If you’re part of a growing sales team, you probably spend too much time hunting for leads, wrangling contact info, and dealing with clunky tools that promise the moon but barely move the needle. Let’s cut through the noise: lead generation shouldn’t eat your entire week. This guide is for sales managers, reps, and anyone who wants less spreadsheet hell and more actual selling.
Here’s how Wiza claims to streamline B2B lead generation—and what you actually need to know to make it work for you.
Why B2B Lead Gen Sucks (and Why It Doesn’t Have To)
Traditional lead gen is a grind. You scrape LinkedIn, patch together email lists, and hope your CRM doesn’t implode. Most tools either overpromise (“AI-powered intent signals!”) or underdeliver (“50% of these emails bounced…”).
If you’re tired of:
- Manually copying and pasting from LinkedIn
- Wading through stale, inaccurate contact info
- Tools that need a PhD to set up
You’re not alone. The good news? You can automate most of the grunt work—if you use the right workflow and don’t get sucked into shiny-object syndrome.
What Wiza Actually Does (No Hype)
Wiza is a tool that plugs into LinkedIn Sales Navigator and helps you:
- Extract contact info (emails, phone numbers, etc.) from LinkedIn lists
- Export cleaned, ready-to-use data into your CRM or as a spreadsheet
- Skip the manual data entry, so you can spend more time selling
It’s not magic. It just makes a tedious process a lot faster and less error-prone. That’s it. You still need a good list and a decent message. No tool will fix that for you. But if you’re sick of copying and pasting, it can save you hours every week.
Step-by-Step: How to Use Wiza for B2B Lead Generation
If you want to get value from Wiza, don’t overcomplicate things. Here’s how to actually use it—without wasting time or money.
1. Build a Quality LinkedIn Sales Navigator Search
Start here. Wiza is only as good as the lists you feed it.
Tips: - Use tight filters (industry, seniority, geography, company size). - Save your searches in Sales Navigator for easy access. - Skip the temptation to grab massive lists; more isn’t better if it’s junk.
What to ignore: Don’t pay for expensive “lead enrichment” add-ons before you have a focused target list. Garbage in, garbage out.
2. Run Wiza to Extract Contact Information
Once you have your list, fire up Wiza and connect it to your Sales Navigator account.
How it works: - Wiza scans your saved search or list. - It pulls out email addresses (and sometimes phone numbers) for the people on your list. - You get a downloadable file, or you can connect it directly to your CRM.
What works well: - Wiza is fast—scraping a list of hundreds takes minutes, not hours. - The UI is simple; you don’t need to be a techie to get started.
What doesn’t: - The quality of emails depends on what’s publicly available and on Wiza’s database. Expect some “not found” results, especially for certain industries. - Don’t expect 100% direct dials; phone numbers are hit or miss.
Pro tip: Always verify a few of the emails manually before blasting out a campaign. Tools miss stuff, and nothing kills deliverability like a high bounce rate.
3. Export and Clean Your Data
Don’t dump raw lists into your CRM or outreach tools. Always check the data first.
To do: - Remove incomplete or obviously bogus records. - Spot-check a handful of contacts for accuracy. - Merge with any existing data to avoid duplicates.
What to ignore: Resist the urge to buy or use every extra “enrichment” or “intent” feature. If your emails are getting delivered and the people are relevant, you’re good. Fancy data is rarely worth the price.
4. Import Into Your CRM or Outreach Platform
Wiza lets you export as a CSV or connect directly to major CRMs (HubSpot, Salesforce, etc.).
Best practices: - Tag or label your Wiza leads so you know their source. - Don’t mix them up with inbound/demo requests—they’re cold leads. - Set up basic automation (sequences, reminders) to follow up.
Pro tip: Send your first outreach within a day or two of pulling the list. Stale leads are wasted leads.
5. Launch Your Outreach—But Don’t Spray and Pray
Once your data’s in, the real work starts: actually reaching out.
Do: - Personalize your emails. Even just one line referencing the prospect’s company or recent news goes a long way. - Keep it short and clear. No one reads a novel from a stranger. - Use sequences—one email almost never gets a reply.
Don’t: - Mass-blast 1,000 people and expect magic. - Get cute with weird fonts or images; plain text works best. - Forget to track replies and update your CRM.
What works: Consistency beats cleverness. A few well-written, well-timed follow-ups outpace a single “perfect” email every time.
The Honest Pros and Cons of Wiza
What Works
- Fast and easy: If you use LinkedIn Sales Navigator, setup takes minutes.
- Solid data quality: Most emails are accurate, especially for mid-level and senior roles.
- Saves time: You’ll reclaim hours every week if you’re used to manual scraping.
What Doesn’t
- Requires Sales Navigator: No getting around the cost—Wiza’s useless without it.
- Data gaps: Some industries (especially non-tech) have patchier data. It’s not Wiza’s fault, but don’t expect miracles.
- Pay-per-contact pricing: Can get expensive if you’re pulling huge lists or running lots of searches.
What to Ignore
- AI hype: Wiza isn’t “revolutionizing” sales—just making it less painful. You still need to do real work.
- Over-promised enrichment: Stick with the basics unless you have a clear use case (and a budget).
Common Pitfalls (And How to Dodge Them)
- Pulling massive, unfocused lists: More leads ≠ better leads. Start small and refine.
- Not verifying emails: Even the best tools get it wrong. Validate before sending.
- Relying solely on automation: Wiza saves time, but relationships still need a human touch.
- Ignoring CRM hygiene: If you don’t track which leads came from where, your pipeline turns to mush fast.
Keep It Simple: The Bottom Line
Wiza isn’t a silver bullet—it’s a solid tool that saves you time if you’re already using LinkedIn for prospecting. Use it to automate the boring stuff, then focus on what actually moves the needle: reaching out with a real message to the right people, consistently.
Start small. Run a test. Clean your data. Iterate. Don’t worry about getting everything perfect—just get your process working, then scale what actually works.
If you keep it simple and honest, you’ll spend less time on lead gen and more time closing deals. Isn’t that the point?