If you’re in B2B sales or marketing, you know the pain: lots of companies hit your website, poke around, and leave without a trace. You see anonymous traffic in Google Analytics, but no names, no emails—nothing to help your team follow up. That’s where tools like Visitorinsites come in. The pitch: show you which companies visit your site, so you can turn unknown clicks into real sales conversations.
This guide cuts through the hype. I’ll walk you through how to actually use Visitorinsites, what to expect, and how to avoid common traps. If you want to fill your pipeline with companies who are already checking you out, but don’t want to waste time chasing ghosts, keep reading.
What Visitorinsites Actually Does
Let’s get something straight: Visitorinsites isn’t magic. It can’t show you Bob Smith’s Gmail address or the CEO’s phone number when someone hits your homepage. What it does—pretty well—is use IP address matching and third-party data to guess which company is visiting your site.
Here’s what it can tell you: - The company name (when available) - Industry and company size - Location (sometimes just city or region) - Pages viewed and visit duration
Here’s what it can’t do: - Identify individual visitors by name or email (unless they fill out a form) - Track personal devices or home users with accuracy (good luck identifying someone working from Starbucks)
If you’re selling B2B, that’s usually enough to start a conversation—assuming you don’t spam every company that lands on your site.
Step 1: Set Up Visitorinsites Tracking
1. Sign up and get your script. - Start with a trial or demo if you’re not ready to pay. Most tools like this have a free period. - After signup, you’ll get a tracking script (JavaScript snippet). This is what grabs visitor data.
2. Install the script on your website.
- Add the script to the <head> or before the </body> tag of your site. If you use WordPress, there’s probably a plugin or a place in your theme to paste scripts.
- Double-check it’s on all the pages you care about tracking.
Pro tip: If you’re not technical, send the script to your web person with a clear note: “Please add this to every page so we can see which companies visit our site.”
3. Wait for data. - It usually takes a few hours (sometimes a day) for enough traffic to show anything useful. Don’t expect instant results if your site’s new or low-traffic.
Step 2: Review and Interpret Your Visitor Data
Once Visitorinsites starts collecting data, it’ll show you a dashboard with companies that have visited your site. Here’s how to use it without getting overwhelmed:
Look for real companies, not junk traffic. - Some visitors will show up as “Unknown” or “ISP.” Ignore those. Consumer ISPs and VPNs are just noise. - Focus on company names you recognize or that fit your target market.
Filter by engagement. - Sort by page views or time on site. A company that spent 10 seconds on your homepage might not be worth chasing. - Look for companies that visited high-value pages—like pricing, demo requests, or case studies.
Don’t get hung up on 100% accuracy. - IP matching isn’t perfect. Sometimes you’ll see outdated company names or weird locations. That’s just the nature of how the internet works.
Step 3: Qualify and Prioritize Leads
All company visits aren’t created equal. Here’s how to separate the “maybe” from the “must-follow-up”:
Set up filters or alerts. - Most tools let you set rules: “Notify me if a company with over 100 employees visits the pricing page.” - This keeps your sales team from falling down rabbit holes.
Cross-check with LinkedIn. - See a company you don’t recognize? Check them out on LinkedIn for size, industry, and key contacts. - If the company fits your target customer profile, look up who works in relevant roles (sales, IT, whatever matters to you).
Don’t pounce immediately. - If a company has visited once for 30 seconds, that’s not a “hot lead.” But if they come back several times or check out pricing, that’s worth a closer look.
Step 4: Take Action—Without Being Creepy
Now comes the delicate part: reaching out. Here’s how to do it right.
Make it relevant. - If you contact someone, reference your value, not “Hey, I saw you were on our website.” - Example: “We help companies like [Their Company] reduce onboarding time. If that’s a challenge for you, happy to share some ideas.”
Use intent signals, not just lists. - If a company looked at your product comparison, that’s a good opener. - If they just hit your blog’s homepage, probably not.
Don’t mass spam. - Tempting as it is to export everyone and blast them, don’t. You’ll burn your reputation and get ignored. - Focus on a short list of companies that show real interest.
Pro tip: Combine Visitorinsites data with your CRM. If a target account visits your site, flag it for outreach or add a note for your sales team.
Step 5: Measure, Tune, and Repeat
This isn’t a “set it and forget it” tool. You’ll need to keep refining how you use Visitorinsites.
Track what works. - Which companies turn into real leads? Which never reply? - Adjust your filters and outreach based on actual results—not just gut feeling.
Share feedback with marketing. - If you see a surge of visits from the wrong industries, maybe your campaigns are attracting the wrong crowd. - Use the data to tweak your content, ads, or targeting.
Be realistic about scale. - If your site gets 100 visitors a month, don’t expect a flood of hot leads. - Tools like this are best for companies with steady B2B traffic and a defined target list.
What to Ignore (or Not Pay For)
- Visitor scoring gimmicks: Some platforms will “score” visitors with fancy algorithms. Don’t overthink it—look at real engagement.
- Promises of individual names and emails: Unless someone fills out a form, this is wishful thinking, not reality.
- Integrations you don’t need: CRMs, Slack, email alerts… only hook up what your team will actually use. Extra bells and whistles don’t close deals.
The Bottom Line
Identifying anonymous website visitors with Visitorinsites can give your sales team a real edge—if you focus on quality over quantity. Use the data to spot which companies are interested, but don’t expect it to do your job for you. Keep your process simple: set up tracking, review the data, qualify leads, and reach out thoughtfully. Iterate as you go. The best results come from small tweaks and real conversations, not chasing every anonymous click.
You don’t need to be a data scientist, and you definitely don’t need another over-hyped dashboard. Just use what’s useful, ignore the noise, and keep improving.