If you’re running a go-to-market (GTM) team for a B2B company, your calendar isn’t just full—it’s overflowing. Sales, customer meetings, internal syncs, prospecting, prep, follow-ups, rinse, repeat. It’s not glamorous, but it’s the grind that moves deals forward. There are a million tools promising to “transform” your workflow, but most just add noise. Here’s a straight-shooting review of Usemotion—a GTM software tool that claims to bring order (and maybe some sanity) to your sales process. If you’re tired of the hype and looking for real answers, this is for you.
What Is Usemotion, Really?
Usemotion bills itself as an AI-driven calendar and workflow tool for busy professionals. For GTM teams, it’s pitched as a way to automate the chaos of scheduling, task management, and team coordination. You feed it your meetings, sales tasks, and follow-ups; it tries to organize your day so nothing slips through the cracks. Unlike generic calendars, Usemotion tries to blend your to-do list and your meetings into one living, breathing schedule.
But let’s be honest: most “AI-powered” tools overpromise and underdeliver. So, does Usemotion actually help B2B sales teams work better, or is it just another SaaS subscription collecting dust?
Who Should (and Shouldn’t) Care About Usemotion?
Usemotion is for you if: - You’re a sales leader or rep juggling a high volume of meetings, follow-ups, and shifting priorities. - You feel like you spend more time shuffling your calendar than actually selling. - Your team often drops the ball on follow-ups because things get lost in Slack, email, or paper notes. - You actually want to use your calendar as a command center, not just a list of calls.
It’s probably not for you if: - Your GTM process is mostly inbound or automated—think product-led growth with minimal human touch. - You live and die by Salesforce or HubSpot workflows and don’t want another app in the mix. - You have a strong, well-oiled process and just need a basic calendar.
How Usemotion Works for B2B GTM Teams (Step by Step)
Let’s break down what actually happens when you put Usemotion to work for a sales team.
1. Import Everything (Calendar, Tasks, and More)
- Connect your Google or Outlook calendar. Usemotion pulls in all your existing meetings.
- Add your sales tasks—call lists, follow-up emails, prep work, demos, and so on.
- You can sync tasks from tools like Asana or add them manually.
- The initial setup is pretty painless, but beware: if your team has lots of “ghost” calendars or random recurring events, you’ll want to clean up before you start.
Pro Tip: Block out real “focus time” before importing, or Usemotion will treat every open slot as fair game for meetings or tasks.
2. Let the AI Build Your Schedule
- Usemotion’s pitch is that its AI will auto-schedule your sales tasks around your meetings, deadlines, and team availability.
- It tries to avoid back-to-back meetings, overloading your day, or letting important tasks slip.
- You can set priorities, deadlines, and meeting preferences (no calls before 9am, for example).
What works: The auto-scheduling is genuinely useful if your day is a game of calendar Tetris. It will move tasks around if meetings pop up, which is great for unpredictability.
What doesn’t: The AI isn’t perfect. Sometimes it schedules tasks at odd hours or stacks too much into a short window. You’ll still need to nudge it.
3. Team Collaboration (with Caveats)
- Usemotion lets you share calendars with teammates, see who’s available, and even auto-schedule internal syncs.
- You can assign tasks to others and track progress.
- For GTM teams running campaigns or sequences, this can help coordinate handoffs and avoid double-booking.
What works: Visibility is solid. You can quickly see if a rep is booked solid or has room for more outreach.
What doesn’t: It’s not a full project management tool. Don’t expect Kanban boards, deep CRM integration, or complex reporting.
4. Staying on Track (Reminders and Nudges)
- Usemotion sends you reminders for meetings, overdue tasks, and daily priorities.
- It can nudge you if you’re falling behind (which is helpful, unless you’re already drowning in notifications).
- There’s a daily “what’s ahead” email, but it’s not as customizable as it should be.
Pro Tip: Turn off some notifications if you’re prone to alert fatigue. Otherwise, it gets noisy fast.
5. Reporting and Accountability
- You get basic reporting: what got done, what slipped, and how your time was spent.
- For sales managers, you can see team activity at a glance.
- Don’t expect deep analytics or pipeline forecasting. Usemotion isn’t a CRM.
Where Usemotion Shines for B2B Sales Teams
- Chaos reduction: If your team is always rescheduling or missing follow-ups, Usemotion really can help bring order.
- Real-time flexibility: When a client cancels or a new hot lead comes in, the AI can reshuffle your day pretty quickly.
- Focus time: It’s surprisingly good at carving out blocks for research, prep, or prospecting—assuming your team actually honors those blocks.
- Easy onboarding: Most reps can get the basics down in a day, and there’s little training overhead.
Where It Falls Short
- Integrations are limited: Direct CRM integrations are basic. If you live in Salesforce, you’ll hit friction.
- AI is just “smart rules,” not magic: It’s more like an advanced rules engine than true AI. Don’t expect it to think like a sales manager.
- Not a replacement for CRM or project tools: You’ll still need your CRM for pipeline, notes, and contact history.
- Pricey for what it is: For solo reps or small teams, the monthly price feels steep compared to free (or built-in) calendar tools.
What to Ignore (Don’t Get Distracted)
- The hype: Usemotion’s marketing is heavy on “AI” but light on specifics. It’s a good workflow tool, not a revolutionary breakthrough.
- Deep customization: If you need complex, multi-step workflows or detailed reporting, look elsewhere.
- Automation overload: It’s tempting to automate everything, but sometimes it’s faster to just drag and drop a task yourself.
Real-World Tips for Getting Value from Usemotion
- Start simple: Set up just your calendar and a few key sales tasks. Don’t try to rebuild your entire process on day one.
- Set boundaries: Make sure your team blocks off personal or deep work time, or the AI will eat up every available slot.
- Limit notifications: Decide which reminders are actually useful. Too many, and you’ll tune them all out.
- Review weekly: Take five minutes on Friday to see what’s working and what isn’t—then tweak your workflow.
Bottom Line: Should GTM Teams Use Usemotion?
If your B2B sales team struggles with chaos—missed follow-ups, calendar spaghetti, too many meetings—Usemotion is worth a look. It won’t replace your CRM, and it’s not the AI overlord it claims to be, but it’s a genuinely useful organizer for teams juggling a lot of moving parts.
Don’t overcomplicate it. Start with the basics, see if it actually saves you time, and adjust as you go. If it feels like more work than it’s worth, trust your gut and move on. Simple beats shiny—especially in sales.