If you’re trying to find real people with real influence—not just big follower counts—this guide’s for you. Whether you’re in marketing, running a small business, or just trying to get your product in front of the right crowd, micro influencers are often the sweet spot: affordable, authentic, and more likely to actually move the needle.
But here’s the problem: finding and connecting with legit micro influencers (think 5k–100k followers, engaged, not bots) is a pain. That’s where Influencers Club comes in. It promises to help you identify and contact micro influencers in just about any industry. Let’s get into how to actually use it, what works, and what to skip.
Step 1: Get Clear About Who You Want to Reach
Don’t just jump into any tool until you know what you need. Influencers Club is powerful, but it can’t define your audience for you. Ask yourself:
- What’s my industry or niche? (Be specific. “Fitness” is vague. “Home gym gear for parents” is better.)
- Which platforms matter for my audience? (Instagram, TikTok, YouTube, Twitter/X—pick 1–2, not all.)
- What do I actually want influencers to do? (Shout-out, review, unboxing, affiliate link, etc.)
Pro tip: Have a clear idea of your “ideal” micro influencer. List a few accounts you already like—their size, style, and vibe. This will help you filter later.
Step 2: Set Up Your Influencers Club Account
Not much to say here, but don’t use a throwaway email—you’ll be getting lists and possibly running outreach through this account. Influencers Club is a paid tool, with pricing based on how many contacts you want. There’s sometimes a free trial, but don’t expect to get hundreds of emails for nothing.
- Sign up and verify your email.
- Fill in the onboarding questions honestly—they’ll help tailor your searches.
What to ignore: Any “Upgrade now!” pop-ups—wait until you’re sure the data matches what you actually want.
Step 3: Build Your Search
This is where most people get overwhelmed. The search builder in Influencers Club lets you filter by:
- Platform (Instagram, TikTok, Twitter/X, YouTube, etc.)
- Follower count (be realistic; start with 5k–100k for micro influencers)
- Location (country, city, etc.)
- Topics/niche (sometimes called “bio keywords”)
- Engagement rate (if available—higher is better, but don’t obsess)
- Gender, age range, and even audience details (if you really need it)
How to get it right: - Start broad, then narrow down. Don’t stack ten filters at once, or you’ll get zero results. - Use keywords your ideal influencer would actually use in their bio (“vegan recipes,” “indie games reviewer,” etc.). - Don’t get fixated on engagement rate. A solid, real following beats a perfect stat.
Watch out for: Inflated follower counts or weirdly generic bios—these could be fake or spammy accounts. The tool tries to weed them out, but always double-check.
Step 4: Review and Refine Your Results
Once you hit search, you’ll get a list—sometimes a big one, sometimes tiny. Here’s where you need to get hands-on.
- Scan the bios. Do these people actually talk about your topic, or are they lifestyle generalists?
- Check sample profiles. Influencers Club often lets you click through to a few profiles before exporting the whole list. Use this. Are these accounts real? Active? Not just reposting memes?
- Look at engagement. Are people commenting, or is it just likes from bots? Don’t get seduced by vanity metrics.
Pro tip: Download a small batch first, check quality, then go back for more if it looks good. Don’t blow your whole budget on one giant, unfiltered list.
Step 5: Export Contacts (But Don’t Spam Them)
When you’re happy with your filtered list, you can export influencer data—usually including names, social handles, sometimes email addresses, and stats.
- Pick the fields you actually need. Usually, name, platform, handle, email, and maybe location.
- Keep things organized. Use a spreadsheet or simple CRM, not a random CSV on your desktop.
- Don’t be greedy. Just because you have 500 emails doesn’t mean you should blast them all in one go.
What not to do: Blindly add everyone to your email outreach. A huge list of cold emails rarely works and can get you marked as spam.
Step 6: Personalize Your Outreach
The biggest mistake: sending the same generic email to everyone. Influencers, especially micro influencers, get a ton of these and ignore most.
- Reference something specific about them. (“I loved your recent post about…”)
- Keep it short. Nobody wants to read your brand’s life story.
- Be honest about what you’re asking. Don’t promise the moon unless you can deliver.
- Offer value. Even if it’s just free product, make it clear why this benefits them—not just you.
Example outreach snippet:
Hi [Name],
I came across your [platform] account and loved your take on [topic].
I work with [your brand], and we’d love to send you [product] to try if you’re interested.
Let me know if you’re open to it—no pressure!
Pro tip: Expect a low reply rate, and don’t take it personally. A 5–10% response is normal.
Step 7: Track Responses and Build Relationships
Don’t let things fall through the cracks. Even a basic spreadsheet can help:
- Who you contacted
- When you contacted them
- Who replied (and when)
- Notes on their response
If someone says “not now,” make a note to check back in a few months. Always thank people for their time—even if they say no.
Avoid: Demanding contracts or exclusivity right away. Micro influencers value flexibility.
What Works—and What Doesn’t
What Works
- Niche targeting: The more specific your search, the better your results.
- Manual vetting: Don’t trust any tool 100%. Double-check profiles before outreach.
- Personal touch: Even a little effort in your email goes a long way.
What Doesn’t
- Mass cold emails: Most people ignore them, and you’ll burn your sender reputation.
- Obsessing over perfect stats: No influencer is perfect. Look for real people, not just numbers.
- Expecting instant results: Relationships take time. Start small, experiment, and build from there.
Final Thoughts: Keep It Real and Iterate
Influencers Club can absolutely make your life easier if you use it with a bit of common sense. Don’t get stuck in analysis paralysis or think you need a list of thousands to start. Start with a small, targeted group, personalize your outreach, and see what actually gets replies. Adjust your filters, your messaging, and your expectations as you go.
At the end of the day, micro influencer marketing is about people, not just platforms or tools. Keep it simple, stay human, and don’t overthink it.