If you’re running more than one website—maybe a few brands, a couple of side projects, or a main site and a blog—you’ve probably wondered if you can track all your leads in one place. Visitor identification tools like Visitor Queue promise to show you who’s coming to your sites, but the setup can get confusing when you’re juggling multiple domains.
This guide cuts through the noise and spells out exactly how to use Visitor Queue’s tracking code on more than one website. Whether you want to compare site performance, keep client data separate, or just avoid a tracking mess, you’ll find straightforward steps (and honest warnings) below.
1. Understand How Visitor Queue Handles Multiple Websites
Before you start copying code, let’s get clear about how Visitor Queue organizes data:
- Each “Company” in Visitor Queue = One Website
Visitor Queue uses a “Company” structure. Every Company in your account gets its own tracking code, dashboard, and lead lists. - Mixing Multiple Sites Under One Company?
Don’t do it. If you use one tracking code for several sites, your data gets mashed together. You won’t know which leads came from where. Clean separation is the way to go. - Is There a Master View?
Not really. Visitor Queue’s dashboards don’t show a combined report across Companies. You’ll need to check each one separately.
Bottom line: For every site you want to track, create a new Company in Visitor Queue and use its unique tracking code.
2. Step-by-Step: Add a New Website to Visitor Queue
Here’s how to get tracking set up for each website, using Visitor Queue’s intended workflow:
Step 1: Log in and Add a New Company
- Log in to your Visitor Queue account.
- Look for a button or link labeled “Add Company,” “Add Website,” or something similar (the wording sometimes changes, but it’s usually in the sidebar or top menu).
- Enter your new website’s name and domain.
Pro tip:
Use clear, distinct names—especially if you manage sites for clients. “Company A – Main Site” and “Company A – Blog” beats “Company A 1” and “Company A 2.”
Step 2: Get the Tracking Code for That Company
- After adding the new Company, Visitor Queue will prompt you to install a tracking code.
- Copy the JavaScript snippet provided. It’s unique to that website/Company.
- Don’t reuse tracking codes between sites. Each one is tied to just one Company in your dashboard.
Step 3: Install the Tracking Code on the Website
- If you use a website builder:
Look for “Header,” “Scripts,” or “Tracking” settings in your CMS (WordPress, Wix, Shopify, etc.) and paste the code just before the closing</head>tag. - If you manage your own code:
Paste the tracking code into your site's template, just before</head>. - Double-check:
Make sure you’re putting the right code on the right site. Mixing them up is the #1 mistake.
What not to do:
Don’t try to load multiple tracking codes on the same page. Visitor Queue doesn’t support this and it can break tracking entirely.
Step 4: Verify Installation
- Visit your website in a private/incognito window.
- Check the Visitor Queue dashboard for your new Company after a few minutes—your visit should show up.
- If you don’t see any activity, check:
- That the code is in the right place (
<head>) - There are no typos or missing parts
- You aren’t blocking scripts with browser extensions
3. What If You Use Subdomains or Microsites?
Not all setups are straightforward. Here’s how to think about trickier cases:
- Subdomains (e.g., blog.example.com):
If you want traffic tracked separately, create a separate Company and tracking code for the subdomain. If you want everything rolled up under one dashboard, use the same code as your main domain—but accept you’ll lose the ability to filter by subdomain. - Microsites or Landing Pages:
Treat each as its own Company if you need separate lead lists or reporting. - Same Code Across Multiple Domains?
Resist the urge. This muddies your data and makes troubleshooting a nightmare.
Honest take:
Visitor Queue isn’t built for super-granular, cross-domain analytics. If you want to see how a single person moves across ten brands you own, this isn’t the right tool. But for most normal use cases—keeping data separate for each site or client—it works just fine.
4. Managing Multiple Websites in Visitor Queue
Once you’ve set up a new Company for each website and installed its tracking code, here’s how to keep things organized:
- Switching Dashboards:
Use the Company selector in your Visitor Queue account to switch between websites. There’s no master dashboard, so you’ll need to check each one individually. - Notifications:
Set up alerts for each Company. That way, you only get notified about leads from the sites you care about. - User Access:
If you have a team or clients, invite them to the right Companies only. Avoid giving blanket access—they’ll see data from every site they’re added to.
What works:
- Clean separation of data
- Easy to onboard clients or teammates one site at a time
What doesn’t:
- No easy way to get a combined report across all your websites
- No fancy filtering for cross-site visitor journeys
5. Common Mistakes (And How to Dodge Them)
Here are the errors people run into the most when using Visitor Queue with multiple sites:
- Reusing the same tracking code on different domains
Results in mixed-up data. Always use the unique code for each Company. - Forgetting which code goes where
Label your codes and Companies clearly. Sloppy naming is the root of a lot of confusion. - Expecting advanced multi-site rollup
Visitor Queue isn’t a full-blown analytics suite. It’s about seeing who visited, not tracking detailed cross-domain paths. - Putting the code in the wrong place
Anything but the<head>can lead to missed visits or slow performance.
Ignore:
- Any hacky solution you see online that involves modifying the tracking code to “force” multi-site tracking. It’ll break sooner or later, and support won’t help you fix it.
6. Alternatives (If Visitor Queue Isn’t Enough)
If you really need one dashboard for all your sites or want to track visitors across domains, Visitor Queue might not cut it. You could look at:
- Google Analytics (for broad site metrics, not company-level lead info)
- HubSpot, Leadfeeder, or Albacross
Some have better support for multi-site rollup, but usually at a higher price and more complexity.
Pro tip:
Don’t overcomplicate your stack. If you just want to know which companies are visiting which site, Visitor Queue is fine. If you want deep, cross-domain insights, look elsewhere.
7. Quick Reference: The Right Way to Use Visitor Queue Across Multiple Websites
- One website = One Company = One unique tracking code
- Never mix codes across domains
- Keep your Companies (and their names) organized
- Don’t expect a master dashboard—visit each Company to see its leads
Keep It Simple and Iterate
Setting up Visitor Queue tracking across multiple websites isn’t rocket science, but it’s easy to make a mess if you rush. Stick to one tracking code per site, keep your dashboard tidy, and don’t chase features the tool doesn’t offer. If your needs change, you can always adjust your setup—or pick a more advanced tool down the road.
Start simple. See what works. Adjust as you go. That’s the real trick to getting useful insights, no matter what tools you use.