So, your team just wrapped another go-to-market (GTM) campaign. Now comes the real test: did it actually do anything, or are you all just patting each other on the back? If you’re tasked with showing results, you need clear answers—fast. This guide is for marketers, growth folks, and anyone who has to prove their GTM campaigns actually moved the needle.
We’ll walk through using Getweflow reporting to dig into what’s working, what’s not, and what you can safely ignore. No filler, no buzzwords—just a clear path to measuring your campaign’s real impact.
1. Know What (Actually) Matters Before You Start
Before you even touch a report:
- Get clear on your campaign goals. Are you trying to drive signups, generate qualified leads, or just get eyeballs on a new feature? If you can’t answer that in one sentence, stop here and figure it out.
- Pick a metric that maps to that goal. Vanity metrics (likes, clicks, impressions) are easy to track and even easier to misinterpret. Focus on stuff that matters—like conversions, revenue, or demo requests.
- Check that your data is clean. If your CRM is a mess or your tracking pixels aren’t firing, no tool—not even Getweflow—can save you from garbage-in, garbage-out.
Pro tip: Write down your “one metric that matters” for this campaign and stick it somewhere visible. It’s easy to get lost in the weeds.
2. Set Up Tracking in Getweflow the Right Way
Don’t just assume your campaign is being tracked. Here’s what you actually need to do:
- Tag your campaigns consistently.
- Use UTM parameters or whatever campaign tags your team agrees on.
-
Be boring and predictable. “Q2_GTM_launch” is better than “SpringFling” or “JohnsTest2”.
-
Double-check integration.
- Make sure Getweflow is hooked up to your CRM, ad platform, and website analytics.
-
Test it yourself: run a test submission and see if it shows up.
-
Set up conversion events.
- Define what counts as a “win” (e.g., signup, purchase, booked demo).
-
Configure these as goals or conversion events inside Getweflow.
-
Sanity check your data.
- Pull up a recent campaign and walk through the user journey.
- If numbers look suspiciously high or low, something’s probably broken.
What to ignore: Custom events for every little button. Unless you’re running an A/B test on a landing page, you probably don’t need to know which shade of blue they clicked.
3. Use Getweflow Dashboards to See the Big Picture
Getweflow’s reporting dashboards are powerful, but they’re only useful if you don’t drown in them. Here’s how to get what you need—without wasting your afternoon:
- Start with the Overview dashboard.
- Look for high-level stats: total conversions, conversion rate, campaign reach.
-
Compare this campaign to your baseline (previous launches or same time last year).
-
Drill into the Campaigns view.
- Filter by your campaign tag.
-
Check which channels (email, paid, organic) are driving actual conversions—not just clicks.
-
Watch the timeframes.
- Look at daily/weekly trends, not just totals. Spikes might mean you hit the right nerve—or something broke.
What works well: The built-in visualizations are usually enough. If you’re exporting to Excel for “deeper insights,” you’re probably overcomplicating it.
What doesn’t: Chasing every micro-metric. If you’re spending hours slicing the data ten different ways, you’re missing the story.
4. Dig Deeper: Attribution, Segments, and Real Impact
If you want to get beyond surface-level reporting, here’s how to squeeze more out of Getweflow:
Attribution: Who Gets Credit?
- Check the attribution model.
- Is it first-touch, last-touch, or multi-touch? This changes the story entirely.
-
For most B2B GTM campaigns, last-touch is usually closer to reality—but check with your sales team.
-
Compare channels.
-
See if paid ads are actually closing the loop, or if organic/partners are bringing in better leads.
-
Don’t get too clever.
- Multi-touch attribution sounds fancy, but unless you have tons of data and a data team, it’s usually more confusing than helpful.
Segments: Who’s Actually Converting?
- Slice by key audience segments.
- Geography, company size, industry—whatever’s relevant for your campaign.
-
Look for patterns. If SMBs are loving your offer but enterprises aren’t, that’s gold.
-
Ignore noise.
- Don’t chase “personalization” for every sub-segment unless you see a clear winner.
Real-World Impact: Can You Tie to Revenue?
- Pull out conversion-to-revenue data.
- If you can tie campaign touches to closed/won deals or paying users, do it.
- If not, be honest about the gap. “Influenced pipeline” is vague unless you can show causality.
Pro tip: If the CEO asks for a chart and you can’t explain it in one sentence, simplify it until you can.
5. Build a Simple, Repeatable Reporting Process
You don’t want to be reinventing the wheel every time. Here’s a straightforward process you can use (and improve) after each campaign:
- After launch, set a reporting cadence.
-
Weekly for active campaigns, monthly for long-tail results.
-
Use the same dashboard layout every time.
-
Stakeholders learn what to expect, and you spend less time fiddling.
-
Share the “so what.”
-
Every report should highlight one key takeaway: What’s working? What’s not? What’s next?
-
Archive and compare.
- Save each campaign’s report. After a few launches, you’ll spot trends (good and bad).
What to ignore: Endless “deep dives” unless someone actually asks for them. Most execs just want to know if the money spent was worth it.
6. Watch Out for Common Pitfalls
- Don’t trust a single number. If something looks off, dig until you know why.
- Avoid dashboard bloat. More widgets ≠ more insight.
- Be honest about limits. Attribution is never perfect. Report what you know, not what you wish were true.
- Don’t let reporting become the work. If you’re spending more time on reports than on actual campaigns, something’s backwards.
Summary: Keep It Simple, Rinse, Repeat
Measuring GTM campaign success with Getweflow isn’t rocket science, but it does require discipline. Start with a clear goal, set up tracking right, use the dashboards for real answers, and don’t let yourself get lost in the weeds. Focus on what matters, ignore what doesn’t, and keep your process tight. That’s how you get real answers—and better results next time.