaces data your reps usually forget or avoid entering. Its goal? Make your CRM not suck, so you get a clear, real-time picture of deals without nagging your team.
If you have a sales team of at least a handful of people, sell to other businesses, and rely on Salesforce or similar tools, Nektar is aimed at you. If you’re a solo founder or running a tiny team with a spreadsheet, skip it.
Core Features: What’s Worth Your Attention
Let’s cut through the sales pitch and look at the features that actually matter for most B2B sales teams.
1. Automated Data Capture
The Promise: Nektar grabs sales activity data from emails, calendars, LinkedIn, and more—then logs it to your CRM automatically.
What Works: - No more manual entry: Sales reps can stop wasting time updating call logs, meetings, and contact info. Nektar just pulls it in. - Fewer blind spots: You’ll finally see all the contacts, touchpoints, and deal activity—without relying on reps’ memory or goodwill. - Real-world example: That meeting your AE had with a VP that never made it into Salesforce? Nektar catches it.
What Doesn’t: - Garbage in, garbage out: If your reps are using personal devices or side channels, some data can still slip through. - Privacy flags: Some reps get twitchy about tools reading their emails, even if it’s “just metadata.”
Pro Tip: Get buy-in from your team early. Explain what’s being tracked (and what isn’t).
2. Contact and Relationship Mapping
The Promise: Nektar automatically builds out org charts and relationship maps from all the data it captures.
What Works: - Uncovers hidden champions: You spot all stakeholders involved in a deal, not just the one person listed in the CRM. - Helps with multi-threading: Makes it easier for reps to involve more people and avoid single-threaded deals.
What Doesn’t: - Still needs human review: The org charts aren’t perfect; you’ll want reps to double-check for context.
Ignore: The “AI-driven insights” buzzwords. Relationship mapping is helpful, but it’s not magic. Think of it as a starting point, not gospel.
3. Activity Tracking and Deal Insights
The Promise: See a timeline of every customer touchpoint—emails, calls, meetings—across accounts and deals.
What Works: - Deal health at a glance: You can spot stalled deals, missing next steps, or if a rep is ghosting a prospect. - Pipeline reviews get faster: Instead of “What’s happening with Acme Corp?” you see real activity.
What Doesn’t: - Signal vs. noise: If your team spams prospects or has lots of low-value touches, the data can get noisy. It doesn’t judge quality.
Pro Tip: Pair activity tracking with win/loss analysis. Don’t just count emails; look at what actually moves deals.
4. CRM Hygiene and Data Quality
The Promise: Nektar fills gaps in your CRM, merges duplicates, and catches outdated info.
What Works: - Cleaner data: No more chasing reps for updates or digging through old notes. - Faster onboarding: New reps can trust the CRM instead of building their own black books.
What Doesn’t: - Won’t fix process problems: If your team has bad habits or skips key steps, Nektar won’t enforce best practices.
Ignore: Any claim about “fully automated data perfection.” You’ll still need occasional human review.
5. Reporting and Forecasting
The Promise: More accurate pipeline and forecasting data, since activity and contacts are auto-logged.
What Works: - Less sandbagging: Reps can’t easily fudge activity or hide deals. - Better forecast calls: Leadership sees what’s real, not just what reps say in meetings.
What Doesn’t: - Not a forecasting product: Nektar improves your CRM’s data, but it doesn’t replace your forecasting tools. It’s an input, not a magic 8-ball.
Real Benefits: What You’ll Actually See
If you deploy Nektar and people actually use it (the biggest “if” in software), here’s what you can expect:
- Reps save time: Less grunt work, more selling.
- Managers get visibility: See what’s actually happening—no more surprises at the end of the quarter.
- Cleaner CRM: Better data means better onboarding, handoffs, and reporting.
- Fewer lost deals: Multi-threading and activity tracking help prevent single points of failure.
- Faster coaching: Spot who’s behind on activity or ignoring key accounts.
But let’s be honest—no tool “transforms” sales. It’s just a way to make your CRM less of a graveyard.
Where Nektar Falls Short
You won’t see this on the sales page, but here’s what to watch out for:
- Not plug-and-play: You’ll need some setup and IT help, especially if your data is messy to begin with.
- Salesforce-centric: If you don’t use Salesforce (or a very similar CRM), this isn’t for you.
- Team buy-in is critical: If reps opt out, the system’s value drops fast.
- Doesn’t replace process: If you have broken sales processes, Nektar won’t fix them. It just exposes the mess.
What to Ignore (Unless You Love Hype)
- “AI-powered everything”: The AI is mostly connecting dots, not closing deals.
- “Real-time revenue intelligence”: This means “your data’s more complete.” Don’t expect Minority Report.
- “One pane of glass”: If your team hates dashboards, they’ll still hate dashboards.
Is Nektar Worth It? Honest Advice
If you’re a B2B sales team struggling with CRM adoption and missing data, Nektar can be a lifesaver. It’s best for teams already using Salesforce who want to automate the boring parts and get a clearer view of what’s actually happening in the pipeline.
You’ll get the most out of it if: - Your deals are complex, with lots of people involved. - You rely on accurate CRM data for forecasting and reporting. - You have a culture open to new tools (and will actually train people).
Skip it if: - Your team is tiny, or your process is simple. - You can’t get buy-in from reps or managers. - You’re looking for a full-blown forecasting or enablement platform (Nektar isn’t it).
Keep It Simple and Iterate
Most sales tools promise the moon. Nektar actually solves a real, annoying problem: sales teams hate updating CRMs, and bad data screws everyone. Start small. Pilot with one team, measure what changes, and tweak as you go. If it saves your reps time and gives you clearer numbers, stick with it. Otherwise, move on—there’s always another tool around the corner.
At the end of the day, better data beats more data. Keep it simple, get people on board, and don’t expect a miracle. That’s about as honest as it gets.