If you’re running a B2B sales or customer success team, you know the drill: too many tools, too little time, and everyone promising “all-in-one” magic. Most of them overpromise and underdeliver. If you’re looking for a real-world take on whether Aloware can actually help your team sell more and keep customers engaged, you’re in the right place.
This review is for B2B teams who don’t have time to babysit clunky sales tech, want real automation, and need to see results—faster, not someday. Let’s get into what actually matters.
What Is Aloware, Really?
Aloware bills itself as a “modern contact center and sales automation platform.” Translation: it’s a cloud-based tool for calling, texting, and tracking contacts—plus some workflow automation and integrations with CRMs like HubSpot, Salesforce, and Pipedrive.
You get:
- VoIP phone system (calls, SMS/MMS, power dialer, call routing)
- Basic contact management and tracking
- Automation for follow-ups and reminders
- Integrations with major CRMs
That’s the promise. But does it actually help B2B teams close more deals and stay on top of customer needs? Let’s break it down.
Core Features: The Good, The Meh, and The Overhyped
1. Calling and SMS: Reliable, Not Revolutionary
What works:
- Power dialer: Lets reps run through call lists automatically. If you do a lot of outbound, this saves a ton of clicking and brainpower.
- SMS/MMS support: Texting prospects and customers from your business number is smooth. Great for reminders, quick check-ins, or nudges.
- Call recording and analytics: You get a decent dashboard for call stats, recordings, and outcomes.
What’s meh:
- Call quality: For most US-based teams, quality is fine. If you have reps overseas, expect the occasional lag or dropped call—nothing out of the ordinary for VoIP, but something to be aware of.
- Mobile app: Exists, but it’s a bit clunky. Works in a pinch but isn’t going to replace your main phone.
Pro tip: If your team mostly emails and only calls occasionally, Aloware might be overkill. But for teams that live on the phone, it’s a real upgrade from Google Voice or legacy desk phones.
2. Automation and Sequences: Useful, But Not Set-And-Forget
What works:
- Automated sequences: You can set up multi-step workflows (e.g., call, then text, then call again) triggered by CRM events or lead status changes.
- Reminders and tasks: Keep reps from dropping follow-ups. Simple, but effective.
- Templates: For calls, texts, and voicemails. Saves time, ensures consistency.
What’s meh:
- Workflow builder: Not as flexible as some dedicated automation tools. Complex branching can get messy fast.
- Reporting: Basic. You see who completed which steps, but not much in the way of deep analytics or A/B testing.
Ignore the hype: Aloware will help you automate routine stuff—follow-ups, reminders, moving leads through sequences. It won’t “revolutionize” your GTM strategy or replace thoughtful human outreach. If you want AI-driven playbooks, look elsewhere (for now).
3. CRM Integrations: Hits the Basics, Skips the Fancy Stuff
What works:
- HubSpot, Salesforce, and Pipedrive: The main integrations are solid. Calls and texts get logged against the right contact. You can trigger sequences based on CRM events.
- Two-way sync: Updates in Aloware generally flow back to your CRM without fuss.
What’s meh:
- Limited field mapping: Custom fields in your CRM may not sync perfectly. Expect some manual work if you rely on a lot of custom objects or weird workflows.
- No native integration for less common CRMs: If you use something off the beaten path, you’ll be stuck with Zapier or manual exports.
Pro tip: Test your exact use case before rolling Aloware out to the whole team. Integrations work fine for 80% of use cases, but edge cases can be a hassle.
4. Contact Center Features: Enough for Most B2B Teams
What works:
- Call routing: Direct calls to the right rep or team based on rules (business hours, round robin, skill-based, etc.)
- Voicemail drops and call queues: Helps handle inbound volume without losing leads.
- Simple IVR: Build basic phone trees (“press 1 for sales…”).
What’s meh:
- No true omnichannel: You get calls and texts, but don’t expect full-blown live chat, WhatsApp, or social DMs. Email tracking is minimal.
- Reporting depth: You’ll see call volume, wait times, and outcomes, but not much more.
If you need a full call center with QA, workforce management, or advanced routing, this isn’t it. But for most sales and CS teams, it covers the basics.
5. Admin, Setup, and Support: Not Hard, Not Effortless
What works:
- Setup: Most teams can get up and running in a day or two. The UI is straightforward.
- User management: Easy to add/remove reps, set permissions, and assign numbers.
What’s meh:
- Documentation: Exists, but isn’t always detailed. You may end up pinging support for edge cases.
- Support responsiveness: Generally good, but not 24/7. If your team works odd hours, plan accordingly.
Pro tip: Don’t skip onboarding. A 30-minute walkthrough with their support team saves hours of clicking around.
Real-World Pros and Cons for B2B Teams
Let’s skip the PR spin. Here’s what you actually need to know:
Where Aloware Shines
- Teams that live on the phone: SDRs, BDRs, and CSMs who make a lot of calls or texts will see real efficiency gains.
- Mid-sized teams: Big enough to need tracking and automation, small enough to avoid enterprise headaches.
- CRM-centric workflows: If most of your work starts and ends in HubSpot, Salesforce, or Pipedrive, Aloware fits right in.
Where It Falls Short
- Heavy email or omnichannel teams: If your outreach is 80% email or you want to pull in chat, social, and WhatsApp, look elsewhere.
- Complex reporting needs: If you have a data team or want crazy granular dashboards, Aloware’s reporting won’t cut it.
- Highly customized CRMs: If you’ve Frankensteined your Salesforce setup, expect some integration pain.
Pricing: Fair, But Not Bargain-Basement
Aloware’s pricing is per user per month, with different tiers for calling minutes, SMS, and features. As of mid-2024, plans start around $40/user/month. Not cheap, but not outrageous compared to similar tools.
Be aware:
- SMS/call usage is metered: Heavy outbound teams can rack up extra charges.
- Annual contracts may be required for best pricing.
No hidden fees, but do the math—especially if you have a lot of part-time reps or fluctuating usage.
Who Should Actually Buy Aloware?
Worth it if: - Your reps do a lot of outbound calling and texting. - You want simple automation that just works with your CRM. - You’re tired of duct-taping together phone, SMS, and CRM tools.
Probably not for you if: - Most of your sales happen over email or LinkedIn. - You need advanced analytics, compliance, or AI-driven insights. - Your CRM setup is “unique” (read: weird custom objects everywhere).
How to Get the Most Out of Aloware
If you’re going to invest in Aloware, here’s how to make it actually improve sales and customer engagement:
- Start with your pipeline: Map out exactly where calls and texts move deals forward. Don’t automate for automation’s sake.
- Set up sequences for real-world scenarios: Missed calls? Trigger a text. No answer after three dials? Drop a voicemail and set a reminder.
- Integrate with your CRM—properly: Test logging, field mapping, and triggers before rolling out to the team.
- Train your reps: Even simple tools require a walkthrough. Templates and shortcuts only help if people know they exist.
- Review (and prune) automation: Don’t let your sequences get out of hand. More steps isn’t always better.
- Watch usage and costs: Check call and SMS activity regularly. It’s easy to go over budget if you’re not paying attention.
Bottom Line: Keep It Simple, Iterate Fast
Aloware is a solid choice for B2B teams that want to call and text smarter—not harder. It won’t transform your business overnight, but it can cut the busywork and make it easier for reps to actually connect with prospects and customers. Don’t buy the hype about “all-in-one” magic, but if you set it up with your real process in mind, it’ll earn its keep.
Start simple. Get feedback from your team. Tweak as you go. That’s how you’ll actually see results.