If you’ve ever stared at a pile of leads and wondered, “Which of these people actually want to buy?”—yeah, you’re not alone. Most sales tools dump everyone into the same bucket, making it tough to tell the tire-kickers from the real buyers. This guide is for sales folks, founders, or anyone tired of wasting hours chasing leads that never pan out.
Here’s how to use Vinna to cut through the noise, spot high intent leads, and focus your time where it actually matters.
Step 1: Get Your Data Into Vinna (and Clean It Up)
Before Vinna can help, you need to feed it good info. Garbage in, garbage out.
Import your leads:
Start by syncing your CRM, uploading a CSV, or hooking up whatever system you use. Vinna supports the usual suspects—Salesforce, Hubspot, Outreach, and even plain spreadsheets.
What matters: - Contact info: Name, email, phone, company. - Activity history: Emails opened, links clicked, calls made, meetings booked. - Deal status: Is this a new lead, or have they been in your pipeline for months?
Skip the fluff:
Don’t bother importing every field under the sun. Vinna works best with a tight set of data: the stuff that actually signals buyer intent. If you’re not sure what matters, start simple—add more later.
Pro tip:
Before importing, quickly scan your spreadsheet or CRM for obvious junk—duplicates, “asdf@asdf.com,” or leads who unsubscribed months ago. Vinna can help clean things up, but it’s better to handle the worst offenders first.
Step 2: Understand What “High Intent” Actually Means for You
Not all high intent signals are created equal. Vinna uses its own scoring, but you’ll get better results if you know what signals matter for your business.
Some signs of high intent: - Repeated website visits (especially pricing or demo pages) - Replies to your emails (not just opens) - Booking a meeting without being chased - Downloading a buyer’s guide, not just a generic ebook - Mentioning budget/timeline in conversation
Ignore the noise:
Vanity metrics like social media follows or generic webinar signups aren’t real buying signals. Don’t let them distract you.
Customize Vinna’s scoring:
If you know certain actions are strong intent (like requesting a quote), go into Vinna’s settings and bump up their weight. Likewise, dial down signals that don’t mean much for you.
Step 3: Set Up Vinna’s Lead Scoring (Don’t Just Accept Defaults)
Vinna tries to score leads out of the box, but no algorithm nails it for every team. Spend 20 minutes tweaking things:
- Adjust the scoring weights: Move sliders or edit rules for what counts as “intent.”
- Set negative signals: Penalize leads who unsubscribe, never reply, or bounce emails.
- Create custom signals: If you have a unique buying signal—for example, signing up with a corporate email vs. Gmail—add it.
What works:
Explicit actions (booked meetings, price requests) are gold. Implicit signals (lots of website visits, long email reads) are helpful, but take with a grain of salt.
What doesn’t:
Don’t trust generic “lead score” numbers unless you know what’s behind them. Dig into the details—if you don’t, you’ll chase the wrong people.
Step 4: Build Your Prioritization Workflow
Now that Vinna’s scoring is dialed in, it’s time to put it to work.
a. Create Views or Lists
Set up custom views for: - Hot leads: Score above a certain threshold, recent activity. - Warm leads: Engaged, but not quite there. - Stale leads: Haven’t interacted in weeks—maybe time for a breakup email.
b. Push to Your Tools
Vinna can sync high intent leads back to your CRM, trigger Slack alerts, or drop tasks into your todo list. Don’t drown in notifications—set up just enough to keep you moving.
c. Focus on Action
Don’t just stare at the hot list. Every morning, start with the highest intent leads: - Call or email them first. - Personalize your outreach—reference the actual signals (“I saw you checked out our pricing page…”). - If you get no reply, set a clear next step (reminder, breakup email, etc.).
Pro tip:
Block off 30 minutes each day for “high intent only” follow-up. Don’t get dragged into endless admin or cold outreach until you’ve handled these.
Step 5: Keep It Simple and Adjust As You Go
Even the best lead scoring isn’t perfect. Every month or so, review:
- Which leads marked “high intent” actually converted?
- Are you missing good leads, or wasting time on false positives?
- Are there new signals you should add (e.g., a new product page, different CTA)?
Tweak your scoring rules as you learn. Don’t get precious—if something’s not working, change it. Vinna’s flexible, but only if you actually use the controls.
What to Ignore (and What Not to Overthink)
- Don’t chase every feature: Vinna has a bunch of automation bells and whistles. Start simple—scoring, prioritization, and basic workflows. Add more later if you need them.
- Don’t let the algorithm replace your judgment: Vinna’s a tool, not a crystal ball. Use it to narrow your focus, not to make decisions for you.
- Don’t obsess over 1-point score differences: Look for clear patterns. If you’re splitting hairs, the lead probably isn’t that hot anyway.
Wrapping Up: Keep It Simple, Iterate, and Trust Your Gut
Prioritizing high intent leads isn’t magic. Tools like Vinna help, but only if you keep your process simple and actually act on what you see. Start with clean data, define what intent really means for you, and tweak as you go.
It’s easy to get lost in lead scoring dashboards and automation. Don’t. Use Vinna to cut the noise, focus on the buyers ready to move, and keep refining your workflow until it actually works for you—not the other way around.