If you’re running B2B go-to-market (GTM), you’re probably drowning in data and half-baked dashboards. You want useful insights, not another set of “engagement” charts that don’t actually help you close deals. This guide is for folks who want to use Getfollow analytics to get real answers, skip the fluff, and actually improve their GTM strategy.
Let’s break down how to use Getfollow for what matters: finding the people who care, the content that works, and the signals that tell you who’s ready to talk.
1. Get Set Up Right: Clean Inputs, Clear Goals
Before you even open Getfollow, be honest: what are you trying to do? “Drive engagement” is vague. Are you after more qualified inbound leads? Better account targeting? Shorter sales cycles? Be specific.
Pro tip: Garbage in, garbage out. If your CRM is a mess or your LinkedIn connections are random, fix that first. Getfollow can’t magic up insights from bad data.
- Connect your sources: Hook up your CRM, LinkedIn, email, and any other channels you want to track.
- Map your ICP: Set clear filters for your ideal customer profiles (industry, title, company size, etc.).
- Decide on your real metrics: Think pipeline velocity, demo requests, or SQLs — not just likes or impressions.
What to ignore: Vanity metrics like “follower growth” or “post reach” unless you can draw a straight line to revenue.
2. Dig Into Audience Analytics: Who’s Actually Paying Attention?
Once you’re set up, start with the basics: who is actually engaging with your stuff? Getfollow breaks this down more granularly than most tools.
- Look for ICP matches: Are the people engaging with your posts actually from target accounts? Or is it just industry peers and bots?
- Track company-level engagement: Instead of obsessing over individual likes, see which companies are consistently showing up. That’s your true buying signal.
- Identify lurkers: Not everyone will comment or like. Getfollow can surface who’s viewing your content repeatedly but staying silent — these are often early-stage buyers.
Honest take: Don’t get distracted by big numbers. Ten likes from target accounts beat a hundred from randoms.
3. Content Performance: What’s Actually Working (and Why)?
Getfollow’s analytics can help you figure out which content drives real engagement from the right people.
- Compare post types: Are your personal stories bringing in prospects, or do deep dives perform better?
- Map engagement to funnel stages: Are certain posts driving more demo requests or replies? Or just chatter?
- Spot patterns: Look for themes — does content about pain points get more C-suite attention than product features?
What to ignore: “Best times to post” or generic engagement tips. What works for your audience is unique — let the data show you.
Pro tip: If a post gets ignored by your ICP but blows up elsewhere, it’s probably not helping your GTM. Don’t chase viral for its own sake.
4. Account Tracking: Focus on Real Buying Signals
This is where Getfollow analytics actually helps B2B teams, not just marketers chasing impressions.
- Set up account watchlists: Track key accounts for engagement spikes — did someone from a target company suddenly start liking or sharing your posts?
- Monitor cross-channel touchpoints: Did they open your email after seeing your LinkedIn post? Did web visits go up after a webinar? Getfollow can track these connections.
- Score accounts by activity: Use engagement data to prioritize outreach — accounts with multiple touchpoints move to the top of your SDR’s list.
What works: Using these signals for timely, relevant outreach (“Saw you checked out our webinar and shared our post on X — any questions?”) beats cold spray-and-pray every time.
What doesn’t: Treating every like as a buying signal. Look for patterns, not one-offs.
5. Test, Tweak, Repeat: Make Analytics Actionable
All this data is pointless if it just sits in a dashboard. The goal is to make changes, see what happens, and keep improving.
- Run small experiments: Try new content types, messaging, or outreach sequences. Watch how your target audience responds.
- Set up alerts: Use Getfollow to notify you when there’s a spike in engagement from a target account or when lurkers finally engage.
- Review outcomes, not just activity: Did that new campaign get more meetings booked? Did your “top performing” post actually move anyone closer to a deal?
Pro tip: Don’t overcomplicate it. Pick one or two metrics that actually matter to revenue. Focus there.
6. Avoid the Traps: What Not to Waste Time On
Getfollow, like any analytics tool, can drown you in data. Here’s what to skip:
- Over-customizing dashboards: Stick to what you’ll actually use in sales meetings or marketing check-ins.
- Chasing industry benchmarks: Your audience is unique. What works for SaaS might flop in logistics.
- Obsessing over every drop: Some weeks will be slow. Look for trends over months, not day-to-day blips.
Honest take: No tool replaces talking to customers. Use analytics as a guide, not gospel.
Wrapping Up: Keep It Simple, Keep Moving
Don’t let analytics become another procrastination tool. Getfollow can flag the stuff that matters — who’s paying attention, what’s working, and which accounts are heating up — but you still have to act on it.
Pick one metric that ties to revenue. Review it every week. Make small changes, see what works, and don’t get sucked into endless dashboards. The best B2B GTM strategies aren’t the flashiest — they’re the ones you actually use and improve over time.
Now go close some deals.