If you run marketing or growth for a B2B company, you’ve probably been pitched a dozen platforms claiming to make A/B testing and personalization “easy.” Most of them overpromise and underdeliver—or worse, just add complexity. This review is for folks trying to cut through the noise. You want to know if Convert.com can actually help your team run smarter experiments and create more relevant experiences for your buyers, without the headaches.
Let’s get into what Convert.com is, what it’s actually good at, where it stumbles, and whether it’s worth your time.
What Is Convert.com, Really?
First, let’s call it what it is: Convert.com is a SaaS tool for website experimentation—think A/B testing, split testing, and some personalization. It’s aimed at marketers and growth teams who want to optimize their site or landing pages, ideally without getting bogged down in dev tickets.
Convert.com’s pitch is simple: “We make it easy to test changes on your site and personalize content for different audiences, especially if you’re in B2B.” But does it live up to that?
Who Should Actually Care?
This isn’t for everyone. If your site is tiny or you’re running super-high-volume, deeply technical experiments, Convert.com probably isn’t the best fit. Here’s who should pay attention:
- B2B marketing teams who want more control over experiments, but don’t want to mess with code every week
- Growth folks trying to get wins without waiting for dev resources
- Product marketers who want to personalize landing pages for different segments
- Teams already doing some testing, but frustrated with tools like Google Optimize (RIP) or Optimizely (too expensive/complex)
If you’re still running everything through your dev team or you’re stuck in spreadsheet hell, this might actually help.
How Convert.com Streamlines Experimentation (And Where It Doesn’t)
Let’s break down what actually works, and what you can skip.
What Works
1. Visual Editor – Mostly Useful
- The WYSIWYG editor is pretty solid for basic changes (headlines, buttons, images).
- No coding required for most tweaks.
- You can preview variations for different devices.
Pro tip: If you’re only changing copy or swapping images, this will save you time. But if you want custom logic or funky JavaScript, you’ll hit the ceiling.
2. Targeting & Personalization – Decent, Not Magic
- You can target by location, device, referral source, and some firmographics (like company size, industry) if you hook up enrichment tools.
- It’s not as deep as, say, a CDP or a full-blown personalization engine, but for most B2B use cases (think: “show this headline to SaaS marketers from the US”), it’s enough.
- Integrates with Clearbit, Demandbase, and other enrichment platforms—setup is straightforward, but you’ll need those accounts.
3. Reporting – No-Nonsense, But Not Beautiful
- Basic stats: conversion rates, uplift, confidence intervals.
- Easy to see winners/losers.
- You can schedule or export reports.
Honest take: The reporting won’t wow your execs, but it’s clear and doesn’t bury you in vanity metrics.
4. Privacy & Compliance – Actually Pretty Solid
- GDPR, CCPA, and other buzzword-compliance boxes are ticked.
- You can run tests without dropping unnecessary cookies, which is rare.
- Good for companies who care about privacy (which should be all of us by now).
5. Support & Onboarding – Surprisingly Hands-On
- Real humans respond to support tickets, usually within a day.
- Plenty of documentation and walkthroughs.
- Onboarding help for bigger accounts is available (and not just a sales pitch in disguise).
Where It Falls Short
1. Visual Editor Limitations
- Gets clunky with single-page apps or heavily dynamic sites.
- Customizations beyond simple changes require dev help anyway—so it’s not always “marketer-only.”
- Sometimes the editor injects code that can slow down page loads or create flicker. Not a dealbreaker, but worth watching.
2. Personalization Depth
- It’s fine for classic use cases (“show X to segment Y”), but don’t expect AI-powered, Netflix-level targeting.
- If you have complex buyer journeys or need real-time personalization, look elsewhere.
3. Integrations – Not Plug-and-Play for Everything
- Connects with major analytics and CRM tools (Google Analytics, HubSpot, Salesforce), but some integrations require manual setup or API work.
- If your stack is super custom, plan for extra setup time.
4. UI & Usability
- The interface is functional, but feels a bit dated.
- Some settings are buried or named weirdly (“Goal Management” is not where you expect to find it).
- Not a big deal, but there’s a learning curve.
5. Pricing Can Add Up
- Pricing is usage-based (by tested visitors), and can get expensive if you ramp up testing.
- No free tier. There is a trial, but you’ll need to talk to sales for anything beyond small-scale testing.
How to Use Convert.com – A Practical Walkthrough
Here’s what it actually looks like to run a basic experiment or personalization campaign with Convert.com:
1. Set Up the Script
- Install Convert.com’s snippet on your website. This is a one-time thing, but you’ll need your web team if you don’t have access.
- Pro tip: Put the script high in the
<head>to reduce flicker.
2. Create a Project
- Projects are containers for experiments—organize by product line or audience segment.
- Name it something obvious. (“Homepage – SaaS vs. Non-SaaS” beats “Test 14.”)
3. Build Your Experiment
- Use the visual editor to set up variants. Change headlines, swap images, hide/show elements.
- For more advanced changes (dynamic content, custom scripts), you’ll need to drop in some code.
4. Define Your Audience
- Choose who sees each variant—by URL, location, device, firmographics, or referral.
- You can stack conditions (e.g., “US visitors from LinkedIn, company size > 200”).
5. Set Goals
- Pick what you’re measuring: clicks, form submissions, pageviews, whatever matters.
- Don’t get fancy—focus on one or two real goals per test.
6. QA and Launch
- Use built-in previews and debugging tools.
- Always QA on real devices. The preview isn’t foolproof, and nothing kills trust like a broken homepage.
7. Monitor, Analyze, Iterate
- Let your experiment run until you get enough data for statistical significance (Convert.com estimates this for you, but don’t trust it blindly).
- Analyze winners, push to 100% if results are clear, or iterate if you’re in the gray zone.
What to Ignore (Or Not Worry About)
- “AI” features. Convert.com has dabbled in buzzword AI stuff, but it’s not worth your attention right now. Focus on the basics.
- Fancy personalization templates. If you’re not sure why you’d use a template, skip it.
- Over-complicating segmentation. Start simple: geography, industry, device type. The more complex your test, the more likely it is to break (or give you useless results).
- Obsessing over micro-metrics. Stick to meaningful conversions, not just button clicks.
Is Convert.com Worth It for B2B Go-To-Market Teams?
Short answer: It’s a solid, no-nonsense tool for B2B teams who want to run meaningful experiments and simple personalizations, without hiring a squad of engineers. It’s not magic. It won’t write your hypotheses or make your messaging resonate—that’s still on you. But it gets out of your way, and it’s more affordable than some of the “enterprise” players.
Worth it if: - You have enough site traffic (a few thousand visitors/month) to run real tests. - You care about privacy and compliance. - You’re tired of fighting devs for every headline tweak. - You want quick wins and can live without cutting-edge AI or pixel-perfect UI.
Not worth it if: - Your site is ultra-custom, single-page, or app-like. - You need deep, 1:1 personalization or real-time content updates. - You’re on a shoestring budget or want a forever-free tier.
Final Thoughts: Keep It Simple, Iterate Fast
Convert.com isn’t a silver bullet, but it’s a practical way for B2B teams to take control of their website experiments and personalization. Don’t let the feature list distract you from what actually matters: clear hypotheses, simple tests, and fast iteration. Start small, measure what counts, and don’t be afraid to kill bad tests quickly.
Bottom line: If you’re serious about experimentation, Convert.com is worth a look—just focus on the basics, and don’t get lost in the weeds.