If you’re responsible for driving a B2B sales or marketing pipeline, you’ve probably wondered: “Who’s actually visiting our website? Are we missing hot leads just because they don’t fill out a form?” Good news—tools like Leadinfo claim to answer those questions. But do they deliver? And how much do they really help B2B go-to-market teams do their jobs better? Here’s the no-nonsense guide to what Leadinfo does, what it doesn’t, and how to make it work for you without getting lost in the weeds.
What Is Leadinfo Supposed to Do?
Let’s keep it simple. Leadinfo is a website visitor identification tool. It tries to tell you which companies are checking out your site—even if nobody fills out a form or picks up the phone. The idea is that, by knowing which businesses are interested, you can reach out, personalize your follow-up, and close more deals.
It’s a solid pitch. But the devil’s in the details, so let’s break down what actually matters for B2B go-to-market teams.
Key Features (And How They Actually Help)
1. Company Identification from Website Traffic
How it works: Leadinfo looks at the IP addresses of visitors to your site, matches them to business databases, and tries to tell you which companies are clicking around.
Real-world pros: - You’ll see a list of companies who visited your site—often including company name, industry, size, and sometimes contact details. - No forms required, which is a big plus for capturing intent early in the buyer’s journey. - You can spot when target accounts are “lurking” before they ever raise their hand.
What to keep in mind: - You get company info, not individual names (unless someone fills out a form or identifies themselves another way). - Home and mobile traffic is usually anonymous—so you’ll miss people working from home or on the go. - It’s not perfect; some companies are easier to identify than others.
Pro tip: Use this as a springboard for research, not a replacement for actual contact data. Think of it as “who should I pay attention to?” rather than “who can I email right now?”
2. Detailed Company Profiles
How it works: Once Leadinfo matches a visitor to a company, it pulls in extra info—think company size, location, LinkedIn links, and sometimes even decision-maker contacts.
Real-world pros: - Saves time on research: you get the basics without having to hunt them down yourself. - Makes it easier to prioritize outreach (e.g., skip the one-person consulting firm, focus on the 500-employee SaaS business). - Helps personalize your follow-ups (“Noticed your team at Acme Corp checked out our pricing page…”).
What to ignore: Don’t get distracted by data you don’t need. Some profiles are filled with fluff—stick to info that actually impacts your outreach.
3. Real-Time Alerts and Notifications
How it works: Leadinfo can ping you (or your sales team) when specific companies visit your site or check out certain pages.
Why it’s useful: - You can act fast, especially if a hot account is active. - Great for account-based marketing (ABM): your sales team can jump in while interest is fresh. - You can set up alerts for tiered accounts—so you’re not flooded with noise.
What to watch for: Too many alerts will just get ignored. Be picky about who gets notified and when.
4. Lead Scoring and Filtering
How it works: Leadinfo lets you score, tag, and filter leads based on things like company size, industry, or website behavior.
Practical benefits: - Prioritize your sales team’s time—chase the companies that actually fit your ICP (ideal customer profile). - Filter out tire-kickers, students, or companies that are a bad fit. - Build custom views for different teams (e.g., SDRs see new, qualified leads; marketing sees all traffic by campaign).
Limitations: Lead scoring is only as good as the rules you set. If your filters are too broad or too strict, you’ll either drown in junk or miss good stuff.
5. CRM and Marketing Automation Integrations
How it works: Connect Leadinfo to your CRM (think Salesforce, HubSpot, Pipedrive, etc.) so identified companies and their activities show up right where your sales team works.
Benefits: - No manual copy-pasting—data just shows up in your CRM. - Sales and marketing stay on the same page. - You can kick off automations (like adding a company to an email sequence) as soon as they visit your site.
Things to check: - Integrations can be fussy—test them before rolling out. - Watch out for duplicate records in your CRM. - Not every CRM is supported out of the box; check the list before you buy.
6. GDPR and Privacy Compliance
How it works: Leadinfo claims to be GDPR-compliant by only showing company-level data, not personal info (unless it’s already public).
Why it matters: - You don’t want to get in legal hot water for tracking people without consent. - Good for peace of mind—especially if you have European customers.
Just be aware: Laws change, and privacy expectations are getting stricter. Always double-check with your legal team if you’re unsure.
What Leadinfo Won’t Do For You
Let’s be honest: tools like Leadinfo aren’t magic.
- It won’t give you names or emails for every visitor. You’ll still need to do actual outbound work to connect with people.
- It can’t read minds. Just because a company visits your site doesn’t mean they’re ready to buy.
- It’s not a silver bullet for pipeline. It’s a tool—useful, but only if you have a process in place to act on the insights.
If you’re expecting a list of ready-to-buy contacts to just drop into your CRM, you’ll be disappointed. But if you want more context on your anonymous traffic so you can work smarter, it’s worth a look.
How B2B Teams Actually Use Leadinfo (Without Wasting Time)
Here’s how most B2B go-to-market teams get value from Leadinfo—without letting it become just another dashboard that nobody checks.
1. Set Up Focused Alerts
Don’t turn on notifications for every visitor. Pick your top target accounts or ideal customer profiles. Set up alerts for those only. This way, when you get a ping, it actually means something.
2. Sync with Your CRM—And Keep It Tidy
Connect Leadinfo to your CRM, but keep an eye on data quality. Set rules to avoid duplicates and junk leads. Make sure sales reps know what a “Leadinfo lead” actually means so they don’t waste time.
3. Use It as a Trigger, Not a To-Do List
When a target company visits your site, make it a trigger for research or outreach. Don’t just dump the company into a sequence—look at which pages they viewed, check LinkedIn, and tailor your approach.
4. Combine with Other Signals
Leadinfo works best alongside other data—like intent data, previous outreach, or event attendance. If a company shows up in multiple places, bump them to the top of your list.
5. Regularly Review and Adjust
Check which alerts and filters are actually surfacing good leads. If your team isn’t taking action, something needs to change—don’t just “set and forget.”
Honest Pros and Cons Summary
What works: - Makes invisible website traffic visible (at least for companies, if not individuals). - Saves research time. - Helps prioritize real buying signals.
What doesn’t: - Can’t identify everyone, especially remote workers. - No substitute for good outbound or inbound processes. - Alert fatigue is a real risk if you don’t set it up thoughtfully.
Ignore the hype around “never miss a lead again.” Some leads just aren’t a fit, and that’s fine.
Keep It Simple (And Don’t Overthink)
Leadinfo is a solid add-on for B2B teams who want to make the most out of website traffic. But it’s not a magic button—just a tool that, when used right, gives you a head start. Set up your filters, sync with your CRM, and focus on the companies that actually fit your target. Then—most important—do the work: reach out, follow up, and keep your process tight. No tool replaces that.
Start small, tweak as you go, and don’t get distracted by dashboards. The real value is in what you do with the info, not just having it.