If you’re running B2B sales, you’ve probably seen a parade of “GTM” tools promising to make outreach easier and leads hotter. Most either spam prospects faster or make your reps jump through more hoops. This review is for anyone wondering if Textus is actually different, or just another shiny dashboard. I’ve put it through its paces—here’s what’s worth your time, what’s not, and what you can skip.
What Is Textus, Really?
At its core, Textus is a software tool that claims to help B2B sales teams manage outreach and move leads along the pipeline. The big pitch is that it streamlines the “go-to-market” (GTM) motion: less manual slog, more real conversations, and, supposedly, a smoother path to closing deals.
Under the hood, it’s a mix of:
- Multi-channel messaging (think text, email, and sometimes LinkedIn)
- Automated sequences and reminders
- A place to keep track of who you’ve contacted and what happened next
- Integrations with CRMs like Salesforce or HubSpot
If you’re picturing Outreach.io, Salesloft, or Apollo, you’re in the ballpark. The question is—does Textus actually make your life easier, or just give you another tab to keep open?
Setup and First Impressions
Nobody wants to spend a week onboarding. The good news: Textus is relatively painless to set up if you’ve used a sales tool before.
What works: - Fast sign-up: You’ll get going with just an email and basic info. No sales call required. - CRM integration: Connecting to Salesforce or HubSpot is straightforward—just follow the prompts. - Importing leads: Drag-and-drop CSV import is genuinely easy. No weird formatting issues.
What’s annoying: - Initial learning curve: The interface is clean, but some labels are vague. Expect to spend 20–30 minutes clicking around before things feel natural. - Limited sandbox: There’s a free trial, but some features are locked down until you pay. If you want to test advanced automations, you’ll be waiting.
Pro tip: Block off an hour for setup. Grab a small batch of leads and run through a test campaign before you get the whole team involved.
Core Features: The Good, The Bad, The Hype
Let’s break down what Textus actually does—and whether it’s any better than what you have now.
1. Multi-Channel Messaging
Textus lets you send texts, emails, and (sometimes) LinkedIn messages directly from the dashboard. You can build sequences—think a text today, an email tomorrow, a follow-up next week.
What’s good: - Texting works. Most sales tools tack on SMS as an afterthought, but here it’s smooth. Delivery is fast, and replies show up right in the app. - Unified inbox. You see responses from all channels in one place. No more toggling between tabs.
What’s not: - LinkedIn “integration” is weak. It’s more of a reminder to send a message manually. Don’t expect true automation here (and honestly, you probably don’t want to risk your account anyway). - Email deliverability is… average. There’s no built-in warmup or deliverability tools, so don’t expect Textus to magically fix your messages landing in spam.
Ignore the hype: Multi-channel is only useful if you have a reason to use each channel. Don’t just blast everyone everywhere.
2. Automation & Sequencing
You can build outreach sequences: “If no reply after 2 days, send this follow-up.” This is standard fare, but Textus does it without too much fuss.
What works: - Templates and variables make personalization easy. You can insert first name, company, etc., without fussing with code. - Scheduling is flexible—set specific send times, or let the tool pick “optimal” times (which, let’s be honest, is just morning and afternoon).
What’s clunky: - Branching logic is basic. You get “if no reply, do X” but nothing more nuanced. Forget multi-path flows or A/B testing. - Sequence reporting is thin. You see opens, clicks, and replies, but don’t expect deep analytics.
Pro tip: Stick to simple sequences. Overcomplicating flows isn’t worth the trouble here.
3. Lead Tracking & CRM Sync
Textus claims to keep you “in sync” with your CRM. Here’s where the rubber meets the road.
What’s good: - Basic contact sync works. New contacts, notes, and activities show up in Salesforce or HubSpot reliably. - Tags and segments let you organize lists without much hassle.
What’s not: - Data can get messy. There’s no deduplication or smart merging; garbage in, garbage out. - Custom field mapping is limited. If your CRM is customized, expect extra manual work.
Ignore: All the dashboards showing “engagement scores.” They’re just open/reply rates in a new wrapper.
4. Team Collaboration
There’s a shared inbox and basic assignment features. Good for small teams, but don’t expect Slack-level collaboration.
- Assign conversations to team members, leave notes, and tag leads.
- No threading or deep chat features—just enough to keep from stepping on each other’s toes.
Everyday Use: What’s It Like to Actually Work in Textus?
Here’s where most sales tools fall apart: after the first week, is it faster than your old way, or just another thing to keep updated?
The good news: Textus doesn’t slow you down once you know your way around. Day-to-day, it’s quick to send a batch of texts, fire off emails, and see who replied. The inbox view is genuinely useful, and the mobile app (iOS/Android) is solid for “on the road” reps.
What gets old: - You’ll still need to jump into your CRM for detailed notes, deal updates, or pipeline views. - Reporting is basic. If your VP wants custom funnel metrics, you’ll be exporting to Excel. - Templates and personalization are fine, but don’t expect AI magic or advanced playbooks.
Bottom line: It’s a “get in, get out” tool. If you’re disciplined, it’ll keep you organized. If you’re sloppy, it won’t save you.
Pricing and Value for Money
Textus isn’t cheap, but it’s not outrageous either. Pricing is per user, per month, with discounts if you pay annually.
What you get for your money: - Access to all core features (text, email, basic sequences) - CRM integration - Support via chat/email - Basic analytics
What costs extra: - Advanced integrations (think Slack, custom APIs) - High-volume texting (there’s a quota) - “Premium” support or onboarding
Is it worth it? If you’re already paying for Outreach or Salesloft, you won’t save much by switching. But if your team does a lot of texting, or you’re tired of clunky SMS add-ons, Textus is one of the smoother options.
Don’t bother if: - Your sales process is mostly calls or in-person meetings. - You only need basic email outreach (use Mailshake or Apollo instead). - You hate updating multiple tools.
Where Textus Shines (and Where It Doesn’t)
Best For:
- Inside sales teams who do a lot of outreach via text and email
- SDRs/BDRs juggling lots of leads who need quick, simple workflows
- Teams that don’t want to pay for heavy-duty enterprise platforms
Not Great For:
- Complex sales orgs with custom CRM setups
- Companies obsessed with deep analytics or AI-driven everything
- Anyone who wants true, automated LinkedIn outreach (not happening here)
Honest Take: Should You Use Textus?
Here’s the real talk—if you need a dead-simple way to keep text and email outreach in one place, and you’re tired of copy-pasting between apps, Textus does the job. It won’t transform your sales process overnight, but it does remove a few headaches.
If you want a magic bullet, you’ll be disappointed. If you want a tool that just works (without much training), it’s worth a look.
Keep it simple: Start with a small team, get your sequences dialed in, and don’t bother with every feature out of the box. Iterate, trim what you don’t need, and don’t expect software alone to fix bad lists or boring messages.
That’s it—now get back to selling.