If you run or work on a SaaS sales team, you know how much time gets chewed up by phone calls, voicemails, and endless “Can you hear me now?” moments. There’s a pile of tools promising to fix all your cold calling and support headaches. Is Justcall really one of them, or just another tab in your browser?
Here’s a straight-shooting, real-world review—warts and all—of what Justcall does, where it shines, and where it’ll make you want to pull your hair out. If you’re sick of fluffy reviews and want the nitty-gritty, you’re in the right place.
Who Should Even Care About Justcall?
Justcall is built for B2B sales teams, especially those who do a lot of cold calling or customer support. If you’re a founder, sales manager, or SDR drowning in manual dialing, or you’ve outgrown Google Voice but can’t stomach the cost or complexity of something like Five9 or Genesys, Justcall is squarely in your lane.
It’s not for tiny teams who only make a couple of calls a day, and it’s not a replacement for a full-featured contact center if you’re running a 100+ seat support operation. But if you’re a SaaS company with a sales team that hustles on the phones (and wants their CRM to actually talk to their dialer), this tool is worth a look.
What Justcall Actually Does (and Doesn’t)
Let’s get past the marketing. Here’s the core of what Justcall brings to the table:
The Good Stuff
-
Phone System in the Cloud
No hardware, no weird on-premise setup. You get local, toll-free, or international numbers in a few clicks. -
Click-to-Call and Power Dialer
Sales reps can call prospects straight from the CRM—no more copy/paste. The power dialer mode lets them rip through call lists fast. -
Call Recording & Logging
Every call is recorded (with consent), transcribed, and logged into your CRM. This is gold for coaching and compliance. -
SMS and Voicemail Drops
Send texts or pre-recorded voicemails to save time. Works well for follow-ups and “Sorry I missed you” moments. -
CRM Integrations
Out-of-the-box sync with Salesforce, HubSpot, Pipedrive, Zoho, and a bunch of others. No Zapier hacks needed. -
Call Routing & IVR
Set up menus so support or sales calls get to the right person. It’s not super advanced, but it covers the basics. -
Analytics & Call Monitoring
Track call volume, answer rates, and listen in on live calls for coaching. -
Works Anywhere
Browser-based, desktop, and mobile apps. Your team can be remote, hybrid, or in-office.
The Not-So-Great
-
UI is Just Ok
It’s not ugly, but it won’t win any design awards. Expect a learning curve if your team isn’t techy. -
International Quality Can Be Spotty
If you’re calling outside North America or Europe, call quality occasionally drops. Always test before fully committing. -
Reporting is Basic
The analytics dashboards cover call volume and duration, but deeper insights (like conversion rates or multi-touch attribution) aren’t really there. -
Limited Automation
You get some workflow triggers, but don’t expect advanced sequences or AI-powered sales playbooks. -
Customer Support is Hit or Miss
Sometimes fast, sometimes not. If you’re in a critical sales sprint, don’t bank on instant help.
How to Set Up Justcall for SaaS Sales (Without Breaking Stuff)
Here’s an honest, step-by-step way to get your team running fast—and avoid the classic faceplants.
1. Start with a Pilot, Not a Full Rollout
Don’t make the rookie mistake of moving your entire sales and support team over on day one. Pick 2-3 reps (one outbound, one inbound, one support if you have them) and get them running Justcall for a week or two. This surfaces issues fast—especially if you’re integrating with your CRM.
Pro Tip:
Have these reps keep a shared Google Doc of “WTF moments” so you can spot patterns.
2. Connect Your CRM—But Double-Check Everything
Sync Justcall with your CRM (Salesforce, HubSpot, etc). Test call logging, contact syncing, and click-to-call in both directions. Make a call, check the record, and see if it lands in the right place.
Watch Out:
Some custom fields or workflows in your CRM might get ignored. You may need to tweak permissions or mapping.
3. Set Up Numbers and Call Flows
Buy numbers in the regions where your prospects are. Set up basic IVR (press 1 for sales, 2 for support) if you get inbound calls. Route voicemails and missed calls to a shared inbox.
Avoid This:
Don’t overcomplicate the routing. Start simple; you can get fancy later.
4. Train Your Team on the Real Workflow
Do a short live demo—no PowerPoints. Walk through:
- Making and receiving calls
- Logging notes
- Dropping pre-recorded voicemails
- Sending a quick SMS
- Listening to call recordings
Pro Tip:
Make sure everyone tries a live call from their laptop and mobile app. Glitches show up here.
5. Monitor, Adjust, and Use the Analytics (But Don’t Obsess)
Keep an eye on call quality, connection rates, and whether calls are being logged. Use the analytics to spot reps who need coaching or lists that aren’t working.
Reality Check:
The reports are fine for seeing raw activity, but you’ll need to use your CRM or a spreadsheet for more serious sales metrics.
Where Justcall Helps Most
-
Cold Calling Made Less Painful
Power dialer and click-to-call save real time. You’ll actually get through more calls per hour compared to manual dialing. -
Onboarding and Coaching
Easy call recordings mean new reps can listen to what “good” sounds like (and so can you). -
Basic SMS Outreach
Handy for quick follow-ups, reminders, or nudges. Don’t expect full SMS drip campaigns, though. -
Keeping CRM Data Clean
Automated call logging cuts down on “I forgot to add notes” syndrome. -
Remote or Hybrid Teams
Works well if your team is spread out or works from home. No IT guy needed to set up phones.
Where Justcall Falls Short (and What to Watch Out For)
-
Not an All-in-One Sales Engagement Platform
If you want deep email/SMS sequences, A/B testing, or complex workflow automation, Justcall isn’t it. Pair it with Outreach or Salesloft if you need that. -
International Teams Should Test First
If you’re heavy in APAC, Africa, or South America, do a real-world trial. Call quality and number availability aren’t as smooth as in the US or Europe. -
Reporting and Analytics
Good enough for call stats and coaching, but not a replacement for your CRM’s reporting. -
Support Responsiveness
If you’re in a high-stakes sales window, have a backup plan in case support is slow. -
Niche Integrations
If you use a less-common CRM or helpdesk, double-check the integration list. Zapier is a fallback, but it’s never as clean.
The Bottom Line: Should You Buy Justcall?
If you’re a SaaS sales team that lives and dies by the phone, and your old tools are slowing you down or not talking to your CRM, Justcall is actually worth a spin. It won’t magically double your connect rates or turn reps into cold-calling ninjas, but it will:
- Save you time on manual dialing and note-taking
- Make onboarding and coaching easier
- Help keep your CRM cleaner, with less nagging
- Work for remote or hybrid teams without IT headaches
But don’t buy into the hype that it’ll do everything. If you care about deep automation, advanced reporting, or international reliability, you’ll hit its limits fast.
Keep it simple: Start with a pilot, get your CRM synced, and let your reps try it on real calls. Iterate from there. Don’t let “just one more feature” slow you down.
Want a tool that actually helps you make more calls and keep your sales data sane? Justcall is worth a look. Just remember: no tool fixes bad lists or bad pitches—so keep working on those, too.