If you run a mid-sized SaaS company, you know how tough B2B go-to-market (GTM) can be. There are a million opinions out there, endless tools, and everyone swears their way is the secret sauce. Spoiler: most of it is fluff. If you want to actually make progress—faster, with less wasted effort—you need a system that cuts out the noise and focuses on what works. That’s where Xiqinc claims to come in.
But does it really help? Here’s a direct, no-nonsense guide to using Xiqinc to streamline your B2B GTM—what it does well, where it falls short, and how to get the most out of it without getting lost in the weeds.
Who This Is For
- Founders, GTM leads, or marketers at SaaS companies (20-200 people)
- Teams who are past the MVP stage, have some customers, but are hitting a wall with growth
- Anyone sick of “just try more cold email” advice
Why B2B GTM Is So Messy
Before we get into the tool, quick reality check: most SaaS go-to-market problems aren’t about missing some magic tactic. The real headaches are:
- Wasting time chasing the wrong leads
- Poor alignment between sales and marketing
- Random acts of content or outreach that go nowhere
- No clear process for learning what’s actually working
A good GTM platform should make it easier to focus, test, and double down on what moves the needle. Not just spit out more reports you’ll never read.
Step 1: Get Your Baseline—What Do You Actually Need?
Before you dive into Xiqinc (or any platform), take five minutes. Write down:
- Your target customer (be brutally specific)
- Your current GTM strategy
- What’s actually working (not what you hope is working)
- Where you’re getting stuck
This isn’t busywork. If you can’t answer these, no tool will save you. Xiqinc is built to help you focus, but it can’t pick your market for you.
Pro Tip: If you’re arguing about your ICP every week, fix that first.
Step 2: How Xiqinc Fits Into the GTM Workflow
Here’s the honest rundown of what Xiqinc does best (and what it doesn’t):
What Xiqinc Does Well
- Centralizes GTM plans: Lets you tie campaigns, personas, and messaging together in one place. No more “where’s that Google Doc?” chaos.
- Tracks experiments: Built-in experiment tracking, so you can see what tactics are moving the needle (and which are just noise).
- Alignment: Sales and marketing share the same dashboards. Less finger-pointing, more clarity.
- Messaging repository: Keeps all your positioning, value props, and campaign assets organized and reused—not reinvented every quarter.
What Xiqinc Doesn’t Do
- Won’t generate leads for you: It’s not an outbound tool or database.
- Doesn’t write your messaging: It helps you test and refine, but you still have to do the thinking.
- Not a CRM replacement: It complements tools like Salesforce, HubSpot, or Pipedrive, but doesn’t try to be one.
Ignore: Anyone who claims Xiqinc will “10x” your pipeline on its own. It’s a process tool, not a silver bullet.
Step 3: Setting Up Xiqinc Without Losing a Week
Don’t overthink onboarding. Here’s the quick-start playbook:
- Map Your Process:
- List your main GTM activities (e.g., outbound, webinars, content, events)
- Add current experiments and their owners
- Import Your Messaging:
- Drop in your ICPs, value props, and any messaging docs you have
- Set Up a Simple Dashboard:
- Choose 2-3 metrics that actually matter (pipeline generated, meetings booked, etc.)
- Ignore the urge to track everything—pick what you’ll check weekly
- Connect with Sales and Marketing:
- Get both teams in the same workspace
- Assign clear owners for each experiment/campaign
Pro Tip: If you’re stuck, Xiqinc’s support is responsive. Don’t be shy about using chat or email.
Step 4: Running Better Experiments (The Real Value)
Most SaaS teams run half-baked experiments, then argue about why nothing’s working. Xiqinc helps you:
- Set up experiments with clear hypotheses (e.g., “If we target VPs of Product with this LinkedIn message, reply rate will increase 20%”)
- Log results and learnings in one place
- Share wins and failures with the team (without endless meetings)
What Works
- Short cycles: Run experiments in 1-2 week sprints. Don’t wait a quarter to see what’s broken.
- Honest results: Admit when something flops—then move on.
- Reuse learnings: Good messaging or tactics get saved and reused, not forgotten.
What Doesn’t
- Overcomplicating experiments: You don’t need a PhD in statistics. Keep it simple.
- Chasing vanity metrics: Focus on meetings, pipeline, or deals—not just clicks or likes.
Step 5: Actually Getting Sales and Marketing to Play Nice
The best GTM teams work together, not in silos. Xiqinc’s shared dashboards and messaging library help:
- Kill version control headaches (everyone works from the same docs)
- Highlight what’s working (so sales can give instant feedback)
- Showcase real-world results (so marketing isn’t guessing)
If you’ve got a sales team stuck in their own spreadsheets and a marketing team doing their own thing, it’s worth the effort to bring them into one system. Honestly, this is where most mid-sized SaaS companies stumble.
Step 6: Learn, Iterate, Repeat
Here’s what separates the teams that break through from the ones that just keep “trying more stuff”:
- Review your GTM dashboard weekly
- Don’t wait for QBRs. Look at what’s working, what’s not, and adjust.
- Roll up learnings into your playbook
- If a campaign bombs, put the why in writing. If it works, make it the new baseline.
- Trim the fat
- Drop tactics that are getting you nowhere. Double down on what’s moving pipeline.
Pro Tip: The best teams aren’t the ones with the most ideas—they’re the ones who actually follow up on what they learn.
What to Skip or Ignore
- Trying to automate everything: Some stuff (like writing good emails or picking the right audience) still needs your brain.
- Analysis paralysis: Don’t drown in dashboards. Decide, act, learn.
- Hype cycles: You don’t need to chase every new GTM fad. Stick to what you can measure.
Wrapping Up: Keep It Simple, Make It Work
The real advantage of Xiqinc for mid-sized SaaS is focus and process—not magic. It’s a tool to help your team get aligned, run better experiments, and learn faster. That’s it. Don’t let the shiny features distract you from the basics.
Start small, set up your core GTM process, and use Xiqinc to keep everyone rowing in the same direction. If something’s not working, tweak it. Simplicity (plus a little discipline) beats fancy dashboards every time.
Now get out there, make your next experiment count, and skip the fluff.