Launching a product or campaign is hard enough. Tracking whether your go to market (GTM) plan is actually working? That’s a whole other headache—and most analytics tools just pile on more noise. If you’re here, you want real answers, not a hundred vanity metrics. This guide is for marketers, founders, and anyone who needs to know what’s moving the needle, using Ubique Live.
Let’s cut through the fluff and get your campaigns measured (and improved) in a way that actually helps you make decisions.
Step 1: Get Clear on What You Actually Want to Track
Before you even open Ubique Live, let’s get brutally honest: most campaigns are buried under mountains of metrics nobody cares about. If you try to track everything, you’ll end up understanding nothing.
Start with these questions: - What’s the real goal of this campaign? (Not “engagement,” but actual leads, signups, revenue, etc.) - What are your “must know” numbers? (E.g. How many people signed up? Where did they come from?) - Who needs to see these results, and how often?
Pro tip: If a metric won’t change what you do next, don’t bother tracking it.
Step 2: Set Up Ubique Live for Your Campaign
You’ve got your goals. Now, set up Ubique Live so it’s actually useful.
1. Install the Tracking
- Web: Add the Ubique Live code snippet to your site. It’s usually just copy-paste into the
<head>tag. If you’re using something like WordPress, there’s probably a plugin. - Mobile/App: Use their SDK for iOS/Android. Don’t skip this if your campaign crosses web and app.
- UTM Parameters: Tag every campaign link (emails, ads, social posts) with UTM parameters. Ubique Live will pick these up, so you’ll know which campaign drove what.
Watch out for:
- Ad blockers or privacy tools can mess with tracking. No tool is perfect—expect some gaps.
- Overlapping tags or duplicate tracking code can double-count. Keep it clean.
2. Define Your Conversions
This is where most people get lazy. Don’t.
- Set up custom events for the real actions you want—demo requests, purchases, downloads, whatever matters.
- Don’t settle for default “page views” and call it a day. Those are almost always useless as a measure of campaign value.
- Make sure your events are named clearly and consistently. You’ll thank yourself later.
3. Organize Your Campaigns
Group your campaigns in Ubique Live using their “Projects” or “Segments” features (names might differ). Keep each GTM effort separate so you’re not mixing up data from different launches.
Step 3: Build Dashboards That Don’t Suck
You don’t need a dashboard full of spinning pie charts. You need a snapshot of what’s working.
What to include: - Traffic sources: Where are people actually coming from? (Not just “direct.”) - Key conversions: Stick to 1–3 numbers that matter. Example: “Webinar signups from LinkedIn ads.” - Drop-off points: Where are people bailing? If everyone lands but nobody signs up, that’s a red flag. - Cost per action: If you can connect spend (from ad platforms) to conversions, do it. Otherwise, at least track conversion rates.
What to skip: - Time on site. It’s mostly noise unless you run a content-heavy business. - “Likes,” “shares,” and other “engagement” metrics—unless your goal is literally social growth.
How to set it up in Ubique Live: - Use their dashboard builder to add only those widgets you’ll actually look at. - Set alerts for when a key metric spikes or drops. Don’t rely on remembering to check.
Step 4: Analyze—But Don’t Overthink
A big mistake: People stare at dashboards, hoping for answers. Instead, ask simple questions:
- Which channel is driving real results? (Not just traffic.)
- Did the campaign move the metric you care about?
- Are there weird spikes or dips? (Check for broken links, bot traffic, or promo timing.)
Red flags to watch for: - A lot of traffic, zero conversions = campaign message mismatch or broken funnel. - Different channels with wildly different conversion rates = maybe your targeting is off, or one audience just isn’t interested. - Data that looks “too good to be true” often is. Double-check your tracking setup.
Step 5: Report to Your Team (Without the BS)
No one wants a 20-slide deck full of vanity metrics. Give your team what they need to know—fast.
Here’s a template that works: - Goal: What were we trying to do? - Results: Did we hit it? By how much? - Best channel: Where did we win? - Biggest surprise: Anything that didn’t go as expected? - Next steps: What will we change or double down on?
Export your dashboard or grab screenshots from Ubique Live. Skip the fancy formatting.
Step 6: Iterate Based on Real Data
The best campaigns are a series of tweaks, not a one-off masterpiece.
- Kill what’s not working—fast. Don’t “give it time” if the numbers are flatlining.
- Double down on channels, messages, or offers that are converting.
- Test something new each round: messaging, creative, timing, or audience.
- Archive campaigns when they’re done. Don’t clog your tool with old junk.
Pro tip: Keep a “campaign diary” in plain English—what you tried, what worked, what failed. It helps you avoid repeating mistakes.
What Ubique Live Does Well (and Where It Falls Short)
The good: - Fast setup, especially for tracking web and basic events. - UTM tracking is solid if you tag links properly. - Flexible dashboards—no need to beg engineering for reports.
The not-so-great: - Attribution modeling is basic. If you need multi-touch, look elsewhere. - Real-time data can lag a bit, especially with high-traffic sites. - The UI gets cluttered if you don’t keep things tidy. Archive old stuff.
Ignore the sales pitch about “AI-powered insights”—it’s mostly surface-level. Human judgment still beats auto-generated suggestions.
Final Thoughts: Keep It Simple, Ship, and Iterate
You don’t need to overcomplicate analytics. Start with real goals, set up clean tracking, and focus on what moves the dial. Ubique Live is useful if you use it intentionally—and skip the dashboard bloat.
Don’t chase every metric. Ship, measure, learn, repeat. That’s what actually gets results.