How to use Skrapp to automate lead generation workflows efficiently

If you're tired of digging through LinkedIn profiles and copying emails into spreadsheets, you're in the right place. This guide is for salespeople, founders, and marketers who want to stop wasting time on manual prospecting and start building a repeatable system for getting leads. We'll break down how to use Skrapp to automate most of the grunt work, avoid common mistakes, and actually get results without losing your sanity (or your budget).

1. What Skrapp Does — And What It Doesn’t

Before you dive in, let’s get clear on what Skrapp is. Skrapp is a tool that pulls email addresses and profile info from LinkedIn and company websites. It’s basically a scraper, but with a user-friendly interface and some automation built in. Here’s what it can do:

  • Collect leads from LinkedIn or Sales Navigator searches
  • Find and verify email addresses (usually with decent accuracy)
  • Export lists to CSV or sync with tools like HubSpot or Salesforce

But here’s what Skrapp doesn’t do:

  • It won’t magically generate qualified leads—you still need to define your target audience
  • It can’t handle outreach or follow-up (you’ll need another tool for that)
  • Its data isn’t perfect—some emails will bounce, and not every record is up-to-date

If you expect Skrapp to replace a human salesperson or your CRM, you’ll be disappointed. But if you use it to speed up the boring stuff, it can save you hours each week.

2. Set Up Your Skrapp Account and Integrations

Let’s get the basics out of the way so you don’t trip over them later.

a. Sign Up and Pick a Plan

  • Start with the free tier if you’re testing, but you’ll hit the limit (150 emails/month) fast.
  • Paid plans scale up by number of emails found per month. Don’t overbuy—start small and upgrade if you need more.

b. Install the Chrome Extension

  • Skrapp works best with its Chrome extension. Download it from their site or the Chrome Web Store.
  • Log in to the extension with your Skrapp credentials.

c. Connect Integrations (Optional)

  • If you use a CRM like HubSpot, Salesforce, or Pipedrive, connect it in Skrapp’s dashboard.
  • This lets you push leads directly to your CRM instead of messing with CSVs.

Pro tip: If you’re a heavy LinkedIn user, definitely use the Chrome extension. It’ll save you from switching tabs and copying info manually.

3. Define Your Ideal Lead — Don’t Skip This

Automation is useless if you feed it junk. Before you start scraping, get painfully specific about who you want to target.

  • What industries are you after?
  • What job titles and seniority?
  • Company size? Geography?
  • Any dealbreakers (e.g., avoid agencies, only want SaaS companies)?

Write this down. It’ll make your searches in LinkedIn or Sales Navigator way more effective—and your leads way better.

What to ignore: Don’t just scrape everyone and hope you’ll sort it out later. You’ll waste your credits on useless leads and spend more time cleaning lists than you would hand-picking.

4. Use Skrapp to Build Lead Lists from LinkedIn

Here’s where you actually start collecting leads. There are two main ways to do this: bulk scraping and individual lookups.

a. Bulk Scraping with LinkedIn or Sales Navigator

  1. Run a Search: Go to LinkedIn (or Sales Navigator if you have it) and build a search using your criteria.
  2. Open the Skrapp Extension: Click the Skrapp icon. It’ll overlay a panel on your search results.
  3. Select How Many Leads to Extract: You can pick all profiles on the page or set a range.
  4. Start the Extraction: Skrapp will process the profiles and start finding emails. Depending on your plan, you can extract hundreds at a time.
  5. Review the List: Go to your Skrapp dashboard and double-check the results. Expect some “not found” or “unverified” emails—don’t freak out.

What works: Bulk scraping is fast, but always sense-check the results. LinkedIn’s filters aren’t perfect, and Skrapp sometimes grabs irrelevant profiles if your search is too broad.

b. Individual Lookup

  • If you find a great lead outside of a bulk search, just view their LinkedIn profile and click the Skrapp extension to grab their info.
  • Use this for high-value targets or people you stumble across in your network.

5. Clean and Organize Your Lead Lists

Don’t just export everything you scrape. Take a minute to clean things up.

  • Remove obvious junk: Missing emails, roles that don’t fit, weird company names.
  • Tag or segment leads: Use Skrapp’s folder system to organize by campaign, industry, or priority.
  • Check verification status: “Verified” emails are less likely to bounce. “Guessed” or “catch-all” addresses are riskier—use them sparingly.

What to ignore: Don’t bother with incomplete records (no name, no company, etc.). They’re rarely worth the effort.

6. Export or Sync Leads to Your Outreach Tool

You’ve got a cleaned-up list. Now get it into your outreach system.

  • Export as CSV: Dead simple. Works with almost any email sequence tool or CRM.
  • Direct Sync: If you connected your CRM earlier, just push the leads directly.
  • Map fields carefully: Make sure name, email, company, and any tags/notes line up with your CRM fields.

Pro tip: Don’t dump 1,000 cold leads into your CRM at once. Start with a small batch and test your outreach. Make sure the data actually helps your team and doesn’t just create noise.

7. Automate the Workflow (But Don’t Overcomplicate It)

You want to save time, not create a Rube Goldberg machine. Here’s a simple, effective automation setup:

  1. Weekly or Monthly Scraping: Pick a time to run new searches and add fresh leads.
  2. Review and Clean: Always sanity-check new data before pushing it downstream.
  3. Sync to Outreach Tool: Push to your email sequence platform or CRM.
  4. Track Results: Monitor open/reply rates and bounce rates—if you’re getting a lot of bounces, tighten your filters or check your email verification process.

What works: Consistency beats complexity. Automate the repetitive parts, but keep a human in the loop to catch junk data.

What to ignore: Don’t obsess over fancy automation “stacks” unless you’ve nailed the basics. If you’re spending more time debugging than prospecting, you’ve gone too far.

8. Common Pitfalls and How to Avoid Them

A few honest warnings so you don’t waste time:

  • Burning through credits: Skrapp charges per email found, even if it’s low-quality. Use tight LinkedIn filters.
  • Overlapping leads: If you’re scraping similar searches, you’ll get duplicates. Use Skrapp’s duplicate removal tool or dedupe in your CRM.
  • Email accuracy: No tool is perfect. Always verify before mass emailing, especially if your domain reputation matters.
  • Violating LinkedIn rules: Don’t go nuts with scraping. Stay under the radar—LinkedIn can restrict your account if you get too aggressive.

9. When Skrapp Isn’t Enough

Look, Skrapp is solid for basic prospecting, but it has limits:

  • If you’re targeting obscure industries, the data may be thin.
  • For multi-step workflows (enrichment, intent data, etc.), you’ll need more advanced tools.
  • If you want all-in-one automation (lead, outreach, tracking), you’ll want to pair Skrapp with something like Lemlist, Outreach, or Apollo.

Don’t fall for the “one tool to rule them all” promise. Skrapp does one job well—use it for that.

Keep It Simple and Iterate

Automating lead generation isn’t rocket science, but it’s easy to overthink. Start with a simple workflow: define your target, scrape and clean leads, export, and run your outreach. Get that working reliably before piling on more tools or steps.

You’ll get better results by running tight, high-quality campaigns than by spamming thousands of weak leads. Review what’s working, adjust your filters, and stay skeptical of any tool that claims to make real prospecting “set-and-forget.” Skrapp’s a useful sidekick—not a magic bullet.