If you’re on a B2B team, you know the drill: sales blames marketing for weak leads, marketing says sales ignores their best stuff, and everyone’s working from a different spreadsheet. “Alignment” gets tossed around, but it rarely sticks. That’s where tools like Sharefable promise something better—a way to get both sides talking, sharing, and actually closing more deals. But does it really cut through the noise, or is it just another dashboard you’ll forget about in a month? Let’s get into it.
Who Should Care About Sharefable?
Before you spend hours evaluating yet another GTM (go-to-market) platform, here’s who should keep reading:
- Sales and marketing leaders at B2B companies who are tired of finger-pointing and want shared visibility.
- RevOps folks trying to wrangle process without duct-taping five tools together.
- Mid-sized teams (think: 10–200 sales reps or marketers) that have data, but not always the right data in the right place.
- Anyone burned by “alignment” tools that turned out to be glorified reporting dashboards or messaging platforms.
If your sales and marketing teams are one Slack channel away from a mutiny, or you’re just sick of losing deals to confusion, this review’s for you.
What Is Sharefable, Really?
Sharefable bills itself as a GTM alignment tool: it’s supposed to bridge the gap between sales and marketing by making it easier to share assets, track what’s working, and get real feedback from the field. Instead of everyone guessing what slides, case studies, or one-pagers are actually getting used (or ignored), Sharefable tries to make it obvious.
Here’s the basic idea:
- Central hub for sales content: Decks, videos, PDFs, ROI calculators—whatever sales needs, marketing uploads.
- Usage tracking: See which assets get sent to prospects, opened, or ignored.
- Feedback loops: Reps can comment on assets, request tweaks, or report what lands in meetings.
- Deal rooms: Create personalized digital spaces for prospects, pulling in only what matters for each deal.
That all sounds good. But let’s be honest—lots of software claims to “align” sales and marketing. Let’s get real about what’s actually useful here.
Getting Started: The Good, The Bad, and The Meh
Set Up (The Good)
- No IT department required: Getting started is mostly drag-and-drop. Most teams are up and running in a couple of hours—not days.
- Content import is painless: Sharefable pulls in files from Drive, Dropbox, OneDrive, and even direct uploads. No weird formatting issues.
- Integrations: Out-of-the-box connections with Salesforce, HubSpot, and Slack. You don’t have to be a sysadmin to make them work.
Pro tip: Don’t dump every piece of content you’ve ever made into Sharefable. Start with what actually gets used today. It’s tempting to “archive everything,” but that just creates digital clutter.
User Experience (The Bad)
- Navigation is decent, but not perfect: The main dashboard is clean, but the search function is just okay. If your naming conventions are all over the map, finding old assets can be a pain.
- Learning curve for deal rooms: The concept is solid, but it takes a few tries to build a deal room that actually feels tailored (and not just another shared folder).
- Mobile is just average: If your reps work on the go, the mobile experience is functional but nowhere near as slick as the desktop.
Adoption (The Meh)
- If you don’t drive adoption, nothing changes: Like any tool, Sharefable works only if people use it. If reps are set in their ways (emailing attachments or using private folders), you’ll need to push a bit.
- No magic bullet for bad content: Sharefable can surface what works, but it won’t turn a boring whitepaper into a killer case study.
How Sharefable Actually Helps (When It Does)
1. Making Content Discoverable—For Real
- One place for all assets: No more “Which version is this?” or “Did you get my email?” debates.
- Usage reporting: See what content gets shared, opened, or ignored. If nobody’s opening your fancy new case study, you’ll know.
- Feedback built in: Reps can comment, request changes, or flag what’s outdated.
What’s useful: You finally get real data on what’s working—not just anecdotes.
What to ignore: Don’t obsess over vanity metrics (like “views”). Focus on what’s actually moving deals forward.
2. Deal Rooms: Personalization Without the Chaos
- Drag-and-drop deal spaces: Build a “room” for each prospect. Add only the content that matters for this deal, not everything you’ve got.
- Track engagement: Get notifications when a buyer opens the room, watches a video, or downloads a deck.
- Collaboration: Both sales and marketing can see what’s being sent and used, and adjust on the fly.
What’s useful: It’s easy to see which assets get traction in deals vs. the ones that just fill space.
What to ignore: Don’t try to build a unique deal room for every tiny account. Save it for deals that matter.
3. Closing the Feedback Loop
- Comments and ratings: Sales can rate content and give feedback right in the platform. No more “I told you in the hallway” moments.
- Content requests: Reps can ask for what they actually need, and marketing can see patterns in requests.
- Real-life examples: You can see which competitive battle cards or ROI calculators get used in which deal stages.
What’s useful: You get actionable feedback, not just complaints.
What to ignore: Don’t treat feedback as gospel. Sometimes reps want shiny new things just because they’re bored.
What Sharefable Won’t Do
Let’s be clear: Sharefable isn’t going to fix your culture or make people communicate better overnight. Here’s what it won’t do:
- It won’t create good content for you. If your assets don’t resonate, Sharefable just makes that painfully obvious.
- It won’t solve trust issues. If sales and marketing already distrust each other, the tool can only help so much.
- It’s not a CRM replacement. Sharefable works best alongside your CRM and marketing automation, not instead of them.
If you’re looking for a silver bullet, you’ll be disappointed. But if you want more transparency and less confusion, it’s a solid addition.
Real-World Results: What Users Actually See
The Wins
- Fewer content “black holes”: Marketing sees which assets get traction. Sales knows where to find the latest version.
- Better handoff: Content is ready when reps need it—no more last-minute Slack messages begging for “that new deck.”
- Shorter onboarding: New reps get up to speed faster. They don’t have to guess what works—they can see it in the data.
The Gripes
- Some reps resist: If they’re used to their own system (or don’t like being tracked), there may be pushback.
- Reporting overload: There’s a danger in overanalyzing the data. More dashboards won’t make weak content strong.
- Deal room fatigue: Some buyers are overwhelmed if you cram too much into a deal room. Keep it simple.
What’s Worth Your Time (And What Isn’t)
Worth it if: - You have strong content and need a better way to get it in front of sales (and prospects). - You want to track what’s actually working, not just what’s being produced. - You’re ready to invest a little time in setup and training.
Probably not worth it if: - Content is already a mess, or you have nothing up to date. - Your team refuses to try new tools, period. - You’re hoping technology alone will solve deep process or trust issues.
Keep It Simple and Iterate
Don’t overthink it. Start by loading your highest-ROI content, set up a few deal rooms for your top deals, and actually talk to your team about what’s working (and what’s not). Skip the urge to roll out every feature on day one.
Sharefable helps you see what’s working and what’s not—no more guessing. But like any tool, the value comes from using it, not just paying for it. Start small, learn, and tweak as you go. That’s how real alignment happens.