If you’re running a small business and trying to drum up new leads, you know it’s rough out there. Most tools overpromise, underdeliver, or suck up your time with “automation” that’s more work than just sending a few emails yourself. So, is Heyreach really the silver bullet for B2B lead gen it claims to be, or just more noise? I took it for a real spin so you don’t have to waste your money or patience.
Here’s what you need to know before you sign up.
What Is Heyreach—And Who’s It For?
Heyreach is a B2B go-to-market (GTM) tool built to automate LinkedIn outreach, manage multiple accounts, and help small businesses scale up lead generation without hiring an army of SDRs. It promises to keep your LinkedIn account safe from bans, handle follow-ups, and even personalize messages at scale.
That’s the pitch. But if you’re a solo founder, a small sales team, or a marketer who’s tired of burning cash on LinkedIn ads, you’re exactly who this software is targeting.
What Heyreach Actually Does
- Connects to multiple LinkedIn accounts (think: your whole sales crew, or even “extra” accounts)
- Automates connection requests, follow-ups, and message sequences
- Uses “smart” personalization (not just mail merge, but close)
- Tracks replies and manages conversations
- Claims to keep your LinkedIn accounts out of trouble with “safe” sending limits and built-in compliance
Sounds good, right? But let’s not get carried away. Here’s where Heyreach shines, and where it still needs work.
Getting Started: Setup That Doesn’t Make You Want to Quit
Let’s keep it real—most outreach tools are a pain to set up. Heyreach is better than most, but it’s not magic.
The Setup Process
- Sign Up: Standard email and password. You’re in fast.
- Connect LinkedIn Accounts: This is the tricky bit. You’ll need to add your LinkedIn profiles via browser extension or cookies. It’s not hard, but if “browser cookies” makes your eyes glaze over, set aside 10-15 minutes and follow their help docs.
- Import Leads: You can upload a CSV, pull from LinkedIn search, or (if you pony up) connect with other CRMs.
- Build Campaigns: Set up message sequences, schedule sends, and pick your targeting.
Pro tip: Don’t skip the LinkedIn safety settings. Stick to their recommended daily limits, or you’ll risk getting your account flagged (or worse, banned).
The Good
- Clean, modern interface
- Decent onboarding guides—if you read them (most don’t, let’s be honest)
- No credit card required for trial
The Not-So-Good
- Still mildly technical for total newbies
- “Importing” can get weird if your data isn’t clean
- LinkedIn is always changing—expect occasional hiccups
Bottom line: You’ll get up and running in under an hour, unless you hit a snag with LinkedIn connections.
Features That Matter (And a Few That Don’t)
Here’s the stuff Heyreach actually does well, and what you can probably ignore.
Where Heyreach Delivers
Multi-Account Management
You can hook up multiple LinkedIn accounts and run outreach from each. This is huge for agencies or small teams who want to look bigger than they are. It’s also the best way to get around LinkedIn’s strict daily limits.
Automated Sequences
Set up connection requests, follow-ups, and even “if/then” logic. It’s not as advanced as some high-end sales engagement platforms, but it covers 90% of what small businesses need.
Smart Personalization
You can add custom fields (like company name, job title, etc.) to your messages. Is it “AI-level” personalization? Not really. But it beats copy-paste.
Inbox & Reply Detection
Heyreach keeps track of replies so you don’t double-message someone. It’s not perfect—sometimes it misses a reply, especially if the prospect replies via mobile or outside the main thread—but it’s better than nothing.
Safety & Compliance
This is a big one: Heyreach tries to keep your LinkedIn account safe by throttling messages and randomizing send times. It’s not foolproof, but it’s miles better than those sketchy “scraper” tools that get you banned in a week.
Where Heyreach Falls Short
- CRM Integrations: Still pretty basic. If you live in HubSpot or Salesforce, expect to do some manual exports or use Zapier hacks.
- Reporting: The dashboard covers sends, replies, and basic stats. If you want deep analytics or fancy charts, you’ll be disappointed.
- Team Collaboration: There’s user management, but it’s not a full-blown sales platform. Don’t expect deal tracking or pipeline features.
- AI Hype: Claims about “AI” personalization are mostly glorified mail merges. It won’t write your messages for you or analyze tone—at least not yet.
Ignore: Any mention of “AI-driven” insights or strategy. Focus on the basics: message, follow-up, repeat.
Real-World Results: Does Heyreach Actually Get You Leads?
This is what you care about, right? Does Heyreach help you actually book calls, close deals, or just fill your inbox with spam complaints?
Here’s what you can realistically expect, based on hands-on use and talking to a handful of small business users.
The Good News
- Volume without burnout: If you stick to safe limits, you can reach 50-100 new prospects per day, per LinkedIn account.
- Consistent follow-up: Heyreach doesn’t forget to nudge someone or send a reminder. This alone can double your reply rate.
- Time saved: Once set up, you’ll spend less than 15 minutes a day monitoring replies and tweaking sequences.
The Bad News
- Quality varies: If your targeting is sloppy, you’ll just annoy people faster. The tool won’t fix bad messaging or bad lists.
- LinkedIn is getting tougher: Even with “safe” automation, LinkedIn’s detection is getting better. No tool is truly risk-free.
- No miracle cure: If your offer isn’t compelling, Heyreach won’t magically make people care.
What Actual Users Say
- Solopreneurs: Love the ability to keep outreach running in the background, but wish it integrated better with their CRM.
- Small sales teams: Like the multi-account features, but want more granular reporting.
- Agencies: Appreciate the white-label option, but hate the occasional LinkedIn connection headaches.
Pricing: Fair, But Not Cheap
Heyreach isn’t the cheapest tool out there, but it lands in the “reasonable for what you get” zone. Pricing is typically per LinkedIn account per month, with discounts for annual plans.
What’s included:
- All core automation and messaging features
- Multi-account support (at higher tiers)
- Inbox management and safety features
What costs extra:
- More than a handful of users/accounts
- Premium integrations or add-ons
Watch out for: Overcommitting. Don’t pay for more accounts than you really need—start small, see if it works for you, and scale up.
Is Heyreach Right for Your Business?
Heyreach Is a Good Fit If:
- You’re a small team with a clear B2B target
- LinkedIn is your main prospecting channel
- You want to scale outreach without hiring a full sales team
- You’re comfortable with basic setup and don’t need hand-holding
Maybe Skip It If:
- You need deep CRM integration or pipeline management
- You’re totally non-technical and get anxious with browser extensions
- Your leads aren’t on LinkedIn (seriously, don’t bother)
Quick Tips for Getting the Most Out of Heyreach
- Keep it personal: Don’t blast the same message to everyone. Use those custom fields and tweak your templates.
- Start slow: Begin with conservative sending limits. LinkedIn bans are real, and they hurt.
- Test and tweak: Track which messages get replies. Change one thing at a time.
- Stay organized: Export your replies and leads regularly. Build your own backup, just in case.
- Don’t overthink “AI” features: Focus on being relevant and clear—no software can fix a bad pitch.
Final Thoughts: Don’t Overcomplicate Lead Gen
Heyreach is a solid tool for small businesses who want to do more LinkedIn outreach without hiring a sales army. It’s not perfect, and it won’t magically fix bad messaging or targeting. But if you keep things simple, start small, and tweak as you go, you’ll get real value—and maybe even a few leads who don’t roll their eyes when you message them.
Keep it simple. Iterate fast. Don’t believe the hype, but don’t be afraid to try something new—just with your eyes open.