If you’re tired of rewriting the same blog post, newsletter, and LinkedIn update from scratch every week, you’re not alone. Repurposing content should save time, but the tools and advice out there can make it feel like more work than just doing it all by hand.
This guide is for marketers, content folks, and anyone who wants to squeeze more value out of what they’ve already written—without sounding like a robot or burning out. We’ll walk through how to use Letterdrop to take one solid piece of content and spin it out across multiple channels, quickly and (mostly) painlessly.
Let’s get into it.
Why bother repurposing content?
Before we get tactical, here’s the honest truth: repurposing only works if your original content is actually good. If you start with fluff, you’ll just end up with a lot of fluffy LinkedIn posts and tweets nobody cares about.
But if you have something useful—an in-depth blog post, a case study, a killer webinar—repurposing can:
- Save you hours each week
- Help you reach people where they actually hang out
- Keep your brand voice consistent (if you do it right)
- Reduce the “what the heck do I post today?” panic
Step 1: Pick the right source content
Not everything is worth repurposing. Here’s what works best:
- Evergreen blog posts: Think how-tos, industry explainers, or original research. Stuff that’s not stale next week.
- Long-form interviews or podcasts: Tons of quotable moments and insights.
- Webinars or presentations: If they’re packed with value and not just product demos.
- Case studies with real results: Especially if you have eye-catching numbers or a good story.
Skip repurposing: Announcements, company news, or anything time-sensitive. By the time it hits Twitter, it’s old news.
Pro tip: If you’re not sure, ask: “Will this still matter in six months?” If yes, repurpose it.
Step 2: Import or create your content in Letterdrop
Letterdrop lets you write, edit, and organize all your content in one place. You can:
- Paste in existing drafts from Google Docs or Word
- Import published articles via URL
- Create new posts from scratch
What works: The import tools are fast and preserve most formatting. You’ll probably need to tidy up headers and images after importing—expect some weirdness if your source doc is heavily styled.
What’s not worth your time: Don’t stress about making it look perfect at this stage. You’ll edit for each channel later.
Step 3: Decide which channels actually matter
It’s tempting to push everything everywhere, but you’ll get better results if you focus.
- Blog: Your home base. Good for SEO and long-term value.
- Newsletter: Great for direct relationship with your audience.
- LinkedIn/Twitter: B2B reach and thought leadership.
- Other social (Instagram, Facebook, etc.): Only if you know your audience is there.
Gut check: If you’re already struggling to keep up, pick 2–3 channels max to start. You can always add more later.
Step 4: Use Letterdrop’s repurposing tools
Here’s where Letterdrop actually helps you work faster:
A. Generate social posts
- Highlight a key takeaway, stat, or quote in your article.
- Use Letterdrop’s “Create social post” feature to generate LinkedIn, Twitter, or Facebook copy.
- Edit the AI suggestion—it’s rarely perfect, but it’s a solid starting point.
- Tweak for voice and add context. Nobody wants to read a generic auto-post.
What works: Letterdrop’s AI is better than most at summarizing and pulling out main points. But it still needs a human touch.
What doesn’t: Don’t just hit “publish” on the first draft. The AI occasionally misses nuance or sounds too stiff.
B. Pull newsletter snippets
- Use the “Repurpose for newsletter” option.
- Letterdrop can condense your post into a short intro and link, or create a TL;DR summary.
- Add a personal note or question to engage readers—this is where you can be less formal.
Pro tip: Use analytics to see what newsletter snippets actually get clicks. Refine as you go.
C. Chop up for blog series or follow-ups
- Break longer pieces into a series of shorter posts.
- Use Letterdrop’s cloning/duplication feature, then cut down each version for a new angle.
- This works well for “Top 10” lists, long interviews, or research reports.
D. Repurpose visuals
- Letterdrop lets you reuse images or generate basic graphics.
- Pull out charts, quotes, or data visualizations that will stand out on social.
- You’ll need to polish these outside Letterdrop if you want more than basics—don’t expect Canva-level design tools.
What’s worth doing: Use visuals for social and newsletters. They get more engagement, even if they’re simple.
Step 5: Edit for each channel (don’t skip this)
Here’s where most people fall down: they copy-paste the same thing everywhere. Don’t do that.
- Blog posts: Keep it comprehensive. Use headers, images, and links.
- Newsletters: Be concise and conversational. Get to the point fast.
- LinkedIn: Focus on insights, personal stories, or questions that spark discussion.
- Twitter/X: Make it punchy. Use stats, hot takes, or threads for longer ideas.
- Facebook/Instagram: More visual, less text. Use stories or carousels if possible.
What works: Editing for each channel takes time, but Letterdrop’s templates and AI suggestions help speed things up.
What doesn’t: Blasting the same paragraph everywhere. People notice, and it looks lazy.
Step 6: Schedule and publish
Once you’ve got your variations:
- Use Letterdrop’s scheduling tool to plan posts across channels.
- Batch your scheduling to save time (e.g., schedule a week’s posts in one go).
- Double-check time zones and posting times for each channel—Letterdrop does a decent job, but verify for your audience.
Note: The scheduling tool is solid for blogs, newsletters, and LinkedIn. For Twitter or Instagram, sometimes it’s easier to post natively if you want to use all platform features (like threads or tagging).
Step 7: Track what’s actually working
Don’t just set it and forget it.
- Check Letterdrop’s analytics for each channel.
- Look for: clicks, shares, replies, and traffic back to your site.
- Ignore vanity metrics (likes from your coworkers don’t count).
- Double down on formats or topics that perform. Drop what doesn’t.
Pro tip: Every few weeks, revisit old content that did well and repeat the process. Repurposing isn’t just a one-time thing.
What to ignore (and what not to stress about)
- You don’t need to be everywhere. Pick channels that matter to your audience.
- Don’t obsess over perfect AI output. It’s a shortcut, not a replacement for your judgment.
- Skip “viral hacks.” Focus on useful, relevant content.
- Don’t get lost in the weeds. If a feature isn’t saving you time, skip it.
Wrapping up
Repurposing content with Letterdrop can save you a ton of time, as long as you’re realistic about what the tool can and can’t do. Start with one solid piece of content, pick your main channels, and keep your edits simple and human. Don’t try to do everything at once. Get your process working, then improve it over time.
If you keep your workflow tight and don’t overcomplicate things, you’ll get more mileage out of your content—and maybe even reclaim a few hours each week.