If you sell anything online, you know how fast pricing can shift. One minute you’re competitive, the next you’re getting undercut. For product managers, marketers, and anyone in charge of keeping tabs on competitors, this guide’s for you. We’ll walk through using Kompyte to keep watch on your competitors’ pricing—without wasting hours or getting buried in pointless notifications. This is the stuff I wish someone had told me before I started.
Step 1: Get Organized Before You Dive In
First things first: don’t just add every competitor and product under the sun. Figure out:
- Who actually matters? Focus on your 3-10 closest rivals. Tracking everyone sounds smart, but it turns into noise.
- Which products or plans? Zero in on products that overlap with yours, or those you lose deals to.
- Where are prices listed? Some competitors put pricing on their site, others hide it behind logins or PDFs. Make a list.
Pro tip: Don’t skip this. The more focused you are, the less junk you’ll deal with later.
Step 2: Add Your Competitors to Kompyte
Once you’re clear on who and what you want to track:
- Head to the Competitors section in Kompyte.
- Add each competitor manually—just their main domain to start.
- Mark key competitors as “priority” if Kompyte lets you. This helps filter alerts later.
Don’t get fancy with dozens of subdomains or products yet. Start simple and expand once you see what’s useful.
Step 3: Set Up Pricing Page Monitoring
This is the backbone of the whole thing. Here’s how to do it right:
- Find the direct URLs for each competitor’s pricing. Usually it’s
/pricing, but sometimes it’s buried or behind a login. - Add these URLs as “Pages to Track” in Kompyte for each competitor.
- Select “Track Content Changes”—not just visual changes. You want Kompyte to spot when numbers change, not just when they redesign the page.
- If pricing is behind a login or PDF:
- Kompyte claims to handle some logins. In practice, this is hit or miss.
- For PDFs, you can usually upload or link to them, but Kompyte sometimes struggles to parse complex documents.
- If it can’t track the page, make a note to check it manually every month. Not ideal, but better than pretending you’re covered.
Heads up: Kompyte is decent at catching website pricing changes, but not magic. If your competitor uses images for prices or buries changes in pop-ups, you’ll need to spot-check occasionally.
Step 4: Fine-Tune Alerts (or You’ll Drown in Them)
By default, Kompyte sends an alert for every tiny change—typos, new footers, you name it. That gets old fast.
- Set up keyword-based alerts.
Tell Kompyte to flag changes only when numbers or specific pricing terms (like “$,” “per month,” “annual”) change. - Batch notifications.
If you’re tracking more than a few competitors, switch to daily or weekly summaries instead of instant emails. - Turn off “cosmetic” alerts.
Ignore changes to colors, images, or unrelated text.
Real talk: Expect some junk to slip through. Kompyte’s filtering is good, but you’ll still see the odd “updated privacy policy” alert. Just mark it as irrelevant and move on.
Step 5: Review and Log Pricing Changes
When Kompyte spots a change, don’t just glance and forget:
- Check the alert details.
Kompyte will show you a before-and-after of the change. Verify if it’s a real price change or just a formatting tweak. - Log real changes in a spreadsheet or CRM.
Don’t trust Kompyte’s dashboard as your only record. Jot down the date, product, old price, new price, and a link to the page. - Tag major shifts.
If a competitor slashes prices or launches a new tier, flag it for your team. These are worth a closer look.
Why bother logging? Sometimes, you’ll want to see trends or justify a price move six months from now. Having your own log is gold.
Step 6: Share Insights Without Swamping Your Team
The point isn’t to forward every Kompyte alert to the whole company. Instead:
- Send a short summary weekly or monthly.
“Here’s what changed this week: Competitor X dropped their Pro plan by $5, Competitor Y added a new ‘Lite’ tier, etc.” - Highlight only real, meaningful changes.
Ignore the $0.50 tweaks or plan description edits—no one cares. - Answer the “so what?”
If a big change happens, suggest whether you need to respond or just keep watching.
Pro tip: Set a recurring calendar reminder to review and share these. Otherwise, it’ll slip through the cracks.
Step 7: Adjust Your Setup as You Go
No tool is set-and-forget, and Kompyte’s no exception.
- Trim irrelevant competitors or pages.
If you keep getting useless alerts from a company you never go up against, remove them. - Update URLs as competitors redesign.
Pricing pages move or change structure all the time. Check links quarterly. - Refine your keywords.
If you’re getting too many alerts, get more specific (e.g., “per user,” “$99,” etc.). - Test it yourself.
Change a monitored page (on your own site, or a test site) to make sure Kompyte’s catching the right stuff.
What Works, What Doesn’t, and What to Ignore
Let’s be honest:
- Works well:
- Monitoring public-facing pricing pages.
- Getting a heads-up on big, obvious changes.
- Doesn’t work so well:
- Tracking prices hidden behind logins, custom portals, or images.
- Detailed competitor feature tracking (Kompyte tries, but it’s not great for nuance).
- Ignore:
- Cosmetic changes, minor copy tweaks, and “all changes” alerts. They’ll just waste your time.
You don’t need to respond to every tweak. Focus on big moves—new plans, major price drops, or new pricing models.
Keep It Simple (and Don’t Let the Tool Run Your Life)
Competitive pricing monitoring is important, but it’s easy to overdo it. Start with your top competitors and key products, tweak your Kompyte setup as you learn, and don’t get sucked into micromanaging every change. The goal is to spot real threats and opportunities—not to spend your day in dashboards.
Remember: simple, focused tracking beats a messy pile of alerts every single time. Set up what you need, check in regularly, and use what you learn to make actual decisions—not just to collect data.
Now get back to your real work.