If you’re trying to get B2B prospects to actually open, read, and respond to your emails, you know blasting out generic templates isn’t the answer. The problem? Personalizing every single email by hand doesn’t scale, and nobody has time for that. This guide is for salespeople, founders, SDRs, or anyone who needs to send a lot of sales emails that don’t sound like they came from a robot.
Here’s how you can use Salesblink to personalize B2B sales emails—without spending hours on each one or ending up with a mess of “Hi {{first_name}}” mistakes.
1. Set up your Salesblink account (and don’t skip the basics)
First things first: sign up and get your Salesblink account ready. You’ll need to:
- Connect your email account. Gmail, Outlook, whatever you use. Salesblink walks you through it.
- Set up your sender profile. Double-check your “from” name, signature, and reply-to address.
- Warm up your email account if you’re sending in bulk and haven’t done this before. Salesblink has a feature for this, but don’t expect miracles if your domain is brand new.
Pro tip: If your email deliverability is already shaky (lots of bounces, landing in spam), fix that before you start blasting. No tool can save you from a bad sender reputation.
2. Build or import a real prospect list
Salesblink lets you import leads from spreadsheets or use their database to find contacts. Here’s what you should do:
- Import your own list if you already have researched targets. Make sure your columns are clean: first name, last name, company, email, job title, etc.
- Use Salesblink’s database only if you can’t build your own list. Their data is decent, but not perfect. Always double-check key contacts before hitting send.
- Enrich your data. The more info you have (company size, recent news, tech used), the better you can personalize. Salesblink offers some enrichment, but don’t expect LinkedIn-level detail.
What to ignore: Don’t bother with every field they offer. Focus on 3-5 data points you can actually use in an email—like first name, company, job title, and maybe a recent company event.
3. Write templates that sound human (and leave room for real personalization)
Templates are your friend, but only if they don’t sound like templates.
- Start with a base template. Keep it short—no one reads a wall of text.
- Use merge tags like
{{first_name}},{{company_name}}, and{{job_title}}for basic personalization. - Add a “custom line” placeholder for something you’ll fill in yourself or with a VA—like a recent blog post the prospect wrote or a shared interest.
Example:
Subject: Quick question for {{first_name}} at {{company_name}}
Hi {{first_name}},
Noticed {{custom_line}}. I'm reaching out because I think {{company_name}} could really benefit from [your solution].
Any chance you’re open to a quick chat this week?
- Don’t overdo the placeholders. More isn’t always better—too many and you’ll end up with broken emails or obvious mistakes.
Pro tip: Send a few test emails to yourself or a colleague before sending to real prospects. You’ll catch awkward phrasing or missing fields.
4. Use Salesblink’s personalization features (but check their limits)
Salesblink offers several ways to personalize at scale:
- Merge fields: These auto-fill from your spreadsheet or their database. Reliable for basic stuff (first name, company), but double-check for weird capitalization or missing data.
- Custom fields: You can add your own fields for things like “mutual connection” or “recent news.” It takes extra work but pays off in relevance.
- Manual touchpoints: Salesblink lets you pause a sequence to add a personal note before it goes out. This is where you can add that “custom line” so your email doesn’t sound like everyone else’s.
What works: Basic personalization (name, company) is easy and fast. Adding one truly personal sentence (“Saw your team just launched X—congrats!”) makes a huge difference in replies.
What doesn’t: Don’t trust AI-generated “personalization” blindly. Salesblink has some AI features now, but they’re hit-or-miss. AI can help with ideas, but always review before sending.
5. Build your sequence (and don’t be a pest)
Sequences are where you set your follow-ups. Here’s how to approach it:
- Keep it short and spaced out. 2-4 emails over 2 weeks is usually enough. More than that, and you’re just annoying people.
- Change up your messaging. Don’t just resend the same pitch. Use follow-ups to add value—a relevant article, a quick tip, or a case study.
- Stop the sequence if they reply (or unsubscribe). Salesblink can automate this, but always spot-check to make sure it’s working.
Pro tip: Personalize the first email as much as possible. The more generic your first touch, the less likely you’ll get a response—no matter how clever your follow-up is.
6. Test, tweak, and stay realistic
No tool, including Salesblink, is magic. Here’s how to get the most out of it:
- A/B test your templates. Try different subject lines, intros, and CTAs.
- Look at your reply rates, not just opens. Open rates are unreliable with email privacy features.
- Don’t worry about 100% personalization. If every email is 80% on target, you’re doing better than 90% of people out there.
- Watch for mistakes. No matter how careful you are, something will slip through. Have a system to spot-check emails before a big send.
What to ignore: All-in-one dashboards with a million graphs. Focus on the basics: are people replying, and are they the right people?
7. Handle replies—and don’t automate your whole life
When someone responds, drop the automation and reply like a normal person. Resist the temptation to automate responses or use AI to “write like you.” People can tell.
- Respond quickly, but thoughtfully. A fast, relevant reply is more impressive than a perfectly crafted one 24 hours later.
- Track your best leads manually. Use Salesblink’s CRM tools if you like, but don’t get lost in features you don’t need.
Wrapping up: Keep it simple, iterate, and don’t obsess
You don’t need a 10-step funnel or ninja-level AI to personalize at scale. Start with a clean list, a solid template, and just enough personalization to sound human. Use Salesblink’s features to save time, but don’t trust automation to do everything for you. The best results come from a little bit of tech, a little bit of common sense, and a willingness to tweak as you go.
Good luck—and remember, nobody likes spam (including your future customers).