If you manage a B2B sales team or run revenue ops, you’ve probably heard the hype around Superhuman’s new GTM software. Maybe you’re tired of bloated CRMs that promise to “revolutionize” your workflow and then just give you more tabs. If you want a real answer to the question: is Superhuman worth your team’s time and money—or is it just another shiny SaaS?—you’re in the right place.
This review isn’t paid, isn’t fluffy, and won’t waste your time. I’ve used Superhuman in the wild with real sales teams. Here’s what you actually get, what falls short, and where you might want to look elsewhere.
What is Superhuman B2B GTM Software, Really?
Before going further: Superhuman started as a fast, slick email client for power users. Their B2B GTM product is their new push into the world of sales teams, revenue leaders, and go-to-market execution.
Here’s what the software claims to do: - Give sales teams a “10x faster” workflow (yes, they use that phrase) - Replace clunky CRMs and email clients with a single tool - Make pipeline management, outreach, and follow-up less painful - Help revenue leaders get real visibility into rep activity
The basic pitch: “Spend less time in tools, more time selling.” Sounds good. Let’s see how it holds up.
Setting Up: Where Superhuman Shines (and Where It Drags)
Getting started is fast… if you’re small.
- The onboarding is smooth. Connect your Google or Outlook account, and you’re in.
- For teams under 20, setup is mostly painless.
- For larger orgs or those with custom CRM setups, prepare for some manual work. There’s an API, but don’t expect Salesforce-level integrations out of the box.
Pro tip: If you’re migrating from Gmail or Outlook, you’ll feel at home. The keyboard shortcuts are a breath of fresh air.
Core Features: What Actually Works
1. The Email Experience
This is still Superhuman’s core strength. It’s fast—noticeably faster than Gmail or Outlook web. Here’s what stands out:
- Instant search: Genuinely quick. No spinning wheels.
- Follow-up reminders: Easy to set, hard to miss. No more “let’s circle back” emails falling through the cracks.
- Snippets and templates: Solid time-savers for repetitive outreach.
But let’s be real: If you’re already using Gmail with plugins like Mixmax or sales engagement tools, this isn’t a revolution. It’s just smoother.
2. Pipeline and Deal Tracking
Superhuman tries to replace your CRM for pipeline management. It’s a bold move.
- Kanban-style boards: Drag-and-drop deals by stage.
- Deal activity timeline: See every email, call, and note in one view.
What works: - For lean teams (think <20 reps), you can absolutely run your pipeline in Superhuman. - It’s visually clear, and updating stages is easy.
What doesn’t: - Custom fields and workflows are limited. If you live and die by custom objects or have complex handoffs, Superhuman isn’t ready to replace Salesforce or HubSpot. - Reporting is basic. You get stage counts and velocity, but not deep analytics.
Ignore the “CRM killer” talk if you’re running an enterprise sales org. This is more like CRM-lite.
3. Outreach and Sequencing
Superhuman now lets you build multi-step sequences for prospecting and follow-up.
- Personalized outreach: Snippets make it easy to add a human touch.
- Task reminders: You won’t forget to call or send that LinkedIn connection.
Where it works: - For reps who hate context switching, everything’s in one spot. - It’s easy to see where each prospect is in a sequence.
Where it falls short: - No A/B testing or advanced automation. If you want branching logic or robust reporting, you’ll outgrow it fast. - Bulk actions are limited. Great for quality, not for pure volume.
What Revenue Leaders Need to Know
Visibility & Reporting
- You get a live feed of rep activity—emails sent, deals moved, follow-ups missed.
- There’s a dashboard with basic pipeline metrics.
But: Don’t expect deep attribution, forecasting, or customizable dashboards. If you need granular insights or marketing-to-sales attribution, this isn’t it.
Coaching & Team Management
- You can see which reps are falling behind.
- Comment and nudge on specific deals.
It’s helpful, but not groundbreaking. You won’t get AI-powered coaching or smart alerts (yet).
The Good, The Bad, and The Hype
What’s genuinely good: - Superhuman is fast, period. If your team’s losing hours to slow tools, this makes a difference. - The UI is clean—no endless menus, no clutter. - For smaller teams who just want to sell and track deals, it’s a real alternative to bloated CRMs.
What’s just OK: - Sequencing works, but it’s basic. - Integrations are improving, but don’t expect plug-and-play with every tool in your stack.
What to ignore: - “10x productivity” claims. If your process is already tight, you’ll save some clicks—not days. - The idea that it can replace a real CRM for complex orgs. Not yet.
Pricing: Worth the Spend?
Superhuman isn’t cheap. Pricing changes, but expect to pay as much as (or more than) a Salesforce seat. You’re paying for speed, design, and a focused experience—not a Swiss Army knife of features.
When it’s worth it: - Your sales team is drowning in slow tools and spends most of their day in email. - You’re a startup or SMB that hates CRMs and wants something simpler.
When to skip: - You need deep reporting, custom objects, or complex integrations. - You’re running a large, multi-team sales org with tight CRM workflows.
Who Should (and Shouldn’t) Use Superhuman for B2B GTM
Go for it if: - Your sales process is high-touch, not high-volume. - You hate context switching and want everything in one place. - You’re OK with fewer bells and whistles if the core experience is fast and smooth.
Look elsewhere if: - You’ve got a big ops team customizing your CRM. - You need advanced sales automation or deep analytics. - You live and die by integrations and workflow automations.
Practical Tips for Getting the Most Out of Superhuman
- Train your team on shortcuts. The speed only matters if people use it.
- Keep your pipeline simple. This isn’t the place for 15 custom deal stages.
- Pair it with lightweight reporting tools if you need more analytics.
- Don’t ditch your CRM on day one. Pilot it with a small team before rolling out.
Bottom Line: Keep It Simple, Iterate Fast
Superhuman’s B2B GTM software is a breath of fresh air for small, fast-moving sales teams who value speed over complexity. It’s not a miracle tool, and it won’t solve broken processes. But if you’re tired of slow, cluttered CRMs, it’s worth a real look.
Start small, focus on what actually helps your team close more deals, and don’t get distracted by features you don’t need. Iterate as you go, and don’t be afraid to walk away if it’s not a fit. The best sales stack is the one your team actually uses.