If you’re staring at a list of cold leads and wondering how to get more than tumbleweeds in your inbox, you’re not alone. Most people blast a single email or LinkedIn message, get ignored, and call it a day. That’s not nurturing—that’s wishful thinking.
This guide is for folks who want to actually start conversations and don’t mind using a tool like Lagrowthmachine to make it less painful. We’ll walk through real steps to build a multistep workflow that doesn’t feel spammy—or like a waste of time.
Let’s get into it.
Step 1: Get Your Lead List Ready (Don’t Skip This)
You can’t nurture what you can’t see. Before you even touch Lagrowthmachine, spend a few minutes cleaning up your list. Here’s what matters:
- Keep it targeted. If your leads aren’t all roughly similar (same industry, job function, etc.), split them up now.
- Check for missing info. At minimum, you’ll want name, email, and LinkedIn profile. If you’re missing these, go fill the gaps.
- Don’t buy random lists. Seriously. If you don’t know where the data came from, expect low response rates and deliverability headaches.
Pro tip: Quality beats quantity every time. Ten relevant, accurate leads are better than a hundred random names.
Step 2: Connect Your Channels in Lagrowthmachine
Lagrowthmachine shines when you use it to coordinate outreach across multiple channels (email, LinkedIn, Twitter, etc.). Here’s what to do:
- Integrate your email account. Google Workspace and Outlook are supported. Don’t use your main work email—set up a dedicated outreach inbox.
- Connect your LinkedIn. You’ll need to log in through the tool. Be ready to re-authenticate occasionally.
- (Optional) Add Twitter, WhatsApp, or CRMs. Only bother if you actually use these for outreach. Otherwise, skip it.
What works: Multichannel really does help. Hitting someone on both email and LinkedIn (with smart timing) gets you noticed.
What doesn’t: Spamming all channels at once. It’s a quick way to get blocked or reported.
Step 3: Build a Multistep Workflow That Doesn’t Suck
This is where most automation tools go off the rails. If your “workflow” is just a sequence of canned, generic messages, expect radio silence.
Here’s how to set up a workflow in Lagrowthmachine that people might actually respond to:
- Start with a connection or intro message.
- On LinkedIn, keep it short and personal.
- On email, reference something specific or relevant—don’t just pitch.
- Add a follow-up (2-3 days later).
- Don’t just resend the same thing. Try a new angle or ask an easy question.
- Try a different channel.
- If your first message was LinkedIn, try email next (or vice versa).
- Space out your touchpoints.
- Nobody likes being pinged every day. Give it a few days between steps.
- Don’t overdo it.
- More than 4-5 touches and you’re probably in “annoying” territory.
In Lagrowthmachine, you’ll drag and drop these steps onto a visual canvas. It’s not rocket science, but do a quick sanity check: Would you respond to this sequence if you got it?
What to ignore: Templates that sound like a robot wrote them. It’s easy to spot and even easier to ignore.
Step 4: Personalize (But Don’t Waste Hours)
Personalization matters, but you don’t need to write a novel for every lead. Here’s how to keep it efficient:
- Use custom fields. Populate first name, company, and role automatically.
- Add a line or two that’s actually specific. If you’re reaching out to marketers, mention a recent campaign they ran or a blog post you liked.
- Batch your tweaks. Do quick reviews before launching the sequence; add one personalized hook per person if you can.
What works: Even a single relevant sentence can double your reply rate.
What doesn’t: Generic “I saw you’re in [industry]” lines. Everyone knows you just merged a field.
Step 5: Set Up Your Sending Rules
Lagrowthmachine gives you a lot of control over how and when messages go out. Spend a minute here—this is where you avoid looking like a spammer:
- Spread out sends. Set daily limits (e.g., 30 messages/day per channel) to keep things human.
- Randomize timing. Don’t send all your emails at 9:01 AM. Lagrowthmachine can stagger sends within a time window.
- Respect time zones. If your leads are global, set up rules so you’re not pinging people at 2 AM their time.
Pro tip: If you get flagged or see deliverability drop, slow things down and warm up your sending accounts.
Step 6: Launch, Watch, and Adjust
Now, hit launch. But—don’t just forget about it. The best campaigns are tweaked mid-flight.
- Check replies daily. Jump on warm responses fast.
- Read the unsubscribes/negative replies. Don’t ignore them; they tell you what’s not working.
- A/B test subject lines and first messages. You’ll be shocked how much difference a small change can make.
- Pause if you spot issues. Too many bounces? Sudden drop in LinkedIn acceptance? Stop and investigate.
What works: Iterating quickly. The first version of your sequence probably won’t be the best.
What doesn’t: “Set and forget.” Automation is a tool, not a magic wand.
Step 7: Track Results That Actually Matter
Lagrowthmachine gives you a lot of data, but don’t get lost in the weeds. Focus on what counts:
- Reply rate. Are people actually responding?
- Positive replies. Not just replies—are they interested?
- Meeting booked/conversation started. Your real end goal.
- Deliverability metrics. Are your messages landing, or getting filtered?
Ignore vanity metrics like “messages sent.” If you’re not getting replies, it doesn’t matter how many you send.
What About Compliance and Deliverability?
Don’t get fancy here—respect privacy laws and use best practices:
- Always provide a way to opt out. For emails, a simple “let me know if you don’t want more emails” is enough.
- Don’t scrape LinkedIn if it breaks their rules. Lagrowthmachine plays nice, but don’t push your luck.
- Warm up new email accounts before blasting. It’s boring, but it keeps you out of spam.
If you’re in the EU or reaching out to EU citizens, read up on GDPR. Don’t assume you’re too small to get in trouble.
What Actually Works (And What’s Just Hype)
Let’s be real: automation won’t magically turn cold leads into paying customers. Here’s the honest scorecard:
- Works: Consistent, relevant, respectful outreach across 2-3 channels.
- Works: Personalization that doesn’t feel forced.
- Doesn’t work: Blindly copying templates or sending a wall of messages.
- Doesn’t work: Hoping for instant results. Nurturing takes time.
Automation tools like Lagrowthmachine save time but won’t fix a bad process or a weak message.
Final Thoughts: Keep It Simple, Keep Improving
If you take away one thing, let it be this: start simple. Don’t try to build a 12-step workflow out of the gate. Launch, watch what happens, and keep tweaking. Most people overcomplicate things and burn out—or worse, annoy their leads.
Focus on starting real conversations, not just blasting messages. Use Lagrowthmachine to take boring steps off your plate, but keep your outreach human.
You’ll get better results, and you won’t feel like a spammer. Good luck.