If you're tired of landing pages that just gather dust (and junk leads), you're not alone. This is for small business owners, marketers, and anyone using Keap who wants landing pages that actually pull in real prospects—not just email addresses from people who never buy. Let’s skip the marketing fluff and get into what it really takes to capture more qualified leads with Keap’s landing pages.
Step 1: Get Clear On Who You Want (And Don’t Want)
Before you click a single button in Keap, you need to know what a “qualified lead” means for you. It’s tempting to chase big numbers, but a pile of unqualified leads just wastes your time and money.
Ask yourself: - What problems do your best customers have, and what solutions are they actually looking for? - What red flags make someone a bad fit? (E.g., too early in their journey, wrong budget, wrong industry) - What’s a realistic next step for them—demo, call, download, or something else?
Pro Tip: Write this down, even if it feels obvious. You’ll use this info to shape your landing page copy and form questions.
Step 2: Map Out a Simple Offer That Filters for Quality
The best landing pages don’t just attract—it’s like a magnet that only works for the right metal. You want an offer that makes the right people say “yes,” and the wrong people bounce off.
What works: - Lead magnets that speak directly to your audience’s pain (e.g., “2024 Survival Guide for Freelance Bookkeepers” beats “Free eBook!”) - Clear, honest promises—skip the hype and the “one weird trick” stuff - Forms that ask just enough to filter out tire-kickers (but not so much that you scare everyone off)
What doesn’t: - Generic giveaways (“Free consultation!” has been done to death) - Endless forms—no one wants to fill out their life story - Gimmicks (“Limited time only!” when it’s always available)
Quick test: If someone outside your target audience would also want what you’re offering, it’s probably too generic.
Step 3: Build Your Keap Landing Page (Without Overthinking It)
Head into Keap and fire up the landing page builder. Don’t worry—Keap’s builder isn’t fancy, but that’s actually a good thing. You don’t need fancy. You need clear.
1. Pick a Template That Fits (Don’t Obsess)
Keap’s templates are simple and honestly, a little plain. That’s fine. Choose one that matches your offer type (download, event, booking, etc.). Skip the urge to “stand out” with wild colors or layouts—what matters is clarity.
2. Write Copy That Speaks to Humans
Forget the buzzwords. Write like you’d explain your offer to a friend.
Key points: - Headline: State the benefit, not the feature. (“Stop Losing Clients: Get the Free Checklist”) - Subheading: Who it’s for and what they’ll get. - Body: Keep it short. Use bullets for what’s inside or what’s next. - Social proof: Real testimonials help, but only if they’re specific and believable.
What to ignore: Stock photos of grinning people in suits. No one believes them.
3. Set Up Your Form to Qualify, Not Just Collect
Keap lets you add custom fields to your form. Use this to filter for quality:
- Name and email are a given.
- One or two qualifying questions (e.g., “How many clients do you serve per month?” or “What’s your biggest challenge with X?”)
- Optional: A dropdown to segment (“I’m interested in: A, B, or C”)
Less is more: Each extra field costs you leads, so only ask what you’ll actually use.
4. Tweak Your Thank You Page
Don’t waste this space. After someone opts in, use the thank you page to:
- Set expectations (how you’ll follow up, when they’ll hear from you)
- Offer the next step (book a call, join a webinar, download right now)
- Never just say “Thanks!” and call it a day.
Real talk: Skip the “share on social” buttons. No one uses them.
Step 4: Integrate With Keap’s Automation (But Keep It Simple)
Keap shines at follow-up. The trick is not to go overboard with automations that make things weird or impersonal.
Bare essentials: - Instant confirmation email (with the promised resource or next step) - A short follow-up sequence (2-3 emails tops) that adds value or nudges toward a call/demo - Tag new leads based on their form answers so you can segment later
What to avoid: - Overly aggressive sales pitches right away - Long, drawn-out drip campaigns (unless you know they work for your audience) - Automation for its own sake—if you wouldn’t send it by hand, don’t automate it
Pro Tip: Test your automations on yourself before you launch. Broken links or weird timing kill trust fast.
Step 5: Drive Real Traffic (Not Just Any Traffic)
You can have the perfect landing page, but if only your mom sees it, you’re not getting leads.
Smart traffic sources: - Email your best prospects directly—personal beats mass every time - Share in relevant groups or forums (but don’t spam) - Paid ads (Google, Facebook, LinkedIn) only if you know your cost per qualified lead
What to skip: - Buying lists (they never work) - Posting in random Facebook groups hoping someone bites - “Growth hacks” that promise viral traffic
Reality check: Quality beats quantity. Ten real prospects are better than 100 random clicks.
Step 6: Track What Matters, Ignore Vanity Metrics
Keap gives you basic analytics. Use them, but don’t get lost in the weeds.
Watch these: - Conversion rate (visitors to leads) - Lead quality (are they booking calls, replying, or buying?) - Source of best leads (double down on what’s working)
Ignore: - Total page views (unless you’re selling ads, who cares?) - “Likes” or shares—they don’t pay the bills
If leads aren’t qualified: Go back to your offer and form. Tweak one thing at a time. Test, don’t guess.
Step 7: Keep Improving—But Don’t Get Stuck Tweaking
The best landing pages are never “done,” but don’t let perfect kill progress. Make small changes, see what happens, and roll with what works.
A few easy tweaks: - Swap in a more specific headline - Change a form question - Tighten up your follow-up emails
Warning: If you’re changing more than one thing at a time, you won’t know what worked.
Landing pages aren’t magic, and Keap isn’t a silver bullet. But if you keep things simple, focus on attracting the right leads, and actually follow up, you’ll do better than 90% of businesses out there. Don’t overthink it—launch, learn, and keep it real.