If you’re in B2B sales or marketing, you know the drill: lots of traffic hits your website, but most folks never fill out a form or pick up the phone. Still, they’re poking around for a reason. What if you could see who’s checking you out—without having to beg them to drop their email? That’s where Visualvisitor comes in.
This guide is for sales teams, marketers, and founders who want to squeeze more real leads from their website traffic, without getting lost in a maze of dashboards or chasing every tire-kicker. I’ll walk you through setting up Visualvisitor, what it can actually do (and what it can’t), and how to use it in a way that’s actually useful.
What is Visualvisitor? (And Why Bother?)
Visualvisitor is a tool that tries to unmask your anonymous website visitors—usually by matching their company’s IP address or using email fingerprinting—to tell you which businesses are checking out your site. The big idea: if you know which companies are looking, you can go after them before they ever reach out.
But let’s be real—this tech has limits. You usually won’t get individual names or personal emails unless someone’s filled out a form or clicked an email you sent. What you do get is a list of companies that visited, what pages they hit, and sometimes a guess at which employee it might have been.
Is it magic? Nope. But when used right, it’s a solid way to find warm accounts and stop your sales team from cold-calling in the dark.
Step 1: Set Up Visualvisitor on Your Site
You can’t start seeing visitors until you’ve got the tracking in place. Here’s the quick and dirty:
- Sign up for an account. Pick a plan that matches your site’s traffic and your budget. Don’t get upsold on fancy add-ons until you see if the basics work for you.
- Install the tracking code. You’ll get a snippet of JavaScript—copy it and paste it into your site’s
<head>section, or use a plugin if you’re on WordPress. If you’re using Google Tag Manager, just add it as a custom HTML tag. - Wait for data. It usually takes a few hours to start seeing results. If nothing’s coming in after a day, double-check your setup or reach out to support.
Pro tip: If you’re a SaaS or B2B company with a lot of remote visitors, some traffic might look like it’s coming from random ISPs or home offices. Don’t panic—more on that below.
Step 2: Understand What Data You’re Actually Getting
Before you start chasing down every visitor, take a step back. Here’s what Visualvisitor typically shows you:
- Company name: Based on IP matching; works best for mid-to-large companies browsing from their office networks.
- Location: Usually city and state—can help narrow things down.
- Pages viewed and visit duration: See what they’re interested in.
- Possible contacts: Sometimes Visualvisitor guesses at likely employees, but this info is often pulled from public databases, not from actual site visits.
What you won’t get: - Personal emails (unless someone’s identified themselves) - Names of visitors in most cases - 100% accurate company matches (VPNs, remote workers, and mobile devices can muddy the waters)
Don’t fall for the hype: If a tool claims it can identify every visitor by name—run. The tech just isn’t there (yet), and privacy laws are getting stricter by the month.
Step 3: Filter Out The Noise
Visualvisitor will pick up a ton of visits—from ISPs, random bots, your own employees, and people who’ll never buy from you. Don’t waste time chasing junk.
How to filter:
- Exclude your own IPs: Add your office and remote team IPs to the exclusion list.
- Ignore ISPs: Most consumer visits show up as Comcast, Verizon, etc. Focus on real company names.
- Set up alerts: Only get notified when companies in your target industries or geographies visit.
Pro tip: Start by watching for companies that match your “ideal customer profile” (company size, industry, location). Everything else is just noise.
Step 4: Prioritize Leads—Don’t Just Dump Them on Sales
Dumping a daily list of “possible companies” on your sales team is a surefire way to get ignored. Instead, create a simple process:
- Qualify: Only flag companies that fit your sweet spot (e.g., 50+ employees, right industry, right geo).
- Score their interest: Did they look at pricing? Careers? Technical docs? The more engaged, the hotter the lead.
- Assign owners: Send only the best-fit, most engaged accounts to sales reps. The rest can go to marketing for nurturing.
What works: Combining Visualvisitor data with your CRM or marketing automation tools. Even a simple spreadsheet with columns for “company, pages viewed, last visit, sales owner” works wonders.
What doesn’t: Expecting Visualvisitor to magically hand you sales-ready contacts. It’s a tool, not a silver bullet.
Step 5: Act—But Don’t Be Creepy
Now you know who’s lurking on your site. Here’s how to use that info without coming across as a stalker:
- Do your homework: Before reaching out, research the company. What might they want? Who’s the likely decision-maker?
- Personalize your outreach: Instead of “Hey, I saw you on our site,” try “We work with companies like [X] on [problem you solve]. Let me know if you’re exploring solutions.”
- Multi-channel approach: LinkedIn, email, phone—pick the channel that makes sense. Don’t just blast cold emails.
- Nurture, don’t nag: If they’re not ready, add them to a nurture campaign. Stay on their radar without being annoying.
Caution: If you try to “out” visitors (“I saw you were on our pricing page at 2:07 PM!”), you’ll spook more people than you’ll convert.
Step 6: Measure What Matters (and Ignore Vanity Metrics)
It’s easy to get obsessed with dashboard numbers—how many visitors! How many companies!—but most of that is just noise.
Focus on these metrics: - Number of truly qualified accounts identified - Meetings or conversations started as a result - Deals or pipeline created from this data
Ignore: - Total visitor counts (mostly useless) - Time-on-site (interesting, but not always actionable) - Company guesses that don’t match your targets
If you’re not seeing real leads or sales within a month, tweak your filters or consider if the tool’s right for your audience.
Step 7: Integrate With Your Other Tools—But Keep It Simple
Visualvisitor can plug into a bunch of CRMs and email tools, but don’t overcomplicate things on day one. Start small:
- Manual exports: Just export a CSV of qualified accounts and import into your CRM.
- Email alerts: Set up daily or weekly digests for your sales team.
- Automations: If you’re comfortable, set up automatic lead creation for high-value visits.
Don’t: Automate everything from the start. Garbage in, garbage out. Make sure your data’s clean and your process makes sense.
What to Ignore (And What to Watch Out For)
- Don’t expect miracles: You’ll get some good leads, but it’s not a replacement for other prospecting or inbound strategies.
- Don’t chase every visitor: Focus only on the accounts that fit your target.
- Keep an eye on privacy: While Visualvisitor is legal to use, be smart about how you use the info. Don’t get your domain blacklisted for spammy outreach.
Wrap-Up: Keep It Simple, Iterate Fast
Visualvisitor is a practical tool for B2B teams who want to get more from their website traffic, but it’s not magic. Set it up, filter ruthlessly, focus on your best-fit accounts, and use what you learn to start real conversations—not just send more spam.
Start small. Test what works for your team, and don’t be afraid to ditch what doesn’t. There’s no secret sauce—just a bit more visibility, and a lot less guessing.