If you run a website—even a small one—keeping it healthy isn’t optional. Search engines are picky, and technical SEO issues can tank your rankings faster than you think. But let’s be honest: most SEO “tools” try to wow you with dashboards and data that just distract from what actually matters. This guide is for people who want to keep their site in shape without getting lost in the weeds.
Here’s how to use Woorank to spot real problems, fix what matters, and ignore the fluff.
1. Get Started: Set Up Woorank and Run Your First Audit
First, you’ll need a Woorank account. They push free trials hard, but you’ll need a paid plan for ongoing monitoring—don’t be surprised. Once you’re in:
- Enter your website URL in the dashboard.
- Hit “Review.” Woorank will crawl your site and spit out a report in a couple of minutes.
Pro tip: If you’re not seeing all your pages, check that you’re not blocking crawlers with your robots.txt or meta tags. Woorank can’t audit what it can’t reach.
2. Read the Report—But Don’t Panic
Woorank’s report is split into sections like SEO, Mobile, Usability, and Technologies. You’ll get a big “overall score,” but don’t obsess over it. What really matters are the specific issues underneath.
What to pay attention to: - Red or orange warnings: These usually signal something broken or missing. - Repeated issues: If you see the same problem on multiple pages, it’s probably hurting your site’s performance.
What to ignore: - The “score” itself. It’s marketing fluff. - Recommendations that don’t fit your site (e.g., social media integrations for a site that doesn’t use social).
3. Tackle the Big Stuff First: Technical SEO Issues That Actually Matter
Not all “errors” are equally important. Here’s what’s worth your time:
a. Indexing and Crawlability
- Check robots.txt and meta robots tags: Woorank will flag if you’re blocking pages from Google by mistake.
- XML Sitemap: Make sure you have one, and it’s up to date. Woorank will check for this.
How to fix:
If important pages are blocked, update your robots.txt or meta tags. If you’re missing a sitemap, generate one (plenty of free tools) and submit it in Google Search Console.
b. Broken Links (404 Errors)
Nothing tanks user trust (or SEO) like broken links. Woorank highlights internal and external links that go nowhere.
How to fix:
- Update or remove broken links.
- If you deleted a page, set up a 301 redirect to something relevant.
c. Duplicate Content
Woorank flags duplicate titles, descriptions, and even content. This can confuse Google and dilute your rankings.
How to fix:
- Rewrite page titles and meta descriptions to be unique.
- For content, use canonical tags if you have similar pages for a legit reason.
d. HTTPS Issues
Still not on HTTPS? Woorank will nag you, and for good reason. Browsers and Google both punish non-secure sites.
How to fix:
- Get an SSL certificate (most hosts offer free Let’s Encrypt).
- Update all internal links to use HTTPS.
e. Mobile Usability
Woorank checks mobile-friendliness, page speed, and viewport settings. If your site isn’t usable on phones, you’ll lose both traffic and rankings.
How to fix:
- Use responsive design.
- Compress images and cut down on heavy scripts.
4. Don’t Get Distracted: Issues That Usually Don’t Matter
Woorank, like most SEO tools, tries to cover everything. Some issues are low priority for most sites:
- Social media signals: Unless you’re running a blog or news site, don’t stress about Facebook Open Graph tags.
- Minor inline CSS/JS issues: Not worth fixing unless you’re obsessed with performance scores.
- “Missing” analytics tools: You know if you’re using Google Analytics or not. Don’t let Woorank convince you otherwise.
Focus on what hurts your users or keeps Google from crawling your site. Most other stuff can wait.
5. Set Up Ongoing Monitoring (and Actually Use It)
Spot-fixing is fine, but technical SEO is a moving target. New errors pop up as you add content or change your site.
- Set up weekly or monthly reports. Woorank can email you a summary.
- Track your improvements. Did your fixes actually help? Watch for drops in errors over time.
- Share reports with your team or clients. But don’t just forward them—highlight what actually matters.
Pro tip: If you work with developers or editors, use Woorank’s “task” feature to assign fixes. Keeps things moving.
6. Fixing Common Website Errors: A Quick Reference
Here are some common errors Woorank finds, and what to do about them:
| Error Type | What It Means | How to Fix | |------------------------|---------------------------------------|-----------------------------------------------------------| | Missing alt text | Images without descriptions | Add alt attributes for accessibility and SEO | | Slow page speed | Heavy images, scripts, or hosting | Compress images, use caching, upgrade hosting if needed | | Title/meta too long | Won’t display well in search results | Keep titles < 60 chars, meta descriptions < 155 chars | | No favicon | Missing browser icon | Add a 16x16 or 32x32 favicon.ico to your root directory | | No H1 tag | Each page needs a main heading | Add a single, clear H1 per page |
You don’t need to be perfect. Prioritize errors that affect visitors or search engines.
7. Honest Take: Where Woorank Helps (and Where It Doesn’t)
What Woorank does well: - Fast, easy-to-digest audits. - Clear warnings for big technical issues. - Decent historical tracking and reporting.
Where it’s weaker: - Not as deep as tools like Screaming Frog or Sitebulb for crawling huge/complex sites. - Some advice is generic or outdated (e.g., keyword meta tags—Google ignores these). - The “score” can be misleading. Don’t chase green checkmarks for their own sake.
If you manage a typical business website, Woorank is usually “good enough.” For massive sites, you might need something more advanced.
8. Keep It Simple and Iterate
Don’t chase a perfect score or get lost fixing every “yellow” warning. Focus on the stuff that hurts your visitors or keeps Google from finding your pages. Audit regularly, fix what matters, and move on. The rest is noise.
SEO isn’t a one-time project—it’s maintenance. Use tools like Woorank to spot real issues fast, fix them, and get back to running your site. That’s what actually moves the needle.