If you’re in B2B sales, you know the drill: too many tools, too much noise, and not enough actual selling happening. The promises all sound the same—“more pipeline, less effort”—but most platforms leave you wrestling with clunky dashboards and manual exports. So, is Letterfriend any different? I’ve spent the past few weeks putting it through its paces. This review is for sales leaders, ops folks, and anyone tired of chasing another “game-changer” that turns out to be a time sink.
Let’s break down what Letterfriend does, where it’s genuinely useful, and where it’s just shiny packaging.
What Is Letterfriend, Really?
Letterfriend bills itself as a B2B GTM (go-to-market) platform for modern sales teams. In plain English: it's supposed to help you find prospects, get in front of them, and keep track of your outreach—all in one place. The big claim is that it “automates the grunt work” so your reps can focus on actual conversations, not data entry or list building.
But here’s the thing: most sales platforms claim this. What’s different with Letterfriend is the way it tries to combine contact discovery, custom outreach, and activity tracking in a single workflow. You’re supposed to get fresher data, more targeted messaging, and less messing around in spreadsheets. That’s the pitch.
Setup and Onboarding: Quick but Not Flawless
Getting started with Letterfriend is painless. The sign-up process takes minutes, and the onboarding flow is refreshingly to the point. You’ll answer a few questions about your ICP (ideal customer profile), connect your email, and you’re off.
Pros: - No “demo required” nonsense—you get into the product fast. - UI is clean and doesn’t bury you in tooltips. - Data import is straightforward (CSV, direct CRM sync, or manual entry).
Cons: - Some integrations (especially with older or niche CRMs) are a bit janky; you might need to clean up your data first. - The platform assumes you already know your ICP and messaging—there’s not much hand-holding if you’re new to outbound.
Pro tip: Have your target personas and sample messaging ready before you start. It’ll make those first setup screens a lot less painful.
Core Features: What Works (and What Doesn’t)
1. Contact Discovery and Enrichment
Letterfriend’s prospecting tool pulls from multiple data sources—think LinkedIn, company databases, and some proprietary scrapers. You enter your filters (industry, title, company size, etc.), and it spits out a list of leads with emails, phone numbers, and social profiles.
The good: - Data freshness is better than most. I saw fewer bounced emails than with ZoomInfo or Apollo. - Filtering is granular but not overwhelming. - One-click enrichment for existing lists—handy if you’re importing stale contacts from your CRM.
The bad: - International data is hit-or-miss. US-based leads are solid; EMEA/APAC coverage is spotty. - Some “direct dials” are actually generic desk phones. Don’t believe the 98% accuracy hype.
2. Multi-Channel Outreach
You can send emails, connect LinkedIn, and even (if you want) send personalized postcards. Yes, real ones. The idea is to help you stand out from the inbox crowd.
Email:
- Built-in templates are decent, and the editor is simple.
- Deliverability is solid if you warm up your sending domain.
- Sequences are easy to set up, but advanced triggers (like branching based on opens/clicks) are limited.
LinkedIn:
- Connection requests and messages can be automated, but you’ll need to keep an eye on your limits—Letterfriend won’t stop you from getting your account throttled.
- No support for InMail (yet).
Postcards:
- Gimmicky but memorable. Nice for ABM or high-value targets, but don’t expect mass scale.
Skip it:
- SMS and voice features exist, but they’re pretty barebones. If you do a lot of phone outreach, use a dedicated dialer.
3. Activity Tracking and Analytics
All your outreach gets tracked in one dashboard. You can see who opened what, clicked which link, and replied (or didn’t).
What’s good: - The dashboard shows you real activity, not just vanity metrics. - Quick filters to spot hot leads or dead ends. - Integration with Slack and email for instant notifications.
What’s lacking: - Reporting is basic. Don’t expect deep funnel analytics or custom dashboards. - No real coaching insights—just raw numbers.
Integrations: Useful, But a Bit Walled Off
Letterfriend plays nicely with the major CRMs (Salesforce, HubSpot, Pipedrive). Syncing leads and activities is mostly painless, though you’ll want to sanity-check mappings if you have custom fields.
The good: - Zapier support opens up a lot of possibilities. - Google Workspace and Outlook calendar/email integration are smooth.
The not-so-good: - No direct integration with some sales engagement tools (think Outreach.io, Salesloft). - Data sync isn’t always instant—sometimes there’s a lag of a few minutes or more. - API access is paywalled on higher plans.
Pro tip: If your workflow is CRM-centric, set up a daily sync and build in some manual spot checks. Don’t assume everything just works 100% of the time.
Pricing: Fair, but Watch the Limits
Letterfriend prices itself somewhere in the middle—not cheap, but not “enterprise-only” expensive. Pricing is per user, with limits on contact lookups, outreach volume, and integrations.
Highlights: - No long-term contracts unless you want a bigger discount. - “Unlimited” is limited—look at the fine print on daily/monthly actions. - Support is responsive, even for small teams.
Where it stings: - API and some integrations are locked to higher tiers. - Running big, automated campaigns gets expensive fast if you need more contact credits. - No real “free forever” plan. The trial is generous, but you’ll need to pay to use it regularly.
What Letterfriend Does Well (and Where It’s Overhyped)
Genuine strengths: - Lead data quality is above average for US-based sales. - The “all-in-one” approach saves time for small teams, especially if you hate switching tabs. - Outreach and tracking are simple—no huge learning curve.
Overhyped: - “AI-powered personalization” is mostly just mail merge with a few buzzwords. Don’t expect magic. - International prospecting is not ready for prime time. - Analytics are surface-level, not a replacement for a real BI tool.
Ignore: - The postcard thing is fun, but it won’t move the needle for most teams. - The “automation” isn’t as deep as some competitors, especially for complex sales motions.
Who Should Use Letterfriend—and Who Shouldn’t
It’s a good fit if: - You’re a small to mid-sized B2B sales team targeting US companies. - You want to consolidate prospecting and outreach into one tool without a huge learning curve. - You’re tired of paying for separate data, sequencing, and enrichment tools.
It’s not for you if: - You do a lot of international selling. - You need deep analytics, call recording, or advanced workflow automation. - You already use Outreach, Salesloft, or similar and just want better data—Letterfriend can’t plug into those natively (yet).
Keeping It Simple: My Honest Take
At the end of the day, Letterfriend isn’t going to transform your sales team overnight. No software will. But if you want a straightforward tool for finding, contacting, and tracking B2B leads—without a month-long onboarding or a five-figure price tag—it’s worth a look.
Just remember: the best results come from tight ICPs, clear messaging, and consistent follow-up. Don’t get distracted by the latest “AI” feature or one-click automations. Use what works, skip what doesn’t, and keep iterating. Letterfriend can help, but it won’t do the selling for you. And honestly, that’s probably for the best.