How to use Superhuman to qualify leads faster for b2b sales

If you’re in B2B sales, you know the drill: your inbox is a mess, “hot” leads go cold, and you’re never quite sure if you’re following up with the right people at the right time. There’s a lot of hype around email tools, but most just add more noise. If you’re looking for a way to actually qualify leads faster—without another dashboard—this is for you.

Superhuman (superhuman.html) bills itself as the fastest email experience. It’s not magic, but it is fast, and with a few tweaks, you can use it to cut through the junk and focus on genuine leads. Here’s how to set it up so you spend less time clicking and more time closing.

Step 1: Ruthlessly Triage Your Inbox

Let’s be honest: most sales emails are either newsletters, cold intros, or noise. If you’re trying to qualify leads, you need a way to see the real prospects instantly.

How to do it:

  • Set up split inboxes for lead sources.
  • Create separate inbox sections for demo requests, inbound leads, and key accounts.
  • Pro tip: Use filters like subject:demo OR subject:intro to pull out signals from the noise.
  • Use Superhuman’s shortcuts to power through.
  • Cmd+K (or Ctrl+K) is your new best friend—use it to archive, snooze, or jump between threads without touching your mouse.
  • Archive or snooze—don’t let “maybe” clog up your view.
  • If it’s not a potential deal, get it out of your face. Snooze for a week if you’re not sure, but don’t let it pile up.

What to skip:
Don’t waste time meticulously categorizing every email. You want just enough organization to spot leads, not a second job as your own assistant.

Step 2: Qualify Faster With Snippets and Templates

The first reply to a lead often takes the longest to write. If you’re typing the same intro (or “what’s your timeline?”) a dozen times a day, you’re wasting time.

How to do it:

  • Build snippets for common qualifying questions.
  • Examples:
    • “Can you tell me about your current process for X?”
    • “Are you the decision maker for this?”
    • “What’s your timeline for solving [problem]?”
  • Pro tip: Name your snippets clearly (/qualify, /pricing, etc.) so you can drop them in instantly.
  • Tweak, don’t spam.
    Always add a line or two to make it personal—people can smell a canned email a mile away.
  • Use open tracking, but don’t obsess.
    Superhuman can tell you if someone opened your email. Useful for prioritizing, but don’t treat it as gospel—lots of people have image blockers or privacy settings.

What works:
Snippets save a ton of mental energy. The more you can automate the routine stuff, the more brainpower you have for the real work: understanding if a lead is worth your time.

Step 3: Prioritize Leads With Reminders and Follow-ups

Qualifying isn’t just about the first reply—it’s about keeping the thread alive without dropping the ball.

How to do it:

  • Snooze threads until you need to follow up.
  • If a lead says “reach out next quarter,” snooze until then. No manual calendar invites or sticky notes.
  • Set reminders for non-responses.
  • Superhuman’s “Remind me if no reply” is gold. If you don’t get a response in 3 days, it’ll pop back up.
  • Batch your follow-ups.
  • Block 30 minutes each day to hit all your reminders. Don’t let follow-ups trickle into the rest of your day.

What to ignore:
Don’t chase every thread forever. If someone ghosts after two follow-ups, move on. There’s no prize for being the most persistent person in a spam folder.

Step 4: Use Split Inbox to Surface Hot Leads

Superhuman’s split inbox isn’t fancy, but it’s fast. The real trick: set up your splits so your best opportunities are always at the top.

How to do it:

  • Create splits for each stage of your sales funnel.
  • Example splits: “New Leads,” “Qualified—Needs Demo,” “Negotiation,” “Closed/Won.”
  • Filter by sender or keywords.
  • If you have target accounts or industries, filter so those always show up first.
  • Use color coding if you want, but don’t overthink it.
  • Honestly, color coding is nice, but you’ll stop noticing it after a week. Focus on the splits themselves.

Pro tip:
Keep your splits simple. If you need a manual to remember what each one does, you’ve gone too far.

Step 5: Integrate (Sparingly) With Your CRM

Superhuman isn’t a CRM, and it never will be. But you don’t want to copy-paste between tools all day either.

How to do it:

  • Use Superhuman’s integrations or browser extensions.
  • It connects with Salesforce, HubSpot, and a few others. You can add contacts, log emails, and sometimes update deal stages.
  • If you’re using something weird, use Zapier or manual BCC.
  • BCC your CRM’s email address on important threads. It’s not elegant, but it works.
  • Don’t go overboard.
    If the integration is buggy or unreliable, skip it. The point is to save time, not add a new troubleshooting headache.

Honest take:
No integration is perfect. Expect some manual data entry, especially for notes. But if you keep your CRM up to date enough, that’s usually sufficient.

Step 6: Keep Your Process Tight—And Review It Monthly

The real enemy is bloat. If you start adding fancy automations or dozens of splits, your workflow will slow down—guaranteed.

How to do it:

  • Once a month, prune your splits, snippets, and reminders.
  • If you haven’t used a split in 30 days, delete it.
  • Update snippets based on what’s actually working in your replies.
  • Ask yourself: What’s actually helping me qualify leads faster?
  • If you’re spending more time fiddling with setup than talking to leads, you’re off track.
  • Iterate, don’t overhaul.
  • Small tweaks beat big changes. Your needs will shift as your pipeline does.

Final Thoughts: Don’t Overthink It

Superhuman is a fast, clean email client. That’s its superpower. Use it to strip away the busywork so you can focus on real conversations with real prospects. Skip the over-complicated setups, review what’s working, and keep your process as simple as possible. You’ll qualify leads faster—and keep your sanity intact.