If you’ve ever tried to write a B2B case study, you know the drill: customer interviews, chasing down data, and staring at a blank doc, wishing for a shortcut. If you need to crank out case studies but can’t wait weeks for inspiration (or signoff), this guide’s for you. Here’s how you can use Writesonic—a popular AI writing tool—to turn raw info into readable, credible B2B case studies, without sounding like a robot or a brochure.
Let’s get to it.
Step 1: Gather Your Raw Material (Don’t Skip This)
AI is only as good as what you feed it. If you hand Writesonic a vague prompt, you’ll get back something generic enough to put your readers to sleep. Before you even log in, make sure you have:
- A clear story: Who’s the customer? What problem did they face? What did your product or service actually do for them? Has anything changed?
- Specifics: Numbers, quotes, and actual before-and-after results.
- Permission: Make sure you’re allowed to use names, quotes, and logos.
Pro tip: Write up a quick bullet list of the key facts and outcomes. Even a scrappy Google Doc will help you stay focused.
Step 2: Pick the Right Writesonic Tool
Writesonic has a bunch of templates and features, but not all are meant for case studies. For B2B case studies, the most useful are:
- Article Writer 4.0: Best for drafting longer content with structure.
- Blog Post Outline Generator: Decent for structuring your story if you’re stuck.
- Paragraph Writer: Helpful for fleshing out sections or fixing awkward transitions.
Skip the one-click “Case Study” generator (if it exists)—it tends to spit out generic fluff. You’ll get better results by guiding the tool with clear context and prompts.
Step 3: Feed Writesonic a Solid Prompt
Don’t just say, “Write a case study about Acme Corp using our product.” You’ll get filler. Instead, build your prompt like this:
- State the customer’s problem.
- Describe your solution.
- Mention what changed—real results.
- Include any quotes or data you have.
Example prompt:
Write a B2B case study about Acme Corp, a logistics company that struggled with late shipments. After using our route optimization tool, they reduced delivery times by 30%, cut overtime costs, and improved customer satisfaction scores from 3.2 to 4.5. Include a quote from their COO: “The tool paid for itself in three months.”
The more detail you give, the less you’ll have to rewrite later.
Step 4: Generate an Outline First
Even if you’re in a rush, don’t skip the outline. A good structure keeps your case study tight and readable. Use Writesonic’s Blog Post Outline tool, or just ask Article Writer to “start with an outline.” A typical B2B case study needs:
- Headline & Summary: What’s the big win?
- About the Customer: Short intro—who are they?
- The Challenge: What problem needed solving?
- The Solution: What did you actually do?
- The Results: Data, outcomes, quotes.
- Lessons Learned or Next Steps: Optional, but adds credibility.
You can always tweak the outline, but starting with this saves you from rambling.
Step 5: Draft in Chunks, Not All at Once
Don’t try to generate the whole thing in one go—AI loses focus. Instead:
- Run each section separately: Prompt Writesonic with, “Write a 3-paragraph section about [the customer’s challenge], based on…” and paste your facts.
- Watch for repetition: AI loves to restate things. Trim as needed.
- Check the tone: If it sounds too salesy or robotic, ask for a rewrite. Try prompts like, “Rewrite this to sound more matter-of-fact, less like a commercial.”
This piecemeal approach takes a few more clicks, but you’ll spend less time fixing weird or off-topic sections.
Step 6: Add Your Human Touch
AI can give you a head start, but it won’t nail the details or voice by itself. Here’s where you step in:
- Polish the intro: Make sure the headline and summary actually speak to your target audience.
- Swap in real quotes: AI quotes are fake and boring. Use actual words from your customer, or leave the section blank to fill in later.
- Plug in real data: Double-check all numbers. AI sometimes “hallucinates” stats if you don’t specify.
- Cut the fluff: Delete vague lines like “This solution revolutionized their business.” Be specific, or leave it out.
Honest take: Most AI-generated case studies are 70% usable, 30% filler. Don’t skip the editing pass.
Step 7: Format for Readability
Busy B2B readers scan, they don’t read every word. Make it easy:
- Use subheads and bullet points.
- Add callout quotes or stats.
- Keep paragraphs short—2-4 lines max.
- Highlight results in a summary box if you can.
If you’re exporting to Word or Google Docs, double-check formatting. Writesonic’s output can get wonky with spacing.
Step 8: Get Buy-In and Approvals (Faster)
If you need your customer’s signoff, send the draft early. Don’t wait for it to be “perfect.” AI drafts can speed up the review process because you’re not starting from scratch.
- Send a bullet summary with the draft: It helps busy execs spot errors fast.
- Invite edits, not just approvals: The less precious you are, the quicker they’ll give feedback.
- Be upfront if you used AI: Some folks care, most don’t—just be transparent if it comes up.
What Works, What Doesn’t (The Honest List)
What works: - Drafting first versions fast—especially for the “boring bits.” - Breaking writer’s block or structuring a messy story. - Getting you to a 70% draft in less than half the time.
What doesn’t: - Expecting AI to write a case study that sounds exactly like your brand. - Letting AI invent quotes, data, or customer names (it will, if you let it). - Trusting the tool to spot legal or compliance issues (always double-check).
What to ignore: - Any “one-click” case study tool that promises perfect copy. If it sounds too good to be true, it is. - Overly formal or “hypey” language. Your readers can smell BS.
Keep It Simple and Iterate
The best B2B case studies are clear, specific, and honest. Don’t let perfection slow you down—use AI to get a solid draft, edit with a real human’s eye, and move on to the next one. The more you do this, the faster (and better) your stories will get. Just keep it real, keep it useful, and you’ll save hours without sacrificing quality.