If you work on a B2B go-to-market team, you know the drill: lots of dashboards, not enough clarity, and endless Slack threads asking, “Did anyone see last week’s trial signups?” The promise of product analytics is simple—give you the right signals so you can act faster. But the reality? Most tools are built for data teams, not the folks running sales, marketing, or customer success. That’s where June.so claims to come in: lightweight analytics, built for SaaS teams that want quick answers, not endless setup.
Let’s break down what June.so actually does (and doesn’t), where it fits, and whether it’s worth your time—or just another shiny dashboard.
What is June.so—And Who’s it For?
June.so pitches itself as “analytics for B2B SaaS teams.” Translation: it’s supposed to be easier than Mixpanel or Amplitude, but still give you actionable insight into how users behave, who’s getting value, and who’s about to churn. The big idea is you don’t need a data analyst or SQL just to answer basic questions.
Who actually benefits: - B2B SaaS teams (growth, success, product, even founders) who want quick insights - Teams tired of big, clunky analytics tools that take weeks to set up - Startups and SMBs who don’t have a dedicated analytics person
Who probably won’t love it: - Complex, multi-product orgs with deep custom reporting needs - Companies who want to run lots of custom queries or blend data sources
Key Features: What You Really Get
Here’s what you’ll actually find inside June.so—not the marketing spin, just the features that matter:
1. Plug-and-Play Reports
You get a library of pre-built reports: things like Active Users, New Signups, Feature Adoption, Churned Accounts, and more. You pick what you want, connect your data, and June tries to do the rest.
Pros: - No need to build every chart from scratch - Reports are opinionated—so you don’t have to pick from 50 chart types - Setup is genuinely fast (minutes, not days)
Cons: - Limited customization if you have weird edge cases - If your data model is messy, the “plug-and-play” promise gets shaky
Pro Tip: If your team has been using Segment or Rudderstack, integration is dead simple. If not, expect to spend an afternoon getting your events in order.
2. Account-Based Analytics
Most B2B teams care about accounts (companies), not just individual users. June.so lets you group activity by company, so you can see which accounts are most engaged, who’s at risk, and who’s ready for a nudge.
Pros: - See engagement at the account level—way more useful in B2B than just “users” - Can sync with Salesforce or HubSpot for a fuller view
Cons: - If your account mapping isn’t clean, you’ll get junky data - No deep CRM analytics—just a layer on top
Pro Tip: Double-check your user-to-account mapping before you trust the numbers. Garbage in, garbage out.
3. Automated Alerts & Digest Emails
June.so can send you and your team regular email digests—think “Here are this week’s new accounts,” or “Here’s who might churn.” You can also set up simple alerts for big changes in user behavior.
Pros: - Actually useful for busy teams who won’t check another dashboard - Cuts down on Slack “did you see X?” messages
Cons: - If you’re already drowning in email, this might get ignored - Custom alert logic is basic—don’t expect advanced triggers
Pro Tip: Pick one or two alerts that matter and turn off the rest. Otherwise, you’ll tune out all notifications.
4. Feature Adoption Tracking
Want to know if customers are actually using that shiny new feature you launched? June.so lets you pick an event (like “Export CSV used”) and see which accounts or users tried it, and how often.
Pros: - Good for launch follow-up—see if your marketing is working - Helps flag features that aren’t catching on
Cons: - You need to have tracked the right events - No advanced funnel analysis—this is “did they use it,” not “why did they drop off?”
5. User & Account Timelines
You can drill into an individual user or company and see a timeline of actions: signups, feature use, plan changes, etc. It’s not as detailed as a full CRM, but it’s more than most analytics tools give you.
Pros: - Handy for sales or CS before a call—get context fast - Flags “sleeping” accounts you might want to revive
Cons: - UI gets cluttered if you have lots of events - Some actions can get lost if your event naming isn’t consistent
What’s Good, What’s Not, and What to Ignore
Let’s cut through the fluff.
What Works
- Speed to value: If you’ve tried to set up Mixpanel or Amplitude, you’ll appreciate how fast you can get meaningful charts in June.so.
- Opinionated, not overwhelming: You don’t waste time picking from a buffet of useless options—June pushes you toward the basics that actually matter.
- Account-based focus: For B2B teams, this is huge. Chasing user-level data gets old fast.
What’s Lacking
- Customization ceiling: If you want deep, custom reports or multi-touch attribution, you’ll hit the wall fast. June.so is not for data nerds who want to slice and dice everything.
- Event tracking dependency: If your product events aren’t clean and consistent, June’s reports will be unreliable. It’s not a silver bullet for messy data.
- No advanced cohort analysis or segmentation: You can do cohorts, but don’t expect the depth you’d get in heavier tools.
What to Ignore
- “AI-powered insights”: June.so has some automated suggestions, but don’t expect magic. The real value is in surfacing obvious stuff quickly—not in uncovering hidden growth levers.
- FOMO on integrations: The HubSpot and Salesforce integrations are fine, but they’re not going to replace your CRM or make you “data-driven overnight.”
Real-World Use Cases
Here’s where June.so actually shines for B2B go-to-market teams:
1. Product-Led Growth KPIs
- Tracking active accounts: See if your self-serve funnel is working without building custom dashboards.
- Spotting drop-off: Find which signups never activate, and send targeted nudges.
2. Customer Success Health Checks
- Churn risk lists: Get a weekly digest of accounts who haven’t logged in or used key features.
- Usage spikes: Spot when an account suddenly becomes active—good time for an upsell call.
3. Feature Launch Follow-Up
- Adoption tracking: See which customers tried out a new feature, and who ignored it.
- Feedback loops: Combine usage data with customer calls to figure out what’s actually working.
4. Sales Enablement
- Pre-call context: Sales can check what prospects have done in the product, so they don’t go in blind.
- Trial conversion: Track which trial accounts are hitting “aha” moments, and which are stuck.
Setup: How Hard Is It, Really?
Getting started with June.so is faster than most analytics tools, but there are still some gotchas.
1. Data Integration
- If you’re using Segment, Rudderstack, or PostHog, setup is a breeze.
- If not, plan to spend an afternoon adding their SDK and sending the right events.
2. Event Hygiene
- You’ll need to map users to accounts (companies). If you mess this up, your reports will be junk.
- Stick to clear, consistent event names. If you don’t have this, fix it before you try June—or any analytics tool, really.
3. Report Selection
- Start with the default templates. Don’t try to rebuild your old Looker dashboards.
- Invite the right teammates—sales, CS, product—so everyone’s looking at the same numbers.
4. Alerts & Digests
- Pick a couple of high-signal alerts (e.g., “accounts at risk,” “new signups by company size”) and set up weekly digests.
- Resist the urge to turn on every notification. More noise = less action.
Pricing: Is It Worth It?
June.so is cheaper than the big analytics players, but it’s not free. There’s a free tier with basic limits, and paid plans start at a few hundred bucks a month, depending on event volume and features.
Worth it if: - You’re a B2B SaaS team under 100 employees - You need simple, shared analytics fast - You don’t have a dedicated data team
Probably not if: - You already have a data warehouse and a BI team - You need deep analysis, custom queries, or fancy dashboards
Final Thoughts: Keep It Simple, Iterate Fast
June.so is built for B2B teams who want fast, opinionated insights without the analytics headache. It’s not a magic bullet, and it won’t replace your CRM or data warehouse. But if you’re a SaaS team that just wants to know “who’s using what” and “who’s at risk,” it’s a solid choice—if your event tracking is halfway decent.
Don’t overthink it. Start simple, ship your events, pick a couple of reports that matter, and fix things as you go. The best analytics tool is the one you’ll actually use—and won’t spend all week setting up.