Who this is for: You run or work on a SaaS sales team, and you’re tired of the hype around “next-gen” tools that promise to solve all your go-to-market woes. You want to know if the 11x B2B GTM software is actually worth your time and budget—or if it’s just another shiny thing.
Let’s get into what 11x does well, what it doesn’t, and how it really fits into the messy reality of SaaS sales. I’ve spent real time on this tool, and I’ll break down what matters (and what’s just noise).
What Is 11x, Really?
11x wants to be your all-in-one B2B go-to-market platform—think pipeline management, prospecting, outreach, and analytics rolled into one. The pitch is that it replaces a grab-bag of point solutions with a single system built for SaaS sales.
On paper, that sounds great. In practice, it’s a mixed bag. Here’s how 11x stacks up on the basics:
Core features: - Lead list building and enrichment - Multi-channel outreach (email, LinkedIn, sometimes phone) - Deal pipeline tracking - Basic sales analytics and reporting - Integrations with CRMs and marketing tools
Who’s it for? - SaaS sales teams (2–30 people) who need more structure than a spreadsheet, but don’t want to wade through Salesforce setup hell. - Founders and sales leaders who care more about deal flow than “AI-powered alignment” (ugh).
Setup: Quick, But Not Always Painless
Getting started with 11x is about as simple as these things ever get. You sign up, connect your email, import your contacts, and you’re off.
What’s good: - The onboarding wizard is straightforward. You won’t need a consultant. - The UI is clean, modern, and not overloaded with options. - Most integrations (Gmail, Outlook, HubSpot) are point-and-click.
What’s not: - If your data is messy (and whose isn’t?), expect some manual cleanup. 11x doesn’t have magical deduplication or fuzzy-matching. - Connecting to less-popular CRMs or data sources? You’ll hit roadblocks. The Zapier integration is “coming soon” (has been for a while). - Importing big lists (10k+ contacts) can be slow. Sometimes, it stalls out entirely.
Pro tip: Block out 2–3 hours for your first setup session. You’ll want time to clean up your data and sanity-check your integrations before letting your team loose.
Prospecting: Decent Data, Not a Magic Bullet
11x’s prospecting tools are one of its big selling points. You can pull in lists based on filters like industry, company size, and tech stack, and enrich them with emails, LinkedIn profiles, and more.
What works: - The search filters are actually useful—no more sifting through “VP of Lawn Care” when you’re selling to SaaS. - Up-to-date contact data, especially for mid-market and enterprise. - Enrichment fills in a lot of gaps (phone, LinkedIn, company news).
What to ignore: - “AI-powered intent signals.” The leads flagged as “warm” based on web activity were hit or miss—sometimes spot-on, sometimes totally random. - SMB data isn’t as strong. If your ICP is startups or companies under 20 people, you’ll need to supplement.
What’s missing: - No native support for buying signals from social media or product usage. It’s on the roadmap, but not here yet. - In some verticals (healthcare, education), the data feels thin.
Outreach: Gets the Job Done, But Not a Standout
This is where a lot of SaaS sales tools overpromise and underdeliver. 11x has the basics: sequences, templates, mail merge, and some light personalization.
What works: - Multi-channel sequences are easy to set up. You can switch between email and LinkedIn steps without jumping through hoops. - Deliverability is solid—emails don’t get flagged as spam more than any other tool. - The writing assistant (yes, it’s “AI”) is actually useful for subject lines and follow-up nudge copy.
What to ignore: - “Smart send time optimization.” I tested it. Didn’t see a lift in reply rates vs. sending during normal working hours. - Automated personalization beyond basic merge fields is weak. If you want real custom touches, you’ll still do it by hand.
What’s not great: - No built-in dialing or SMS. If phone is a big part of your outbound, you’ll need another tool. - No support for video steps or advanced integrations (like Gong, Outreach, or Salesloft).
Pipeline & Analytics: Simple, Not Satisfying for Power Users
You get a Kanban-style deal board, some basic forecasting, and activity tracking. For small teams, this is enough. If you want deep analytics, look elsewhere.
What works: - You can see (and move) deals through custom stages without much setup. - Activity tracking is automatic—emails, LinkedIn, and meetings all flow into the timeline. - Simple reporting on what’s working (outreach channel, rep, vertical).
What’s not: - No advanced forecasting or cohort analysis. If you like slicing and dicing your funnel, you’ll be frustrated. - Custom dashboards are limited. You can export to CSV but not much else. - Attribution is basic—if you want multi-touch, you’ll need to hack it or use another tool.
Integrations: Decent, But Only If You’re Mainstream
If you use tools everyone’s heard of (Gmail, HubSpot, Slack), you’re in luck. Anything niche, and you’re rolling the dice.
Works well with: - Gmail/Google Workspace, Outlook/Office 365 - HubSpot CRM, Pipedrive (basic sync) - Slack notifications for new leads or deal updates
Not so much: - Salesforce integration is read-only unless you pay for the top tier. - No native connections to marketing automation (Marketo, Pardot), which is weird for a GTM tool. - No webhook support or open API—so automating custom stuff is tricky.
User Experience: Clean, Fast, Mostly Intuitive
The 11x interface is one of its better qualities. You won’t get lost in dropdown hell, and most actions are two clicks away.
The good: - Minimal learning curve. Your team will actually use it. - Mobile app is decent for checking deals on the go (don’t expect to run full campaigns). - Responsive support chat—real humans, short wait times.
The bad: - Some screens are slow to load, especially list views with lots of filters. - Customizing fields or layouts is limited. If you love to tinker, you’ll be annoyed. - No dark mode (petty, but it matters for some).
Pricing: Not Cheap, Not Crazy
11x sits in the “mid-market” band. It’s not a bargain, but it’s not highway robbery.
- Per-user pricing: Starts at $80/month (billed annually), with discounts for teams of 10+.
- Data credits: Prospecting/enrichment data is metered. If you burn through a lot, costs add up.
- Add-ons: API access, Salesforce sync, and advanced analytics are extra.
What to watch: - If you only need one part of the platform (just outreach, or just prospecting), you may be overpaying. - Volume teams (lots of users, heavy data usage) will see costs ramp up fast.
Pro tip: Push for custom pricing if you’re over 10 seats. There’s wiggle room.
The Real Pros and Cons
Let’s cut through the noise. Here’s where 11x nails it—and where it falls flat.
Where 11x shines: - All-in-one setup: Less tool-juggling, one bill to pay. - Prospecting for mid-market SaaS is genuinely good. - Interface is fast, clean, and doesn’t get in your way.
Where it struggles: - “AI” features are mostly window dressing, not game changers. - Integrations are only great if you’re on the most common stacks. - Analytics/reporting is too simple for data-driven teams. - SMB and niche vertical data is spotty.
Ignore the hype if: - You want bleeding-edge automation or deep configurability. 11x is about getting to work, not endless tweaking. - You’re a solo founder with a small list. There are cheaper, simpler tools for you.
Should You Buy It? (And What to Do Next)
Here’s the honest truth: 11x is a solid option if you’re a SaaS sales team in the mid-market, tired of juggling too many tools, and don’t need ultra-deep analytics or hyper-custom workflows. It’s not magic, and it won’t make your reps close more deals just by existing.
Try the free trial on a real campaign. Get your team’s feedback, stress-test the integrations, and track whether you’re actually saving time. Don’t get sucked into the “platform” pitch if all you need is one or two features.
Keep your stack lean, stay skeptical of silver bullets, and keep iterating until you find what works. The best GTM tool is the one your team will actually use—consistently. 11x isn’t perfect, but it might be good enough.