If you're in charge of pulling off a virtual sales kickoff (SKO), you know the drill: lots of moving parts, high expectations, and not much time. This guide is for sales enablement pros, revenue leaders, and anyone sick of clunky Zoom marathons or “did-they-even-watch?” guessing games. If you want a straight-shooter walkthrough on running a virtual SKO in Saleshood—and actually tracking if it worked—you’re in the right place.
Why Use Saleshood for a Virtual SKO?
Let’s get this out of the way: Saleshood is built for sales enablement, not for glitzy, all-hands meetings. That’s actually a good thing. You get structure, tracking, and content that sticks around long after the big kickoff. If you want confetti cannons and an open bar, look elsewhere. If you want clear agendas, on-demand learning, and real completion data, keep reading.
What works well:
- Keeping everyone on the same page, even across time zones
- Tracking attendance and completion (so you know who’s actually engaged)
- Serving up bite-sized, on-demand sessions—no more “death by webinar”
What doesn’t:
- Slick, interactive broadcasts (it’s not a substitute for a TV studio)
- One-off hype events (Saleshood is better for ongoing enablement)
Step 1: Plan Your Virtual SKO (Before Touching Saleshood)
Don’t start clicking around blindly. Before you even log in, nail down:
- Your goals: New messaging? Product launches? Culture reset? Pick 2–3 priorities.
- Must-have sessions: Think short, focused, and actionable. (Save the 90-minute “vision” talks for a different platform.)
- Who needs to attend: Roles, regions, and any segments that need tailored content.
- What you’ll measure: Completion rates? Quiz scores? Follow-up actions?
Pro tip:
If you can't explain the “why” of each session in one sentence, cut it or rework it.
Step 2: Map Your SKO Agenda to Saleshood Modules
Saleshood organizes content into “modules” (think: playlists or learning tracks). This is where you turn your agenda into something people can actually consume and track.
- Break up your agenda: Each session = one module.
- Mix live and on-demand: Use recorded videos, docs, and quizzes. You can add live Zoom links if needed, but limit them.
- Include interaction: Use discussion prompts, assignments, or peer videos—anything that nudges people to participate.
What to Ignore
Don’t overload with every resource under the sun. People tune out when they see a wall of links. Curate ruthlessly.
Step 3: Build Out Your SKO in Saleshood
Time to get your hands dirty. Here’s the practical setup:
- Create a New Program (or “Huddle”)
- In Saleshood, this is your SKO “container.”
- Add a clear title, dates, and a description that sets expectations.
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Assign your target audience.
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Add Modules for Each Session
- For each agenda item, create a module.
- Add content: videos (live or recorded), PDFs, slides, quizzes, or discussion threads.
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Make sure instructions are dead simple. (“Watch this 7-minute demo, answer 3 questions.” That’s it.)
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Set Completion Criteria
- Decide what counts as “done”—just watching, or do they need to submit something?
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Set deadlines, but don’t go overboard. Give people a little breathing room.
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Assign Roles
- Presenters: Give them access to upload content and review responses.
- Managers: Let them track their teams.
- Attendees: Make sure everyone knows what’s required and when.
Pro tip:
Use video assignments sparingly. They’re powerful, but not everyone loves recording themselves. Pick your spots—like a short pitch practice, not every session.
Step 4: Communicate Early and Often (But Don’t Spam)
People ignore generic invites. Here’s what works:
- Kickoff message: Personal, clear, and focused on what’s in it for them.
- Reminders: Automated nudges from Saleshood are fine, but supplement with a couple of “from the boss” notes.
- FAQ doc: List out logistics, deadlines, and who to bug for help.
Be honest if this is the first time you’re running an SKO this way. People appreciate transparency over manufactured excitement.
Step 5: Go Live (But Stay Flexible)
On the day(s) of the SKO:
- If you’re running any live sessions, make sure links work and presenters have done a dry run.
- Monitor chat/discussion threads—jump in if things go quiet.
- Expect tech hiccups. Have backup plans for video uploads or alternate dial-ins.
What to skip:
Don’t try to replicate a live, in-person “energy” online. It feels forced. Focus on clarity, participation, and simple wins.
Step 6: Track Engagement and Completion
Here’s where Saleshood earns its keep. You get real data—no more “I think most people joined?” hand-waving.
- Dashboards show:
- Who completed what
- Quiz scores
- Peer feedback (if you set it up)
- Follow up:
- Send gentle reminders to stragglers
- Share completion stats with managers—peer pressure works
Pro tip:
Don’t obsess over 100% completion. Aim for meaningful engagement from the right people, not just ticking boxes.
Step 7: Gather Feedback and Make It Stick
After the SKO, ask for quick, specific feedback:
- What worked?
- What was a waste of time?
- What do they still need help with?
You can use a Saleshood survey or just a Google Form—don’t overcomplicate it.
Then, keep the content live for reference. Good SKO sessions double as onboarding or just-in-time refreshers later.
What Saleshood Can’t Fix (And What To Ignore)
- Bad content: If your sessions are dull or irrelevant, no platform can save you.
- Cultural buy-in: Saleshood can track clicks, not real enthusiasm. That’s on leadership.
- Overkill analytics: Yes, Saleshood gives you data. But don’t drown in it—look for patterns, not perfection.
Keep It Simple and Iterate
Running a virtual SKO in Saleshood is more about discipline than dazzle. The platform gives you structure and tracking, but you need to keep things focused, actionable, and human. Don’t try to do everything at once—start simple, see what works, and improve next time. The best SKOs aren’t the flashiest. They’re the ones that actually help your reps do their jobs better, right away.