If you’re sending the same email or video pitch over and over, you already know two things: it’s tedious, and your results probably suck. Personalization matters, but so does your sanity. That’s where Onemob templates come in. This guide is for sales pros, recruiters, or anyone who has to do a lot of outreach and wants to actually get responses—without spending all day reinventing the wheel.
Why Templates Matter (and Where They Fall Short)
Let’s be clear: templates won’t magically make people reply. But they do save time and keep your outreach consistent. The trick is using them without sounding like a robot. Onemob templates can help you hit that balance—but only if you set them up right and avoid the common traps.
Step 1: Figure Out What You Should (and Shouldn’t) Template
Before you start building anything, take a hard look at your typical outreach. What’s actually repeatable? What needs a personal touch?
What to template: - Introductions (“Hey, I’m Alex from Acme…”) - Product one-liners or value props - Call-to-action lines (“Reply if you’re interested…”) - Common FAQs or objection-handling snippets
What not to template: - Specific details about the recipient (their company, recent news, etc.) - Anything that feels phony if copy-pasted (“I just loved your recent podcast…” when you didn’t listen)
Pro tip: If you cringe reading your own template, so will your prospect.
Step 2: Build Your Best Base Template in Onemob
Onemob lets you create templates for emails and video messages. Don’t overcomplicate it. You want a “skeleton” you can fill in fast.
How to create a template in Onemob:
1. Go to the Templates section in your Onemob dashboard.
2. Click “Create New Template.”
3. Choose your template type: email, video landing page, or both.
4. Write your boilerplate copy, leaving room for personalization. Use placeholders for things like {FirstName} or {Company}—Onemob can auto-fill these if you upload a contact list.
5. Save the template with a name you’ll actually remember. “Q2 Outreach – Short Intro” beats “Template 7.”
What works:
- Short paragraphs (big blocks of text never get read)
- Clear asks (“Are you free for a call next week?”)
- Friendly, but not pushy
What to ignore:
- Gimmicky subject lines (“Quick Question” is overdone)
- Overly formal intros (“Dear Sir or Madam”… just no)
Step 3: Add Video (If You Can Do It Without Being Awkward)
Onemob’s big sell is video. It can help you stand out, but only if you’re comfortable on camera. Don’t force it. If you come off stiff or rehearsed, stick with text.
If you’re using video: - Use the template to script your intro and outro, but ad-lib the middle. - Keep it under 60 seconds. - Smile, but don’t be fake. People spot it a mile away. - Use the recipient’s name early on (“Hey Jamie, saw you’re hiring…”).
What works:
- Holding up a whiteboard with their company’s name
- Referencing something recent but real (“Saw your team at the trade show—looked busy!”)
What doesn’t:
- Overproduced, generic videos (“Hi, valued prospect…”)
- Reading your script word for word
Step 4: Personalize Smartly—Don’t Overdo It
Templates get you 70% there. The other 30% is what makes people respond.
How to personalize quickly: - Use Onemob’s merge fields to insert names, companies, or roles automatically. - Before sending, spend one minute scanning their LinkedIn or website. Add a line that proves you did. - Change up your call to action if you know something specific (“Congrats on the funding—got 10 minutes to chat about how we help startups?”)
What to skip:
- Forced flattery (“Your website is the best I’ve ever seen”)—people spot fake praise.
- Over-customizing for every single recipient—balance time vs. payoff.
Pro tip: Batch your outreach. Personalize a batch of 10, then send. Don’t try to do hundreds at once unless you enjoy burning out.
Step 5: Organize and Test Your Templates
Over time, you’ll build a library of templates in Onemob. Don’t let it turn into a junk drawer.
Keep it tidy: - Archive or delete what doesn’t work. - Add notes to templates about when/why to use them. - Regularly review open rates and responses—ditch anything with terrible stats.
A/B test the easy way: - Send two versions of your template to small groups. - Track which gets more replies, not just opens. - Remember: more words rarely = better results.
What works:
- Templates you actually use and improve over time
- Naming conventions that make sense (“Intro – Cold Prospects,” “Follow-up – Warm Leads”)
What to ignore:
- Templates you made six months ago and never touched since
- Fancy graphics or HTML—plain text almost always lands better
Step 6: Automate (But Don’t Abdicate)
Onemob lets you send campaigns or sequences. Use these features, but don’t fall into the “set it and forget it” trap.
Automate wisely: - Use sequences for true cold outreach, but check replies daily. - Set reminders to follow up manually if someone opens but doesn’t respond. - Keep your volume at a level where you can actually reply thoughtfully.
What works:
- Combining automation with real human responses
- Pausing sequences if someone replies (don’t double-message)
What doesn’t:
- Mass-blasting hundreds of people and hoping for the best
- Ignoring replies or out-of-office messages
Step 7: Keep Improving (Templates Are Never ‘Done’)
Your best template today will probably be obsolete in six months. That’s normal.
How to keep getting better: - Ask teammates what’s working for them. - Steal good lines from replies you get (“Hey, I liked your video—can we talk?” means your video was good). - Change up your approach if you see response rates drop.
Pro tip: Save snippets of your best replies to use as future templates. If something works once, it’ll probably work again.
Scaling outreach with Onemob templates isn’t about blasting more messages—it’s about building a system that lets you work faster, sound more like yourself, and actually get replies. Start simple, test what works, and don’t be afraid to toss out anything that feels stale. Keep it human, keep it short, and you’ll stand out.