If you’re tired of email campaigns bouncing all over the place (or worse—ending up in spam), you’re in the right spot. This guide is for Salesforce admins, ops folks, and anyone sick of chasing down bad emails. We’ll walk through hooking up Nobouncemails to Salesforce, so you can keep your lists clean and your team happy. No hand-waving, no marketing fairy dust—just real steps, honest advice, and a look at what actually works.
Why bother verifying emails in Salesforce?
You already know the drill: bad email addresses mean wasted sends, angry salespeople, and a CRM full of junk. Salesforce does a lot, but it won’t magically stop people from typing “bob@bob,com” or “test123@email.” That’s where an external email verification tool comes in.
Here’s what you get by verifying emails: - Fewer bounces (and less risk of getting blacklisted) - Better campaign results - Cleaner CRM data (your future self will thank you) - Happier sales and marketing teams
But let’s be real: adding any integration to Salesforce can get messy. Some tools just slap a “Salesforce integration” badge on their site and call it a day. That’s not what you need. Nobouncemails actually does the grunt work—if you set it up right.
How Nobouncemails fits into your Salesforce setup
Nobouncemails is a standalone email verification service. It checks if an email is real, catch-all, disposable, or just plain fake. You connect it to Salesforce, send over your leads or contacts, and get the results back. The trick is wiring up that connection so it’s automatic (or close to it).
You’ve got a few options: - Use Nobouncemails’ Salesforce connector (if you’re lucky and your plan includes it) - Go the API route with a tool like Zapier, Make, or a custom script - Manually export/import lists (not recommended unless you really like spreadsheets)
For this guide, we’ll focus on the first two. Manual imports are a pain and error-prone.
Step 1: Prep your Salesforce org
Before you start, make sure you have: - Admin rights in Salesforce - Permission to install new integrations or connect external APIs - A list of which objects you want to check (Leads, Contacts, or both) - A backup. Seriously, always back up your data before messing with integrations
Pro tip: Decide if you want to verify emails at the point of entry (as soon as someone’s created) or in bulk (cleaning up your existing database). Both are possible, but the setup is a bit different.
Step 2: Get your Nobouncemails account ready
- Sign up for Nobouncemails if you haven’t already and pick a plan that includes API access or the Salesforce connector.
- Find your API key in your Nobouncemails dashboard. You’ll need this for any kind of automation.
- If there’s a direct Salesforce app or connector, download it now (check their docs—availability changes).
Heads up: Some “integrations” offered by verification tools are just pre-built Zapier templates or links to a third-party marketplace. Make sure what you’re getting can actually talk to your Salesforce data in real-time or on a schedule.
Step 3: Connecting Nobouncemails to Salesforce
Option 1: Using the Nobouncemails Salesforce Connector
If your Nobouncemails plan includes a Salesforce app, this is usually the quickest path.
What to do: 1. Install the package: Head to Salesforce’s AppExchange and search for “Nobouncemails.” Install the package into your org (sandbox first—never straight to production). 2. Authorize Nobouncemails: You’ll probably need to log in and connect your Nobouncemails account. Paste in your API key if prompted. 3. Configure mapping: Decide which Salesforce fields map to Nobouncemails inputs and where you want the results stored (e.g., a custom field called “Email Verified”). 4. Set triggers: Choose if verification should happen when a Lead/Contact is created, updated, or on demand.
What works: This is the least “DIY” path. If you hate messing with APIs, connectors are your friend.
What doesn’t: These connectors sometimes lag behind Salesforce’s updates, or don’t support custom objects. Always test in sandbox.
Option 2: Integrating via API (Zapier, Make, or Custom)
If you’re not on a premium Nobouncemails plan, or want more control, go the API route.
Using Zapier or Make: 1. Create a Zap or Scenario: Set Salesforce as the trigger app (e.g., “New Lead”). 2. Add Nobouncemails as an action: Use the “Verify Email” action, plugging in the email field from Salesforce. 3. Write results back: Add another Salesforce step to update the record with the verification status.
Custom Integration: 1. Write a script (Python, JS, etc.) that: - Pulls records from Salesforce (using the REST API) - Sends emails to Nobouncemails’ API - Writes the results back to Salesforce 2. Schedule your script to run regularly (using a cron job or cloud function)
What works: You control the schedule, fields, and logic. Great for tech-savvy teams.
What doesn’t: More moving parts = more things to break. Zapier can get expensive if you’re processing lots of leads.
Step 4: Create custom fields for verification results
Don’t just overwrite the email field or stick results in a “Notes” section. Create custom fields like: - Email Verification Status (picklist: Valid, Invalid, Disposable, etc.) - Last Verified Date - Verification Detail (optional for error codes or explanations)
This makes it easy to filter, report, and trigger workflows based on clean data.
Step 5: Build automation to act on verification results
Why verify emails if you’re not going to do anything with the results? A few ideas: - Auto-convert or assign only valid leads - Send alerts when invalid emails are detected - Exclude invalid or risky emails from campaigns - Schedule re-verification every X months
You can set up Salesforce flows, Process Builder, or even basic email alerts—whatever works for your team.
Pro tip: Start simple. Don’t try to automate everything on Day 1. Watch for false positives and adjust your logic.
Step 6: Test, monitor, and tweak
Run a batch of records through the integration and check: - Are the right fields being updated? - Any errors or mismatches? - Is it fast enough for your needs?
Keep an eye on your email bounce rates and Salesforce reports. If things look off, revisit your mappings and automations.
Remember: No verification service is perfect. Nobouncemails is good, but you’ll still get the occasional miss (especially with catch-all domains or typos that look real). Don’t blindly delete or suppress everything it flags—use some human judgment.
What to ignore (for now)
- Over-complicated scoring: You don’t need a 10-point “email quality” scale. Stick to valid/invalid/disposable at first.
- Real-time validation on every data entry point: It’s tempting, but can slow down forms and frustrate users. Start with batch or post-create checks.
- Chasing 100% perfection: Some bad data always sneaks through. Your goal is “good enough to be useful.”
Common issues and how to avoid them
- API limits: Both Salesforce and Nobouncemails have usage caps. Don’t set your integration to blast through 100,000 records in an hour.
- Custom field confusion: Make sure your automation writes results to the right fields, especially if you’ve got old “Email Verified” fields lying around.
- Data privacy: You’re sending customer data to a third party. Make sure your legal and security folks are aware (and okay with it).
Wrapping up: Keep it simple, keep it clean
Getting Nobouncemails and Salesforce to play nice takes a bit of setup, but it’s not rocket science. Start with the basics: verify, record the result, and act on it. Don’t let perfect be the enemy of good—iterate as you go, and don’t be afraid to ignore the “power user” features until you actually need them. The result? Cleaner lists, happier teams, and one less headache in your inbox.