If you're trying to get B2B buyers to trust your product, you can't just say, "We're the best." You need real proof—testimonials from people like them, not fluffy quotes from your uncle. This guide is for anyone running a B2B SaaS, agency, or service who wants landing pages that actually convert. We're going deep on how to use Senja to collect, manage, and display social proof that moves the needle. No fluff, no filler—just what works, what doesn't, and how to avoid looking like every other generic landing page out there.
Why Social Proof Matters (and Why Most B2B Pages Get It Wrong)
Let’s get honest: most B2B landing pages either slap on a few random testimonials or bury them so deep nobody ever sees them. The result? Visitors don't trust you, and conversions crawl.
Here's what actually works: - Authentic, specific quotes from real users (with names, faces, and companies) - Testimonials that address buyer objections (“We switched from X and never looked back”) - Social proof that’s easy to scan, not just a wall of text
What doesn’t work: - Anonymous initials (“J.S., Marketing Director”) — nobody believes these - Vague praise (“Great team! 10/10!”) - Old testimonials from companies nobody’s heard of
Bottom line: Good social proof is specific, real, and visible. Mediocre social proof is worse than none at all.
Step 1: Set Up Senja and Make It Stupid Simple to Collect Testimonials
First things first, you need a pipeline for getting testimonials that doesn't require five back-and-forth emails or awkward asks. Senja is built for this.
How to get started:
1. Create your Senja account
Basic, but you’d be surprised how many people never set it up right. Sign up, poke around the dashboard, and explore the features. You’ll want integrations with your CRM or email (Senja covers most of the big ones).
- Build a testimonial collection form
- Keep it short: Name, company, title, photo, testimonial. Skip anything that adds friction.
- Pre-fill fields if you can (Senja lets you send personalized links).
- Ask specific questions. Instead of “How did you like working with us?” try “How did our product help you solve [X] problem?”
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Pro tip: Offer a small thank-you (gift card, discount, etc.) if that fits your brand. Don’t overthink it.
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Embed or share the form
- Put it somewhere obvious after a user has a win (post-purchase, after onboarding, etc.).
- Email it to power users or happy customers. Personalize your ask.
What to ignore:
Don’t obsess over getting video testimonials unless you know your customers are comfortable on camera. Written quotes with a real face and company logo go way further in B2B.
Step 2: Curate—Don’t Dump—Your Best Testimonials
Collecting is one thing. Publishing every testimonial you get is a rookie move.
Here’s what to do:
- Pick testimonials with a story
Specifics beat generic praise. “We cut onboarding time by 50%” is gold. “Love this app!” is landfill.
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Check for credibility
Name, real face, company, and job title. No stock photos. If you can’t get a logo, at least link to their LinkedIn. -
Rotate and update
Set a reminder to review your Senja testimonials quarterly. Outdated quotes (“We love the 2018 dashboard!”) make you look stale. -
Don’t be afraid to edit
If there’s a typo or awkward phrasing, ask the customer if you can tweak it. Senja lets you manage and edit submissions.
What doesn’t work:
A page full of “me too” reviews. If five people say the same thing, pick the best one. Leave out anything that sounds like you wrote it yourself.
Step 3: Design Testimonial Displays That Actually Get Read
Here’s where most people screw up: they collect great testimonials, then bury them in a carousel nobody uses.
With Senja, you’ve got options:
- Grid or Wall Layouts
Show 3–6 testimonials in a visible block above the fold. Faces and logos are key. Don’t make people click to see more unless you’re showing dozens.
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Highlight Objection-Busters
Use Senja’s “spotlight” or featured testimonial widget to showcase a quote that tackles your top objection. Example: “We switched from Competitor X and saw results in a week.” -
Don’t over-design
Black text on a white background works. Avoid fancy animations, carousel auto-rotations, or anything that distracts. -
Mobile matters
Make sure your testimonials look good on mobile. Senja’s widgets are responsive, but always check with your own site’s CSS.
What to avoid:
- Hiding testimonials below the fold.
- Using only logos (“Trusted by...”) with no context or quotes.
- Fake-looking stock photos (people can spot these a mile away).
Step 4: Place Testimonials Where They’ll Actually Change Minds
It’s not just about “having” testimonials—it’s about putting them where doubts pop up.
Key placements:
- Near your main call-to-action (CTA)
Put 1–2 high-impact testimonials right next to your signup or demo button.
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After pricing tables
This is where people hesitate. Drop in a quote from someone who agonized over price and found it worth it. -
On feature pages
Match testimonials to specific features or use cases. “This saved our sales team hours a week…” goes on your sales workflow page. -
In email sequences
Senja lets you export testimonials for use in onboarding or nurture emails. A little social proof goes a long way in getting replies.
What doesn’t matter:
A separate “Testimonials” page almost nobody clicks. Sprinkle proof throughout your site instead.
Step 5: Automate, but Don’t Forget the Human Touch
Senja has plenty of automation—reminders, integrations, and embeddable forms. Use those to save time, but don’t let it turn into a set-and-forget operation.
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Set up automatic requests
Trigger testimonial asks after big milestones (purchase, renewal, a support ticket closed). Use Senja’s Zapier or native integrations. -
Follow up personally
Your best testimonials often come from a real, one-to-one ask. Use automation for the bulk, but reach out manually to your happiest customers. -
Monitor and update
Schedule a recurring calendar reminder to review and refresh your testimonials. Old or irrelevant ones make you look checked-out.
Common Mistakes (And How to Dodge Them)
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Too many testimonials, not enough substance:
Don’t overwhelm with quantity. Curate for quality and impact. -
Over-editing quotes until they sound fake:
Clean up typos, but don’t sanitize the voice. B2B buyers can smell marketing spin. -
Ignoring negative or mixed feedback:
Sometimes a slightly “imperfect” testimonial (“Setup was tricky, but support helped me out fast”) is more believable than endless praise. -
Not getting permission:
Always confirm with customers before publishing their name, face, or logo. Senja makes this easy, but don’t assume.
Pro Tips: Getting More (and Better) Testimonials
- Time your ask. The best moment is right after a win—when the customer’s happy.
- Make it easy. Don’t ask for essays. Offer prompts (“What’s changed for you since using our product?”).
- Use incentives sparingly. A little thank-you is nice, but don’t pay for testimonials—it gets sketchy fast.
- Keep it fresh. Swap in new testimonials as your product evolves. What worked for a beta user in 2021 might not matter now.
Keep It Simple, Keep It Real
You don’t need 100 testimonials or fancy widgets to build trust. You need a handful of honest, specific quotes from people your buyers relate to—and you need to put them where they’ll see them. Set up Senja, keep your process light, and check in every few months to make sure your social proof is still doing its job. Don’t overthink it. Iterate, improve, and get back to building something worth talking about.