If you manage a sales team, you already know the drill: hours of call recordings, scattered notes, and vague advice that goes nowhere. You want your reps to improve, but you’re busy, and honestly, most “call coaching platforms” are either too much tech or not enough help. This guide is for managers, enablement folks, and team leads who want honest, practical ways to give real feedback—without turning into a spreadsheet zombie.
Let’s break down how to use Sybill to actually coach your team with call feedback that moves the needle. No fluff, just the steps (and a few real warnings) you need to know.
1. Get Set Up—But Don’t Overcomplicate It
First things first: Sybill is a tool that listens to your sales calls, gives you summaries, and flags moments it thinks matter. It plugs into Zoom, Google Meet, or whatever you’re using. Setup is usually as simple as connecting your calendar and letting Sybill access your calls.
What works: - Most teams can get running in under an hour. - You can choose which calls get recorded and analyzed—no need to record everything. - Privacy settings are there; use them, especially if you have clients who get twitchy about recording.
What to skip: - Don’t try to roll it out to the whole team on day one. Start small—think a pilot group of 2–3 reps. - Avoid the urge to tag every call topic under the sun. Focus on the 2–3 things you actually want to track (like “discovery questions” or “pricing pushback”).
Pro tip:
Spend 10 minutes setting up your call categories and feedback tags. Don’t let this spiral into a week-long project.
2. Record and Review Calls—Pick Your Battles
Once you’re set up, Sybill will start grabbing your team’s calls and analyzing them. That’s where the magic (and sometimes mess) happens.
How it works: - Sybill gives you call summaries, highlights key moments like objections or next steps, and even rates rep “talk time” vs. the prospect. - You get transcripts, audio, and suggested coaching points.
What works: - Reviewing a call summary is way faster than listening to a full recording. - You can scan for moments where a deal went sideways—without guessing. - The talk-vs-listen ratio data is gold for catching reps who monologue.
What to ignore: - Don’t get hung up on every AI-generated highlight. Sometimes Sybill thinks a “hello” is a big deal. Double-check before jumping to conclusions. - Resist the urge to review every single call. Focus on the ones that matter: big deals, new reps, or repeated problem areas.
Pro tip:
Set aside 30 minutes a week to review 2–3 calls in detail. Don’t try to be everywhere at once.
3. Give Feedback That Actually Lands
Here’s where most coaching falls apart: feedback that’s too vague, too late, or too much at once. Sybill can help, but it won’t do the hard part for you.
Use Sybill to: - Pinpoint specific moments (“At 14:30, you missed the buying signal”). - Show, don’t tell—play back exact parts of the call. - Track patterns over time, not just one-off mistakes.
What works: - Use Sybill’s commenting tools to add feedback right in the call transcript. - Keep feedback short and specific. “Next time, pause after asking about budget. Let them answer.” - Share positive moments, not just mistakes. Morale matters.
What doesn’t: - Don’t just forward the whole call and say “listen to this.” - Avoid “AI says you talk too much”—back it up with context. - Don’t overload reps with 10 things to fix at once. Pick one or two.
Pro tip:
Have reps review their own calls first and tag what they think went well or could improve. Compare your notes. It’s faster, and they’ll learn more.
4. Track Progress—But Don’t Drown in Data
Sybill gives you dashboards, trends, and all sorts of stats. It’s tempting to go nuts with charts, but remember: you want better calls, not just better numbers.
What’s useful: - Watch for improvement in specific behaviors (more open questions, less rambling). - Use trend lines for coaching, not just reporting up the chain. - If you see a rep’s talk time drop and win rates go up, you’re onto something.
What to ignore: - Don’t obsess over every dip or spike. Sales is messy. - Skip vanity metrics (“number of words spoken”)—stick to what actually closes deals. - Avoid making dashboards the center of your 1:1s. Use them as a starting point, not a scorecard.
Pro tip:
Pick one metric you care about per quarter (like “objection handling”). Track that. Adjust later if you need to.
5. Make It a Habit—Not Another Tool to Ignore
Tech only works if people use it, and sales teams are notorious for ignoring “yet another platform.” Here’s how to keep Sybill from gathering dust.
What works: - Bake quick call reviews into weekly team meetings or 1:1s. - Celebrate when a rep nails a tricky objection—use Sybill clips to highlight. - Rotate who gets coached each week. It keeps things fresh and less intimidating.
What doesn’t: - Don’t make call review feel like punishment. Frame it as a chance to win more deals (because it is). - Don’t expect reps to “self-coach” just because you sent them a transcript. People need feedback, not just data.
Pro tip:
Set up automatic nudges—Sybill can remind you (and reps) to review calls. If you have to nag, you’ll stop doing it.
Honest Takes: The Good, the Bad, and What to Skip
Sybill’s strengths: - Saves you hours skimming recordings and notes. - Makes it easier to coach with actual data, not gut feelings. - Helps new managers get up to speed fast.
Sybill’s limits: - AI isn’t perfect—expect a few false positives and missed moments. - Won’t magically make reps care about feedback. - Integration can be spotty with some calendar systems.
Things to skip: - Don’t bother customizing every single feedback template. Use plain language. - Ignore the urge to “analyze everything.” Focus on what actually helps your team sell.
Keep It Simple—And Iterate
The best coaching isn’t complicated. Start small, use Sybill to catch what you’d otherwise miss, and don’t chase every metric. Look for one or two areas to improve, give honest feedback, and let the tool do the heavy lifting on call review. If something’s not working, tweak it. You’ll get farther by keeping it simple and making call feedback a normal part of your week—not a quarterly fire drill.
Remember: No software fixes a team overnight. But if you use Sybill for what it’s good at—finding teachable moments and making feedback specific—you’ll see real improvement, without burning out on “AI-powered insights.”