If your website copy isn’t bringing in leads, you’re not alone. Most sites sound like everyone else’s, and “Contact us” just isn’t enough. But hiring a copywriter isn’t always in the budget, and starting from a blank page is brutal. If you want practical ways to use AI to write sharper, more persuasive copy—without the fluff—this guide is for you. I’ll walk you through using Writesonic to actually improve your site’s lead generation, not just tweak a few adjectives.
1. Get Clear on What You Need
Before you even open Writesonic, slow down. AI is only as good as the input you give it. Figure out:
- Who’s your audience? Be specific—“small business owners” is better than “everyone.”
- What do you want visitors to do? Fill out a form? Book a call? Download a guide?
- What’s not working now? Are people bouncing? Not clicking your CTA? No one filling out forms?
Pro tip: Jot down a few headlines or value propositions you like from competitors or other industries. You’ll need these for inspiration and to avoid sounding like a robot.
2. Set Up Writesonic for Website Copy
Once you’re clear on your goals, log in to Writesonic. The tool offers a bunch of templates—but not all are worth your time for lead-gen copy.
Which Templates Matter?
- Website Copy (Landing Page, Home Page, About Us): These are the big ones. Start here.
- Feature to Benefit: Good for turning boring product specs into something people care about.
- Call-To-Action: Useful if your buttons or forms just say “Submit.”
- AI Article Writer, Blog Ideas, etc.: Skip these. They’re for content, not conversion.
What to ignore: Anything that promises “SEO magic” for your homepage. If your copy doesn’t make real humans care, Google won’t, either.
3. Feed Writesonic the Right Info
Garbage in, garbage out. If you just give Writesonic your company name and a generic description, you’ll get copy that sounds like everyone else’s. Spend a few extra minutes on your prompts.
What to include in the prompt: - What you do (in plain language) - Who your ideal customer is - The main problem you solve - What makes you different (be honest, not buzzwordy) - The action you want visitors to take
Example prompt:
“We help solo accountants get more clients without spending hours on marketing. Our software automates client onboarding and follow-ups. The biggest pain point is wasted admin time. We’re fast, simple, and no training required. The goal is to get visitors to book a free demo.”
Pro tip: If you have testimonials, include a short one in your prompt. It helps the AI sound more human.
4. Generate, Review, and Edit (Don’t Just Copy-Paste)
Hit “generate,” but don’t expect gold on the first try. Here’s what usually happens:
- The first draft is generic. That’s normal.
- Some sentences feel stiff or weirdly formal.
- CTAs are usually bland (“Get Started Today!”).
How to fix it:
- Mix and match sections: Sometimes Writesonic nails the headline but flubs the body.
- Rewrite anything you wouldn’t say out loud. If you wouldn’t say it on a call, don’t put it on your site.
- Add real numbers or facts. AI loves vague promises. You need specifics—“Save 10 hours a week,” not “Boost productivity.”
- Shorten everything. Most AI copy is at least 25% too long.
What NOT to do:
- Don’t copy-paste straight to your site. Google can sniff out AI-written fluff, and so can smart visitors.
- Don’t settle for the first draft. It’s a starting point, not the finish line.
5. Tweak for Lead Generation
It’s easy to end up with “nice” copy that still doesn’t convert. Here’s how to punch up your lead-gen game:
Sharpen Your Headlines
Your headline should answer: “Why should I care?” Avoid “Welcome to [Company Name]!” and go with something direct:
- Bad: “Innovative Solutions for Your Business”
- Better: “Spend Less Time on Admin—More Time With Clients”
Make the Offer Obvious
Don’t hide your lead-gen offer in a wall of text. Pull it out:
- Use sub-headlines: “Book a Free Demo—No Credit Card Needed”
- Use bullets for benefits, not just features
Strong CTAs
If Writesonic spits out “Learn More” or “Contact Us,” rewrite it. Try:
- “See How It Works (3-Minute Demo)”
- “Get Your Free Audit”
- “Start Saving Time Today”
Social Proof
If you’ve got testimonials, awards, or big-name clients, add them in. Writesonic can help draft short testimonial blurbs—just feed it real quotes from your customers.
Pro tip: Don’t fake testimonials. People can tell.
6. Test and Iterate (The Unsexy, Effective Part)
No AI tool can tell you exactly what’ll boost your leads. The only way to know if your copy works is to test it.
- A/B test headlines and CTAs: Use your website builder or a tool like Google Optimize.
- Watch how people interact: Use tools like Hotjar or even Google Analytics to see where people drop off.
- Ask real humans: Send your draft to a couple of customers or friends. Ask, “Would you click this?”
What to ignore: Over-analyzing every word. You’ll get more out of a simple test than a day of agonizing over synonyms.
7. Avoid Common AI Copy Traps
Writesonic is a solid tool, but it’s not magic. Here’s what to watch for:
- Overpromising: The AI loves “revolutionary” and “game-changing.” Don’t say it unless it’s true.
- Repeating phrases: Sometimes the AI just keeps saying the same thing in different ways.
- Weird tone shifts: If a sentence sounds like it belongs in a college essay, cut it.
- Clichés: “Unlock your potential,” “solutions for tomorrow,” and other yawners—delete them.
8. When to Skip AI (and Call a Human)
If your offer is complicated, regulated, or just plain sensitive (think legal, financial, or medical), AI can get you started—but run everything by a human expert. The same goes for anything that needs to sound deeply personal or highly technical.
Wrapping Up: Keep It Simple, Keep Improving
AI tools like Writesonic are great for breaking through writer’s block and speeding up the process. But the best website copy comes from testing, tweaking, and sounding like a real person. Don’t get bogged down chasing “perfect.” Write it, test it, and keep it moving. The leads will follow.