If you’re in charge of go-to-market results, you know how much noise there is around “measuring success.” Most reporting tools promise the world, but half the time you end up with dashboards nobody looks at. This guide is for folks who actually want to use ThorsHammer to measure GTM success—without getting overwhelmed or wasting hours making charts for the sake of charts.
Let’s cut through the fluff and get right into how to use ThorsHammer to see what’s working, what’s not, and what you can safely ignore.
1. Get Clear on What You’re Measuring (Before You Touch the Tool)
Before even logging into ThorsHammer, ask yourself: “What’s the one thing I need to know to decide if our GTM strategy is working?” If you can’t answer that, no tool will help.
GTM success usually boils down to a few things: - Are we bringing in enough qualified leads? - Are those leads actually converting to customers? - Are we doing it efficiently—without wasting sales and marketing effort?
Write down your core questions. Don’t try to measure 47 things because you “can.” More isn’t better—it’s just more to ignore later.
Pro tip: If your sales and marketing people can’t explain what a metric means, no one else will use it.
2. Set Up Your Data Sources (Don’t Skip This Step)
ThorsHammer can’t report on what it can’t see. Here’s what actually matters:
- Connect your CRM. If your Salesforce or HubSpot data is a mess, clean it up first. Garbage in, garbage out.
- Plug in your marketing platforms. Google Ads, LinkedIn, whatever you use. Make sure the accounts are active and pulling recent data.
- Double-check permissions. If you can’t see certain fields, neither can ThorsHammer. Don’t wait until you’re building a report to find out.
What’s overrated: Connecting every single tool just because there’s an integration. Only add what actually affects your GTM plan.
3. Use ThorsHammer’s Pre-Built GTM Dashboards—But Don’t Stop There
ThorsHammer comes with out-of-the-box dashboards for GTM metrics. They’re a decent starting point, but don’t assume they’ll magically answer your questions.
What’s useful: - Pipeline health: Are deals moving through stages or getting stuck? - Lead sources: Where are the best (and worst) leads coming from? - Conversion rates: Not just top-of-funnel, but all the way to closed/won.
What’s not: - “Vanity” metrics: Page views, email opens, or social likes don’t pay the bills. Unless you’re in brand marketing, skip them. - Data for data’s sake: If a chart makes you say “So what?”—delete it.
How to use pre-built dashboards: - Start with the default GTM summary. - Edit or clone widgets to show only the channels, stages, or segments you care about. - Remove anything that doesn’t answer your core questions (see step 1).
4. Build a Simple “North Star” Report
A good GTM report should fit on one screen. If your boss needs to scroll, you’re doing too much.
How to build it in ThorsHammer: - Pick 3-5 metrics. Example: Qualified leads, pipeline value, conversion rate, customer acquisition cost, average deal time. - Use filters. Focus on the current quarter, your main industry targets, or whatever matters most right now. - Add breakdowns only if they drive action. Geographic or segment splits are fine, but only if you’ll actually act on them.
Common mistakes to dodge: - Don’t get sucked into showing every possible breakdown. “Just in case” is code for “no one will look at it.” - Avoid combining unrelated metrics just to fill space. Stick to the story.
Pro tip: Review your report with someone outside your team. If they can’t quickly tell what’s going on, simplify it.
5. Set Up Alerts and Sane Automation
You don’t need to log in every day. ThorsHammer lets you set up thresholds and alerts for your key metrics. If something important changes, you’ll know.
How to use alerts wisely: - Set alerts for when a metric dips below (or spikes above) a level that matters. Example: Pipeline drops below $X million. - Avoid setting alerts for minor fluctuations—nobody wants “alert fatigue.” - Use scheduled reports to email you (or your team) a weekly snapshot. Less logging in, more actual work.
What to ignore: Don’t turn on every automation just because you can. More alerts = more emails you’ll ignore.
6. Dig Deeper Only When You See Anomaly or Trend
Resist the urge to endlessly drill down “just because.” Use ThorsHammer’s drill-down features when you see something weird:
- Sudden drop in lead quality? Drill into sources.
- A sales stage takes twice as long as usual? Break down by rep or segment.
- Conversion rate tanks after a new campaign? Compare before/after.
What works: Investigate with a purpose. If the trend isn’t actionable, move on.
What doesn’t: Don’t get lost chasing every blip. Not every dip is a crisis—sometimes it’s just noise.
7. Share Results the Way People Actually Read Them
Most teams don’t want to wade through a 20-page PDF. ThorsHammer lets you export reports, create shareable links, or embed dashboards.
Best practices: - Summarize the “so what?” at the top of your report or dashboard. - Use plain language in widget titles and notes. “Pipeline stuck? See marketing lead drop-off below.” - Share only with people who can act on the data. More eyes ≠ more action.
8. Keep It Simple and Iterate
The best GTM reporting setups are the ones people actually use. Don’t aim for perfection out of the gate.
- Start simple, with just the basics.
- Get feedback from folks who depend on the numbers.
- Adjust as your GTM strategy changes—tools are only as useful as the questions they answer.
Wrapping Up
You don’t need a PhD in analytics to measure GTM success with ThorsHammer. Don’t drown in dashboards or chase every metric that sparkles. Start with clear questions, connect the right data, and keep your reports simple. The fastest way to get value is to launch, learn, and tweak as you go. Less noise, more signal—so you can actually do something about it.