If you’re part of a B2B team and tired of staring at a blank page trying to write sales copy for your next GTM campaign, you’re not alone. Most folks aren’t natural-born copywriters, and even the pros get stuck. That’s where AI tools like Hoppycopy promise to help: faster drafts, fewer rewrites, and a little less dread when it’s time to send that next sequence.
But do these tools actually deliver? And how do you get results that don’t sound like a robot with a marketing degree wrote them? Here’s what you actually need to know to use Hoppycopy for B2B go-to-market (GTM) campaigns, without wasting a bunch of time or money.
1. Get Clear on Your GTM Goals and Audience
Before you even log in to Hoppycopy, you need clarity on two things: what you’re trying to achieve, and who you’re writing to. The AI can spin up copy in seconds, but if you feed it vague prompts, you’ll get back vague nonsense.
Don’t skip this step. AI is only as smart as what you put in.
Ask yourself: - What action do I actually want the reader to take? Book a demo? Download a whitepaper? Reply? - Who’s my real decision maker? CTO, Head of Ops, VP of Marketing? (Be specific.) - What’s their pain right now? Not “increase efficiency”—think “drowning in manual data entry” or “can’t get a clean sales pipeline report.” - What channel am I writing for? (Email, LinkedIn, landing page, etc.)
Pro tip:
Jot this down in a doc or sticky note. You’ll need it for prompts later.
2. Set Up Hoppycopy for B2B Sales Copy
Once you’ve got your basics, head into Hoppycopy. It’s a web-based tool—no installation mess.
What Hoppycopy does well:
- Has templates for cold emails, LinkedIn DMs, product descriptions, and more
- Lets you train a “Brand Voice” so your copy sounds less generic
- Bulk generation: write a lot of variations quickly
Where it falls short:
- It doesn’t know your ICP as well as you do
- Won’t magically nail complex B2B value props without good input
- Sometimes outputs “salesy” clichés or awkward lines you’ll need to fix
Ignore:
Any suggestion that you can “set and forget” your copy. You’ll be editing, every time.
3. Use the Right Template and Fill in the Details
Hoppycopy offers dozens of starting points. For B2B GTM, you’ll likely want: - Cold Sales Email - Follow-Up Email - LinkedIn Message - Landing Page Copy - Ad Copy
How to pick: - Choose the template that matches your channel and campaign stage. - Don’t force a template to do something it isn’t meant for (don’t use “ad copy” for a nurturing email).
Plug in your details: - Company name & product - Target audience (be specific) - Key pain points and value props (from your notes) - Call to action (what should they do next?)
Example prompt:
Product: Acme CRM Audience: Sales Ops leaders at SaaS companies, 50–500 employees Pain: Struggling to get clean sales pipeline reports, wasting hours on spreadsheets Goal: Book a 20-min demo Brand voice: Direct, no fluff, a little dry humor
Pro tip:
If you have snippets of your own copy that have worked in the past, paste those in as examples—the AI can mimic your style better that way.
4. Generate, Review, and Ruthlessly Edit
Hit “Generate.” Hoppycopy will spit out a few variations. Here’s where the real work starts.
What to look for:
- Clarity: Does it clearly say what you do and why it matters?
- Specificity: Are the problems and benefits tailored to your real audience?
- Human-ness: Does it sound like something you’d actually say in a conversation?
- Length: Shorter is almost always better, especially for cold outreach.
What to ignore:
- Overblown claims (“Revolutionize your workflow forever!”)
- Empty buzzwords (“synergy,” “leverage,” etc.)
- Sentences that sound off, forced, or just…weird
Editing checklist:
- Cut anything you wouldn’t say out loud.
- Replace generic phrases with specifics (“save time” → “cut admin work by 2 hours a week”).
- Make sure there’s a single, clear call to action.
- Add a touch of personality, but don’t try too hard to sound clever.
Pro tip:
Read your copy out loud. If you cringe, your prospect will too.
5. Test Variations and Track Results
The point of using an AI tool is that you can test different angles fast—don’t just grab the first draft and blast it to your whole list.
Here’s how to do it: - Generate 3–5 variations of your email or message. - Send each to a small segment (or as A/B tests if your tools allow). - Track open rates, replies, and meetings booked.
What works: - Specific subject lines (“Quick question about your pipeline data” beats “Introducing Acme CRM” every time) - Personalization tokens (“Saw your post on LinkedIn about [topic]”) - Simple, direct asks
What doesn’t: - Long-winded intros - Gimmicky or over-the-top humor - Over-promising (“We guarantee 300% ROI!”)
Don’t overthink it:
You’re looking for what gets results, not what wins a copywriting award.
6. Build Your Own Prompt Library
If you run campaigns regularly, save time by building a doc of prompts and tweaks that work for your audience. Update it with: - Prompts that consistently generate good copy - Go-to pain points and value props - CTAs that get replies
This is way more useful than just saving the AI’s output—next time, you’ll spend less time wrestling with prompts and more time actually running your campaign.
7. Know When to Skip the AI
Hoppycopy is great for getting unstuck or scaling up, but there are times when you’re better off writing from scratch: - High-stakes, one-to-one emails to major accounts - Deeply technical or regulated industries (where nuance matters) - When you need a unique, creative angle the AI just can’t hit
If all your AI drafts sound bland or miss the mark, don’t force it. Start with your own draft, then use Hoppycopy to suggest improvements or alternative phrasings.
Summary: Keep It Simple, Ship Fast, and Edit Ruthlessly
AI tools like Hoppycopy are a solid way to beat blank-page anxiety and whip up B2B GTM sales copy, especially if you’re running lots of campaigns. But don’t fall for the “one click and done” myth. The best results come from smart inputs, ruthless editing, and testing what actually works with your audience.
So keep your prompts sharp, your edits honest, and don’t be afraid to toss out what doesn’t sound real. The faster you get campaigns out the door and learn what works, the better your copy—and your results—will get.