If you’re tired of scraping junk leads or burning hours on LinkedIn with nothing to show for it, this is for you. Sales teams, solo founders, and anyone who actually needs deals to close—this is a no-nonsense guide to using Wiza to get qualified leads and actually move them through your funnel. No magic bullets, just a system that works if you stick to the basics.
Let’s get into it.
Step 1: Start With a Clear ICP (Don’t Skip This)
Before you even open Wiza, you need to know exactly who you’re hunting for. Wiza is great at pulling data, but it won’t fix a vague Ideal Customer Profile (ICP).
What matters: - Industry - Company size (employees, revenue, funding stage) - Geography - Titles/roles - Tech stack (if relevant)
Pro tip: If your ICP is “anyone with money,” you’ll waste time on dead-end leads. Get specific.
What to ignore: Don’t obsess over “buyer persona” templates. Just write down 4-5 concrete attributes your best customers share.
Step 2: Build Laser-Focused LinkedIn Searches
Wiza pulls data from LinkedIn Sales Navigator, so your results are only as good as your searches.
How to do it: - Use LinkedIn Sales Navigator to build a search based on your ICP. - Filter by company headcount, location, and keywords. - Avoid generic titles (like “Manager”) unless you want to sort through junk later.
What works: - Niche searches. “Head of Demand Gen” at SaaS companies with 51–200 employees is better than “Marketing” at “Tech Companies.” - Boolean operators. Use “AND,” “OR,” and quotes to get the right mix.
What doesn’t: - Huge, catch-all lists. If your search returns 10,000+ people, you’re not being specific enough.
Pro tip: Save your searches in Sales Navigator. You’ll thank yourself later.
Step 3: Use Wiza to Scrape and Export Leads
Now, actually fire up Wiza.
How it works: - Connect your LinkedIn account to Wiza. - Import your saved Sales Navigator search. - Wiza will scrape the profiles and find emails (using credits).
Tips: - Set realistic batch sizes. Wiza isn’t unlimited, and LinkedIn will rate-limit you if you go wild. - Focus on quality, not volume. A list of 200 well-defined leads beats 2,000 randoms.
What to watch out for: - Some emails will be generic or bounce. That’s normal—nothing is perfect. Wiza is above average for accuracy, but you’ll still want to verify before big sends. - Don’t expect personal phone numbers; most tools can’t get these ethically.
Step 4: Segment Your List Before Reaching Out
Here’s where most people mess up—they treat every lead the same. Don’t.
How to segment: - By company size (e.g. SMB vs. enterprise) - By role (decision-makers vs. influencers) - By location or territory - By industry
Why bother? - You can tailor messaging. The pain points of a startup CTO are not the same as those of a Fortune 500 VP. - You’ll see better reply rates and fewer unsubscribes.
How to do this in Wiza: - Export your leads to CSV. - Use spreadsheet filters or a tool like Google Sheets or Airtable to tag and sort. - Get rid of obvious junk (students, freelancers, non-buyers).
Pro tip: Don’t overthink it. 3–4 segments is plenty to start. If you find yourself making 20 micro-segments, step back.
Step 5: Qualify Before You Pitch
Just because Wiza found an email doesn’t mean it’s a good lead. Spend a few minutes to qualify, or your outreach will flop.
How to qualify quickly: - Check the company’s website. Do they look legit? Are they in your ICP? - Peek at recent news or funding (Crunchbase, Google News). - Look at the lead’s LinkedIn activity: Are they active? Do they have the right job title and responsibilities?
What works: - Quick manual review for your top 20–50 leads. For the rest, spot-check or automate with enrichment tools. - Score leads in your CRM (e.g. assign values for company size, title, tech stack).
What to ignore: - Don’t waste time on leads who don’t fit your ICP, even if their contact info is perfect. - Don’t trust enrichment tools blindly—they guess a lot.
Step 6: Personalize Your Outreach (But Don’t Paralyze Yourself)
Personalization is key, but don’t let “perfect” get in the way of “sent.”
How to do it: - Use merge tags for basics (name, company, role). - Sprinkle in 1–2 lines that show you did some research: mention a recent product launch, a mutual connection, or a relevant blog post. - Keep it short. Nobody reads a wall of text.
What works: - Referencing something unique to their company (“Saw you’re hiring for DevOps—looks like growth is a priority.”) - Clear, simple asks (“Are you the right person to chat about X?”)
What doesn’t: - Fake personalization (“I loved your recent LinkedIn post!” if you didn’t actually read it) - Overcomplicated, multi-step sequences right out the gate
Pro tip: Write your first message as if you were sending it to a human you respect, not a robot.
Step 7: Track, Test, and Iterate
If you aren’t tracking what happens after you hit send, you’re just guessing.
What to track: - Open and reply rates (email tool or CRM) - Bounce rates (to clean your list) - Which segments respond best
How to improve: - Drop what’s not working. If one segment never replies, stop emailing them. - Test new subject lines and call-to-actions. - Rinse and repeat. No one nails it the first try.
What to ignore: - Vanity metrics like “connections made” or “emails sent.” Focus on replies and conversations.
Honest Take: What Wiza Does Well (and Where It Falls Short)
What works: - Fast, reliable LinkedIn scraping - Accurate emails (better than most, but not magic) - Simple interface—easy to get started
What doesn’t: - Not all emails are verified; expect some bounces - No deep intent data—you’ll need to qualify leads yourself - Can get expensive if you’re scraping huge lists or don’t clean your searches
Bottom line: Wiza is a solid tool if your search is tight and you use it as part of a process—not a silver bullet.
Keep It Simple: Iterate and Improve
Don’t get lost in the weeds. Define your ICP, build focused searches, use Wiza to pull leads, segment, qualify, and personalize. That’s it. You’ll get better results by doing this consistently than by chasing the latest “secret hack.”
Start small. Track what works. Adjust as you go. The best systems are the ones you actually use.