If you're running a B2B sales team and tired of scraping Google or wrangling clunky spreadsheets to find new leads, it’s time for something better. Maybe you've heard of Storeleads, or maybe not—but if scaling outreach is your goal, this guide will walk you through what Storeleads actually does, how it can help (and what it can’t do), and how to get the most out of it. No fluff, no jargon—just what you need to know.
What Is Storeleads, Really?
Storeleads bills itself as a database for e-commerce stores. Think of it as a giant, searchable list of businesses running on platforms like Shopify, WooCommerce, and BigCommerce. But it’s not just a directory; it’s built for people who want to act on this data—sales reps, SDRs, and anyone who needs fresh, relevant leads without wasting hours on manual research.
Who Should Actually Care?
- B2B SaaS companies selling to e-commerce brands
- Agencies offering marketing, development, or logistics services
- Data-driven sales teams that want to move fast and automate outreach
If your target customer runs an online store and you’re tired of guesswork, Storeleads is worth a look. If you’re selling to brick-and-mortar only, or your audience is totally outside e-commerce, save your money.
Key Features: What Storeleads Gets Right
Let’s cut through the marketing noise. Here’s what stands out, and what’s just “nice to have.”
1. Massive, Filterable Database
- Covers most major e-commerce platforms: Shopify, WooCommerce, BigCommerce, and more.
- Lots of data points: Company size, estimated revenue, location, tech stack, contact info, social profiles, and even installed apps.
- Fast search and filters: Slice and dice by platform, industry, location, revenue, or whatever matters for your ICP.
Pro Tip: The filters are where the real value is. You can, for example, pull up every Shopify electronics store in Canada doing $500k–$5M in revenue, founded in the last two years. That’s gold if you know your audience.
2. Export-Ready Leads (Without the Headaches)
- Instant CSV downloads: Grab your filtered lead list in seconds—no waiting, no credit system, no “contact us for pricing.”
- Bulk export: Pull thousands of records at once (depending on your plan).
- Integrations: Connects with tools like Salesforce, HubSpot, or push directly to Outreach.io and Apollo.
If you’re used to scraping or buying outdated lists, this is a massive time saver. You get fresh, structured data that plays nice with your CRM.
3. Data Freshness
- Weekly updates: Storeleads claims weekly scrapes of all stores, so new leads are always popping up.
- Change tracking: See when a store launches, shuts down, switches platforms, or adds new technology.
Honest Take: No database is perfect. Some stores go inactive without warning, or fudge their revenue numbers. But compared to most off-the-shelf lists, Storeleads is leagues ahead on freshness.
4. Tech Stack Tracking
- See what apps and tools stores use: From payment gateways and chatbots to email providers and pop-ups.
- Find stores using (or not using) a specific app: Great for SaaS companies targeting stores that need your solution.
This isn’t just a “nice to know”—it’s actionable intel for crafting smarter outreach. For example, if you sell a review app, you can find stores using your competitors, then pitch an alternative.
5. Contact Info (But Don’t Expect Magic)
- Emails and social links: Storeleads scrapes publicly available emails and links to LinkedIn, Twitter, etc.
- Accuracy varies: Some stores only have generic info (think “info@” or “help@” emails), and high-value contacts may be missing.
What to Ignore: If you’re expecting verified, up-to-date personal emails for every decision maker, you’ll be disappointed. Consider Storeleads a starting point, not a silver bullet.
How to Use Storeleads to Scale Outreach: A Realistic Playbook
Here’s how to actually put Storeleads to work—without overcomplicating things or drowning in data.
1. Define Your ICP (Ideal Customer Profile)
Don’t just grab every store you see. Get specific:
- Platform (e.g., Shopify Plus only)
- Country or region
- Industry or vertical
- Revenue band
- Tech stack (e.g., using Klaviyo but not Yotpo)
- Number of employees
Pro Tip: Spend more time here than you think. Quality > quantity when it comes to outreach.
2. Build and Export Targeted Lists
- Use the filters to zero in on your ICP.
- Export lists in bite-sized chunks (100–500 leads) so you don’t overwhelm your team or automation tools.
- Spot check for duplicates or obviously bad data (like “Test Store” or empty websites).
3. Enrich and Clean Data (Don’t Skip This)
Even with a solid database, you’ll want to:
- Cross-reference with LinkedIn to find real decision makers.
- Use a tool like Hunter or Apollo to verify emails.
- Remove obvious fakes, outdated stores, or competitors.
It’s tempting to skip this step, but nothing kills outreach faster than bad data.
4. Craft Smarter, Personal Outreach
Storeleads gives you context, so use it:
- Mention relevant tech stack (“I see you’re using Klaviyo…”)
- Reference recent changes (“Congrats on the new site launch!”)
- Avoid boilerplate emails—personalization is what gets replies.
What Not to Do: Don’t spam thousands of generic emails. Your domain reputation (and your sanity) will thank you.
5. Automate—But Keep It Human
- Push lists to your CRM or outreach tool.
- Use custom fields in your email sequences to insert personal details.
- Set up reminders for follow-ups, but don’t be afraid to pick up the phone or send a LinkedIn message.
Honest Take: Automation helps you scale, but real conversations close deals.
What Storeleads Can’t Do (and Pitfalls to Avoid)
Let’s be real: Storeleads is a tool, not a magic wand. Here’s where it falls short:
- Doesn’t guarantee accuracy: Some data may be out of date, and revenue numbers are estimates at best.
- Contact info is hit or miss: Don’t expect C-level emails for every store.
- Not cheap: Pricing is on the higher side, especially if you want more exports or enterprise features.
- Focuses on e-commerce: If you’re not selling to online stores, look elsewhere.
Pro Tip: Don’t buy a year upfront unless you’ve tested it. Monthly plans are safer if you’re new.
Will Storeleads Help You Scale? (The Bottom Line)
If you’re a B2B sales team selling to e-commerce brands, Storeleads can save you a ton of time and help you find better prospects. Its filtering, export, and data freshness are genuinely useful. Just don’t expect perfection, and plan to do your own enrichment and validation.
Keep it simple: start with a tight ICP, sanity-check your lists, and focus on outreach that actually feels personal. Iterate as you go—don’t get lost in the weeds. Tools like Storeleads can help you scale, but real results come from working smarter, not just faster.