How to use Kular to manage multi channel outreach for B2B marketing

If you’re running B2B outreach, you know the drill: email’s crowded, LinkedIn’s noisy, and juggling a dozen tabs just to follow up with leads is a pain. You want more replies, less busywork, and a way to actually see if your campaigns are working—without needing a PhD in “MarTech.” This guide’s for you.

We’re talking about using Kular, a tool that promises to wrangle all your multi-channel outreach—email, LinkedIn, even SMS—into something you can actually manage. I’ll walk you through, step by step, how to set it up, what actually helps, and where to avoid wasting time.

1. Get Clear on What “Multi Channel” Means—And Why You Should Care

Before you start adding tools, it’s worth asking: do you really need multi-channel outreach? Here’s the honest take:

  • Email alone isn’t enough anymore. Everyone’s inbox is swamped; you probably need to show up in multiple places to get noticed.
  • LinkedIn works—sometimes. But only if you’re targeting the right people (and not spamming).
  • SMS and other channels? Maybe. But don’t assume more channels means more replies. Quality beats quantity, every time.

Multi-channel outreach is about being persistent without being pushy. Kular’s big sell is making this easier to coordinate—no more guessing who you’ve messaged, or when.

2. Setting Up Kular: Start Simple

First things first, don’t go wild hooking up every account you own. Start with what you actually use. Here’s the bare-bones setup:

  • Create a Kular Account: Self-explanatory, but use a work email you actually check. (Don’t use your personal Gmail.)
  • Connect Your Main Channels:
  • Email: Kular supports Gmail, Outlook, and most business email providers. Use your real sender address—people sniff out aliases.
  • LinkedIn: You’ll need to authenticate once, but don’t worry—Kular doesn’t blast your connections unless you tell it to.
  • (Optional) SMS or Other Integrations: If you actually use SMS for B2B (rare in most industries), connect it. Otherwise, skip for now.

Pro tip: Ignore the urge to connect every app “just because.” Too many integrations can make things messy fast.

3. Building Your Outreach Sequences (Without Getting Annoying)

Kular lets you create automated “sequences”—think of them as a playbook for how and when you contact leads across channels. The trick is to keep it human.

How to Build a Sequence in Kular:

  1. Pick Your Audience
  2. Upload your contacts (CSV is easiest).

  3. Tag or segment them (by industry, persona, etc.)—but don’t overthink this. Two or three segments are plenty to start.

  4. Map Out Your Steps

  5. Day 1: Send a personalized email.
  6. Day 3: If no reply, send a LinkedIn connection request with a short note.
  7. Day 7: Follow up with a second email.
  8. Day 10: (Optional) Send a LinkedIn message, but only if they accepted your request.
  9. Day 14: Drop a final “breakup” email.

That’s enough. Seriously. More steps just annoy people and waste your time.

  1. Write Your Messages
  2. Keep it short. Nobody reads a wall of text.
  3. Personalize the first line (Kular pulls in fields like {FirstName}).

  4. Don’t hard-sell in the first message. Ask a real question or offer something useful.

  5. Set Your Rules

  6. Pause the sequence if someone replies—don’t keep emailing after they’ve answered.
  7. Space out your messages. Give people time to respond.

What to Ignore: Don’t get sucked into “AI copy suggestions” or templates that sound like a robot. Your own words work better.

4. Actually Using Multi-Channel—Not Just Pretending

It’s easy to say you’re doing “multi-channel” outreach because you sent one LinkedIn message. What matters is coordination.

  • Schedule Messages Across Channels: Kular lets you mix up email and LinkedIn in one timeline, so you’re not just blasting the same message everywhere.
  • Use Triggers: For example, only send a LinkedIn message if your email goes unopened. This keeps you from double-spamming.
  • Don’t Overwhelm: Two channels are enough. If you’re sending emails, LinkedIn messages, SMS, AND DMs, you’ll just look desperate.

Pro tip: If your audience doesn’t use LinkedIn much, don’t force it. Go where your buyers actually are.

5. Tracking Results (Without Getting Lost in Vanity Metrics)

Kular’s dashboard tracks opens, replies, and click rates for each step. Here’s what actually matters:

  • Reply Rate: The only metric that means anything. Opens and clicks can be misleading.
  • Channel Performance: Are you getting more replies from email or LinkedIn? Drop what’s not working.
  • Sequence Drop-Off: Where are people ghosting you? Maybe your follow-up is too soon, or your message is off.

What to Ignore: Don’t obsess over open rates—they’re unreliable, thanks to privacy tools and tabbed inboxes.

6. Avoiding Common Pitfalls

Kular can save you time, but only if you avoid the usual traps:

  • Don’t automate everything. Automated outreach is fine for first touches, but if someone replies, take over manually.
  • Quality beats quantity. Sending 100 thoughtful, targeted messages is better than blasting 1,000 generic ones.
  • Stay compliant. Know the rules (like GDPR or CAN-SPAM). Kular has built-in safeguards, but you’re still responsible.

Things That Don’t Work: - “Spray and pray” campaigns. People can tell when you didn’t bother researching them. - Overly aggressive follow-up schedules. - Ignoring replies or not updating your sequences when things change.

7. When to Scale (and When Not To)

If you’re getting solid replies and feel like you’re spending all day in your inbox, it might be time to ramp up. Here’s how:

  • Clone What Works: Duplicate your best-performing sequences. Don’t reinvent the wheel.
  • Add More Team Members: Kular lets you assign leads to colleagues, so you’re not bottlenecked.
  • Expand Channels Only If Needed: If you’re seeing diminishing returns, try adding a new channel. But don’t add complexity for its own sake.

If you’re not getting replies, don’t scale. Fix your messaging or targeting first.

8. Keep It Personal (or Don’t Bother)

The biggest mistake? Treating people like numbers. Here’s how to avoid that:

  • Customize your first message. Even just a line about their company makes a difference.
  • Respond like a human. Drop the canned responses once you get a reply.
  • Don’t be afraid to quit a sequence. If someone’s not interested, move on.

Kular makes it easy to automate, but that’s not an excuse to sound like a robot.

Bottom line: Multi-channel outreach isn’t magic, and Kular won’t fix bad messaging or lazy targeting. But if you keep things simple, stay personal, and use automation as a helper—not a crutch—you’ll save time and land more conversations.

Start with one or two channels, track what’s actually working, and don’t be afraid to tweak your approach as you go. Iteration beats perfection every time.