If you manage a team and want a better handle on what’s actually getting done—without endless spreadsheets or micromanaging—this is for you. Notta analytics sounds fancy, but it’s just a set of features built into Notta that help you dig into meeting habits, collaboration, and (supposedly) productivity. The trick is knowing what’s useful, what’s noise, and how to make these numbers work for real people—not just dashboards.
Below, I’ll walk through setting up Notta analytics, what to pay attention to, and, just as important, what you can probably ignore. If you’ve ever looked at a sea of charts and wondered “so what?”, you’re in the right place.
1. Get Set Up: Connect Your Team and Tools
Before you can track anything, you need to make sure Notta is actually getting the data it needs. Here’s the quick checklist:
- Create a Team Workspace: If you’re still using a personal account, upgrade or set up a team workspace. Otherwise, you’ll only see your own data.
- Invite Your Team: Send invites to everyone whose productivity you want to track. Don’t try to “just watch” from afar—you’ll get half-baked data.
- Connect Calendars and Apps: Notta’s analytics works best when it can see your team’s calendars and any connected services (Zoom, Google Meet, Teams, etc.). Take the time to connect these, or you’ll have a bunch of holes in your reporting.
Pro tip: Let your team know why you’re tracking analytics. Ambush tracking just makes people paranoid.
2. Learn What Notta Analytics Actually Tracks
Notta analytics is mostly about meetings and collaboration. Don’t expect some magical AI to measure “focus” or “deep work.” Here’s what you get:
- Meeting Volume: Number of meetings, how long, who attended.
- Participation Metrics: Who talks, who listens, who skips.
- Transcription and Notes Data: Are people using meeting notes? Who’s following up?
- Collaboration Patterns: Which teams or people are interacting most (or not at all).
What works: This is great for spotting meeting overload, lopsided team participation, or the folks who are always “double-booked.”
What doesn’t: Notta can’t (and shouldn’t) track email, Slack, or “heads-down” work. If you want to measure coding output or sales calls, look elsewhere.
3. Set Up Baseline Reports
Don’t jump right into “fixing” things. First, get a clear picture of what’s normal for your team.
- Pick a 2-4 week window as your baseline. Pull reports on:
- Number of meetings per person
- Average meeting length
- Most frequent collaborators
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Who’s creating/following up on meeting notes
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Look for outliers, not averages. Who’s drowning in meetings? Who’s never invited to anything? These are the early warning signs—not the team average.
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Avoid vanity metrics. “Total hours in meetings” doesn’t mean much if half of them are zombie calls.
Pro tip: Save your baseline reports. You’ll want to compare later.
4. Identify Real Problems (Not Just Chart Spikes)
Numbers don’t tell the whole story. Here’s how to turn analytics into insight:
- Meeting Overload: If someone’s in meetings 20+ hours a week, they’re probably not getting real work done. Dig into why—is it necessary, or just habit?
- Silent Participants: If folks rarely speak or contribute, maybe they don’t need to be there. Or maybe the environment’s not welcoming.
- Frequent No-Shows: Regular absences aren’t just rude—they might mean your meetings aren’t valuable.
Don’t chase every weird data point. Sometimes people are just busy (or on vacation). Look for patterns, not blips.
5. Take Action: Make Small, Testable Changes
This is where most teams mess up—they try to overhaul everything at once. Instead:
- Trim Recurring Meetings: Use the data to kill or shorten meetings that are time sinks.
- Fix Participation Gaps: If someone’s always silent, ask if they’re needed or if the meeting can be structured differently.
- Encourage Notes and Follow-ups: If Notta shows that few people are using meeting notes, make it a habit (or automate it).
- Rotate Roles: If the same people always run meetings or take notes, switch it up. Analytics will show if participation improves.
Pro tip: Tell your team what you’re trying—transparency beats “mystery metrics.”
6. Measure Again and Iterate
Wait a few weeks, then pull the same reports as before. Ask:
- Did meeting volume drop for the right people?
- Are more folks participating or following up?
- Has anyone’s “meeting load” shifted in a weird way?
What matters: Improvements in team focus, less burnout, and more balanced participation. If you just see prettier charts, but nobody feels less busy, something’s off.
7. What to Ignore (and Why)
Notta analytics can spit out a lot of data. Here’s what you can probably skip:
- “Engagement Scores” — These are usually just proxies for talking time. Some people are thinkers, not talkers.
- Minute-by-Minute Talk Maps — Fun for a demo, but not that actionable.
- Leaderboard Rankings — Productivity isn’t a contest. Ignore any “top performer” charts; they’re more about activity than value.
Focus on trends, not trophies.
8. A Few Honest Limitations
Notta isn’t a magic bullet. Here’s where it falls short:
- Can’t track non-meeting work: If your team’s work is mostly solo or asynchronous, Notta’s analytics won’t help much.
- Doesn’t measure work quality: More meetings do not equal more results.
- Depends on full adoption: If only half your team uses Notta, your analytics will be skewed.
If you want a “productivity score” for everything your team does, you’ll need more tools (or, honestly, a reality check).
9. Keep It Simple, Keep It Human
The best use for Notta analytics is as a conversation starter, not a surveillance tool. Look for big patterns, test small fixes, and check in often. If you find yourself spending more time tweaking dashboards than actually working, you’ve missed the point.
Start small, keep what works, toss what doesn’t. And remember: no chart is more important than your team’s actual experience.