If you’re running a B2B sales team, you know the pain: chasing signatures, waiting on contracts, and losing deals to paperwork. E-signature tools promise to fix that, but most are either overpriced, clunky, or both. That’s where Signnow comes in. But is it actually worth your budget and time—or is it just another SaaS tool collecting dust in your tech stack?
This is a practical, no-nonsense review of Signnow in 2024—what it does well, what’s annoying, and what you can skip. If you’re trying to close more deals with less hassle, read on.
What Is Signnow, in Plain English?
Signnow is an e-signature platform. It lets you send, sign, and manage documents online—contracts, NDAs, order forms, the usual sales paperwork. The pitch: cut out the manual back-and-forth, keep deals moving, and stay legal.
It’s not the flashiest tool on the market, but it’s got a reputation for being straightforward and affordable, especially compared to Docusign or Adobe Sign. It’s owned by airSlate, so it’s not some risky startup, and it’s been around long enough to have most of the essentials dialed in.
Who is it really for? Teams that need to send out a bunch of documents, track who’s dragging their feet, and get things signed without a lot of training or IT headaches.
Key Features That Actually Matter for B2B Sales
Let’s skip the marketing fluff. Here’s what actually moves the needle for sales teams:
1. Simple Document Sending and Signing
- Bulk send: Send the same contract to dozens of prospects at once. No need to load each one manually.
- Reusable templates: Create templates for common contracts—no more copy-paste errors.
- Drag-and-drop fields: Add signature, date, text fields, and checkboxes wherever you want.
Real talk: The interface isn’t the prettiest, but it’s not confusing. Even non-technical folks figure it out in a few minutes.
2. Tracking and Reminders
- Audit trails: See who’s opened, signed, or ignored your document. No more “I didn’t get it” excuses.
- Automatic reminders: Schedule nudges so you don’t have to chase people down manually.
- Notifications: Get pinged when someone signs, declines, or asks for changes.
Pro tip: The audit trail is solid for compliance. If you ever get into a he-said-she-said, you’ve got receipts.
3. Integrations You’ll Actually Use
- Salesforce: Push and pull data from your CRM, trigger signature requests from deals or contacts.
- Google Workspace & Microsoft 365: Insert docs from Drive or OneDrive, save signed copies back.
- Slack, Zapier, API: Trigger notifications or automate workflows with a little setup.
Heads up: The integrations aren’t always plug-and-play; you might need admin help for advanced stuff. But for standard CRM and document storage, setup is straightforward.
4. Mobile Signing
- Signers can use their phone, tablet, or browser. No apps or weird logins required.
- Responsive design means no pinching and zooming just to sign a contract.
Reality check: Mobile experience is reliable, but don’t expect fancy in-person signing kiosks or white-label apps at this price point.
5. Security and Compliance
- Legally binding: Meets U.S. ESIGN and international e-signature laws.
- Document encryption: Your data isn’t being mailed around in plain text.
- Two-factor authentication: Optional, but good for sensitive deals.
Worth noting: If you’re in regulated industries (finance, healthcare), check your compliance requirements—Signnow covers the basics, but not every possible niche regulation.
What’s Good, What’s “Meh,” and What to Ignore
What Works Well
- Value for money: Lower price than the big boys, but covers 90% of use cases for B2B sales.
- Speed: Fast to set up, fast to send docs. You don’t need a two-week onboarding.
- Bulk actions: Great if you’re sending lots of similar contracts at once.
What’s Just Okay
- Interface: Not ugly, but not modern. Feels a bit “Windows 10” in 2024. Gets the job done.
- Template management: Works, but can get messy if you have tons of templates and no naming discipline.
- Integrations: The big ones are there, but some niche CRMs or custom workflows may need API workarounds.
What to Ignore
- Advanced workflow automation: It’s there, but honestly, if you go too deep, you’ll end up wishing you just used Zapier or your CRM’s built-in tools.
- In-person signing: Possible, but not its strong suit. If you need a lot of face-to-face signatures on tablets, look at something else.
Signnow Pricing: What You’ll Actually Pay
Signnow keeps its pricing public, which is refreshing. Here’s the 2024 rundown, but check their site for updates:
- Business ($8/user/mo billed annually):
- Unlimited templates and documents
- Reminders and notifications
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Basic integrations (Google, Dropbox, OneDrive)
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Business Premium ($15/user/mo billed annually):
- Bulk sending
- Advanced fields (conditional logic, etc.)
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Salesforce integration
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Enterprise ($30+/user/mo):
- Custom branding
- SSO, advanced compliance, and premium support
A few things to keep in mind: - You need Premium for Salesforce integration and serious bulk sending. Most B2B sales teams will want this tier. - The “per user” model is standard, but don’t overbuy. Only pay for people who actually send documents. - There’s a free trial, but no free forever plan. You’ll know if you like it in a week.
Pro tip: If you’re a larger org (20+ users), talk to sales for a discount. They’re usually flexible.
How To Set Up Signnow for a Sales Team (5-Step Cheat Sheet)
- Sign Up and Add Your Team
- Use business email addresses for easier user management.
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Set roles carefully—don’t give admin rights to everyone.
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Create Your First Template
- Upload your standard contract or NDA.
- Drag in fields for name, signature, date, etc.
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Save as a template for next time.
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Connect Your CRM or Storage
- Use the built-in Salesforce, Dropbox, or Google Drive integrations.
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Test with a dummy document first. Avoid surprises.
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Send a Test Document
- Send it to yourself or a teammate.
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Walk through the signing process on desktop and mobile.
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Train the Team (Keep it Short)
- 20-minute Zoom is enough. Focus on templates, sending, and following up.
- Skip the deep-dive on advanced features—nobody remembers them.
Optional: Set up automated reminders and notifications so reps don’t forget to follow up.
Honest Pros and Cons
Pros
- Affordable and predictable pricing
- No-nonsense interface
- Bulk send and templates are time-savers
- Legally solid and secure enough for most sales teams
- Integrations cover the basics
Cons
- Not as slick as Docusign or PandaDoc
- Advanced automation is clunky
- Some integrations need tweaking
- Support is decent, not amazing
Should You Use Signnow for B2B Sales?
If you want a tool that gets signatures fast, doesn’t make your finance team cry, and keeps your reps from hunting through their inbox for signed PDFs, Signnow does the job. It’s not glamorous, but you’ll get deals done faster and with less drama.
If you need deep workflow automation, heavy branding, or have a legal department that likes to nitpick, you might hit some limits. But for most sales teams, especially those tired of Docusign sticker shock, it’s a solid, practical pick.
Keep it simple: Start with templates and basic integrations, see what your team actually uses, and only add complexity if you need it. Most teams get tripped up by overbuilding, not underbuilding.
Bottom line: Signnow isn’t magic, but it is efficient. If closing deals faster (and with less email chaos) matters to you, it’s worth a look. Try it for a week, see if your team actually uses it, and if they do, stick with it. If not, move on—no harm done.