If you’re sending out B2B sales emails that sound like everyone else’s, you’re probably getting ignored. Worse, you might be annoying the very people you want to impress. This guide is for sales and marketing folks who want to use real intel—not “spray and pray” tactics—to make their outreach stand out. Specifically, we’ll get into the weeds of using Leadforensics to spot who’s visiting your site and how to use that info to write outreach messages that don’t sound like they came from a robot.
Let’s get practical. Here’s how you can use Leadforensics to actually personalize your outreach, step by step—without wasting hours or creeping people out.
Step 1: Set Up Leadforensics and Get Your Tracking Working
If you already have Leadforensics running, skip ahead. If not, don’t overthink it—this part’s pretty straightforward:
- Install the Leadforensics tracking code on your website. Usually, this means copy-pasting a snippet into your site’s header.
- Double-check it’s firing by visiting your own site from a work device and seeing if you show up in the Leadforensics dashboard.
- Make sure your privacy policy covers visitor tracking. If your legal team is breathing down your neck, get them to review the wording.
Pro tip: If your site has lots of subdomains or landing pages, make sure you’re tracking all of them. You’d be surprised how many hot leads slip through the cracks because someone forgot to tag the /pricing page.
Step 2: Understand What Leadforensics Actually Tells You (and What It Doesn’t)
Before you get too excited, here’s the honest truth: Leadforensics doesn’t magically give you a list of named people. What it does is match a visiting company’s IP address to a business and shows you:
- The company name and location
- Pages they looked at, time spent, and visit history
- Sometimes: company size, industry, and public contact info (not always accurate)
What you don’t get:
- The name or email of the actual person visiting—unless they fill out a form
- Their job title
- Precise intent (just because they read your pricing page doesn’t mean they’re ready to buy)
Bottom line: Use Leadforensics for clues, not as gospel. It’s best for identifying which companies are sniffing around your site—not for building a list of ready-to-buy prospects.
Step 3: Qualify Visitors—Don’t Waste Time on the Wrong Companies
Now, you’ll see a list of companies that have hit your site. Here’s how to separate the wheat from the chaff:
- Ignore ISPs, universities, or bot traffic (Leadforensics usually flags these).
- Focus on companies that match your ideal customer profile (ICP): industry, size, location, etc.
- Prioritize visitors based on their activity. Did they hit your careers page, or did they spend 10 minutes reading your product docs? The latter is way more interesting.
- Filter out current customers—no need to cold email someone you already work with.
Pro tip: Don’t chase every company that lands on your homepage. Look for repeat visits or folks digging into high-value pages (like case studies, pricing, or demo requests).
Step 4: Research the Right Person to Contact
This is where most people get lazy and blast generic emails to “info@company.com.” Don’t be that person.
Instead, use the company name from Leadforensics as a starting point:
- Go to LinkedIn and search for people at that company with relevant job titles (e.g., “Head of IT” if you sell security tools).
- Use tools like Hunter.io or Apollo.io to find their email addresses, if you don’t already have them.
- Double-check that the person is still in the right role.
Keep it human: If you can’t find a specific person who fits your target persona, skip that company. A random “to whom it may concern” email usually ends up in the trash.
Step 5: Personalize Your Outreach (Without Being Creepy)
This is the part everyone wants to shortcut, but it’s where you stand out.
Here’s what to do:
- Reference the specific pages or topics they viewed. For example:
“I noticed a few folks from ACME Corp were reading about our integration with Salesforce. Is that something you’re exploring?” - Mention something timely or relevant about their company (recent funding, product launch, etc.).
- Keep it short. No one wants a novel.
- Don’t pretend you “spoke last week” if you didn’t. You’ll lose trust fast.
What not to do:
- Don’t say, “I saw you visited our pricing page at 2:14pm.” That’s stalker territory.
- Don’t copy and paste the same email to every company. People can spot it a mile away.
- Don’t pester them if they don’t reply. One or two follow-ups are enough.
Sample framework:
Hi [Name],
Saw that your team has been checking out [specific page/topic] on our site. If you’re looking to [solve X problem], happy to share some real-world examples or answer any questions.
Let me know if it’s worth a quick call.
Best,
[You]
Step 6: Track What Works—Don’t Just “Set and Forget”
If you’re just firing off emails and hoping for the best, you’re wasting effort. Here’s how to actually improve your results:
- Keep a simple spreadsheet (or use your CRM) to track which companies you contacted, when, and what you said.
- Note which subject lines and messages get replies.
- If you see patterns—certain industries or titles respond better—double down there.
- Don’t be afraid to tweak your approach every few weeks.
Honest truth: Most outreach won’t get a response. If you’re getting a 5-10% reply rate, you’re doing better than average. Don’t take silence personally.
Step 7: Avoid the Pitfalls (and Ignore the Hype)
A few things to keep in mind before you get too deep:
- Leadforensics isn’t magic. It’s just a tool for getting a little more context.
- Don’t use it as your only source for building lists—it’s best for trigger-based outreach, not mass campaigns.
- If a company seems to visit your site a lot but never bites, they might just be doing research—or it’s a competitor. Don’t waste cycles chasing ghosts.
- Respect privacy. Don’t over-personalize or make people feel watched.
- Skip any “AI-powered” personalization tools that just rewrite the same canned email. Real personalization takes a little human effort.
Step 8: Keep It Simple, Iterate, and Don’t Overthink
At the end of the day, the best outreach is about being relevant and respectful. Here’s how to keep yourself sane:
- Focus on quality over quantity. A few good conversations beat blasting hundreds of emails.
- Treat Leadforensics as a way to open doors, not as a crystal ball.
- Iterate—if something feels off or isn’t working, tweak it.
- Don’t obsess over tracking every single visitor. Use your time where it’ll actually move the needle.
Quick Recap:
Leadforensics can nudge your B2B outreach in the right direction, but it’s not a silver bullet. Use it to spot warm companies, do a bit of human research, and send messages that actually make sense for the person you’re reaching out to. Keep it simple, be real, and don’t be afraid to experiment. The best results usually come from a mix of smart tools and a little common sense.