If you’re in B2B and LinkedIn is anywhere near your go-to-market plan, you know the game: content gets you visibility, visibility gets you leads. But organic reach is brutal, especially if you’re just getting started or you aren’t a “LinkedInfluencer.” That’s where engagement pods come in—and Lempod is probably the biggest name you’ll hear. This is for founders, marketers, and sales folks who want to use Lempod to get real traction, not just vanity likes.
Let’s walk through how to actually use Lempod for your LinkedIn go-to-market strategy, what to expect, and what to skip.
What’s Lempod, Really?
Lempod is a tool that helps you join or create LinkedIn “engagement pods.” These are groups of real LinkedIn users who automatically like and comment on each other’s posts. The goal: trick the LinkedIn algorithm into thinking your post is hot, so it shows it to more people.
Does it work? Sometimes. But don’t expect miracles. If your post is garbage, no amount of pod activity will save it. But if you’ve got something worth saying, Lempod can help you get the ball rolling.
Who should care:
- Early-stage B2B companies trying to build credibility
- Marketers testing messaging
- Sales teams looking to warm up accounts
- Anyone tired of posting into the void
Who shouldn’t bother:
- Anyone looking for quick, magic leads
- People who can’t commit to writing at least decent LinkedIn posts
- Brands terrified of a little “gray area” in their tactics
Step 1: Decide If Lempod Fits Your Go-To-Market Playbook
Before you sign up and start clicking, ask yourself a few honest questions:
- Are you (or your team) committed to posting regularly on LinkedIn?
- Do you have something to say that people in your industry might care about?
- Are you okay with tactics that LinkedIn might frown on if abused?
If your answer is “no” to any of these, save your time and money. Lempod only works if you’re consistent and have a point of view.
Step 2: Set Up Your Lempod Account (and Don’t Get Burned)
Signing up is straightforward, but a few things matter:
- Use a dedicated LinkedIn account. If you’re nervous about risk, don’t use your main profile. LinkedIn doesn’t love automation tools, and while bans are rare, they do happen.
- Install the Lempod Chrome extension. This is what does the actual liking and commenting. You’ll need Chrome or a Chromium-based browser.
- Fill out your LinkedIn profile. A barebones profile looks suspicious in pods. Add a photo, headline, and a bit of info.
- Turn off automation outside working hours. Lempod lets you set active hours. Use them. Nobody’s buying that you’re liking posts at 2am.
Pro Tip:
Don’t get greedy. Don’t join every pod you see. LinkedIn can spot robotic behavior a mile away.
Step 3: Join (or Create) the Right Pods
Not all pods are created equal. Here’s what to look for:
- Relevance. Join pods in your industry or target audience. Random likes from unrelated fields don’t help.
- Size matters, but not too much. Bigger pods mean more engagement, but also more noise. A pod with 20-40 active, relevant users is usually the sweet spot.
- Quality control. Avoid pods where people post spammy links or obvious sales pitches. Those get flagged fast.
- Manual vs. automatic. Lempod lets you pick between auto-engagement and manual (where you approve what you like/comment on). Manual is safer, but takes more work.
Pro Tip:
If you can’t find a good pod, start your own with colleagues or industry peers. Smaller, trusted groups often outperform massive, spammy ones.
Step 4: Write Posts That Deserve Real Engagement
Pods can get you eyeballs, but you still need something worth reading. Here’s what works:
- Tell real stories. Wins, losses, “here’s what we tried and it flopped”—these get traction.
- Share lessons learned. Teach something, don’t just pitch.
- Start conversations. Ask a real question, offer a take, invite comments.
- Keep it tight. Walls of text get ignored, pod or no pod.
What doesn’t work:
- Salesy garbage. “Excited to announce our latest partnership!”—unless you’re a household name, nobody cares.
- Obvious pod comments. Stuff like “Great post!” from every commenter is a red flag. Mix it up.
- Posting too often. Once or twice a week is plenty. More than that, and people tune out.
Pro Tip:
Rotate your hook lines and post formats. LinkedIn’s algorithm notices if every post looks and feels the same.
Step 5: Make the Most of Pod Engagement
Here’s how to actually use that initial engagement:
- Respond fast. When people (even pod people) comment, reply quickly. This keeps your post active in the feed.
- Engage back. Like and comment on others’ posts, pod or not. Real interaction builds real reach.
- Tag carefully. If you mention someone, make sure it’s relevant. Over-tagging looks desperate.
- Mix in organic activity. Don’t rely 100% on pod engagement. Ask your team or friends to join in genuinely.
Pro Tip:
Don’t just chase likes. Watch for meaningful comments and DMs—those are your real leads.
Step 6: Track Results (Without Lying to Yourself)
Pods inflate numbers. Don’t kid yourself. Here’s how to measure actual impact:
- Track profile views: Are you seeing more visits from target industries or titles?
- Count inbound DMs: Are you getting actual conversations, not just “nice post”?
- Note follower growth: Are real people following you (not just pod members)?
- Watch post reach: LinkedIn shows you how many people saw your post. Is that trending up?
What doesn’t matter:
- Like counts (if half are pod members)
- Generic “Great share!” comments
- Engagement from users outside your target market
Pro Tip:
Document your best posts and what got real reactions. Double down on what works—ignore the rest.
Step 7: Stay Out of Trouble
LinkedIn’s toleration for pods is… shaky. Here’s how to avoid issues:
- Limit pod use. Don’t join dozens of pods. Don’t automate likes for 50 posts a day.
- Take breaks. If you’re posting daily, skip pods some days. Keep your activity “human.”
- Avoid auto-comments. Personalize or approve comments, or skip them entirely.
- Don’t advertise you’re using pods. It’s not a badge of honor.
If you get a LinkedIn warning, stop all pod activity immediately and let things cool off for a week or two.
What Lempod Won’t Do
Let’s be real about limits:
- It won’t make bad posts go viral.
- It won’t get you qualified leads by itself.
- It won’t fix a broken LinkedIn profile or company page.
- It won’t replace real relationships.
If you’re looking for a set-and-forget hack, look elsewhere.
Keep It Simple and Iterate
Lempod is one tool in the LinkedIn playbook. Used right, it can help you get past the algorithm’s bouncer and into the room. But it’s not magic—and it’s not sustainable if you’re not adding real value.
Start small. Test what works. If you see meaningful results, keep going. If not, cut your losses and try something else. Most importantly: keep your content honest and your expectations in check. That’s how you actually build something on LinkedIn.