If you run B2B marketing, you’re drowning in data, dashboards, and generic “insights.” If you actually want to make smarter decisions—not just tick boxes—this guide’s for you. We’ll break down how to use Getctrl analytics to sharpen your Go To Market (GTM) strategy, focusing on what works, what’s noise, and how to skip the fluff.
Let’s get practical.
Step 1: Get Real About What You’re Trying to Improve
Before you even open up Getctrl, get honest with yourself: What exactly are you hoping to improve? More leads? Higher conversion rates? Shorter sales cycles? Don’t say “all of the above”—pick one or two so you don’t drown in analysis paralysis.
- Pro Tip: If everyone on your team gives a different answer, you’re not ready for analytics. Align first.
What works:
Clear focus. It’s boring, but it’s the only way to spot what actually moves the needle.
What doesn’t:
Measuring everything just because you can. That’s just digital hoarding.
Step 2: Set Up Getctrl Analytics for B2B GTM
Getctrl can pull in data from all over the place—website, CRM, email, ads. But more isn’t always better. Connect only the sources that matter for your GTM motion.
Bare Minimum Setup
- CRM integration: Pull in your pipeline and closed-won/lost deals.
- Website analytics: Track traffic, sign-ups, and demo requests.
- Ad platforms: Google, LinkedIn, whatever you actually use.
- Email automation: Only if you’re sending nurture or outbound campaigns.
Skip integrations you never use or can’t trust. Garbage in, garbage out.
Pro Tip:
If your CRM data is a mess (and whose isn’t?), clean it up before you start trusting any pipeline metrics.
Step 3: Map the B2B Funnel Inside Getctrl
Don’t settle for generic “awareness → consideration → decision” models. Map out your real funnel stages in Getctrl, using language your team actually uses.
- Example funnel for B2B SaaS:
- Website visit
- Content download
- Demo request
- Sales qualified lead (SQL)
- Opportunity
- Closed-won
Use Getctrl’s custom funnel builder. Don’t overthink it—start simple. You can always add more detail later.
What to ignore:
Vanity stages or anything you can’t measure. If you can’t define “engaged lead,” skip it until you can.
Step 4: Track What Matters—Not Just What’s Easy
Most analytics tools push you to look at top-of-funnel metrics: pageviews, clicks, impressions. That’s fine, but they rarely connect to revenue.
What actually matters for B2B GTM:
- Lead quality: How many new leads actually fit your ideal customer profile?
- Pipeline velocity: How fast are deals moving from stage to stage?
- Conversion rates: Where are people dropping out? Can you spot a bottleneck?
- Channel performance: Which sources actually lead to closed deals—not just leads?
Set up Getctrl dashboards around these, not just traffic or “engagement.”
Pro Tip:
If a report only makes you feel good but doesn’t change what you do tomorrow, it’s probably a vanity metric.
Step 5: Use Attribution Reports—But Take Them With a Grain of Salt
Getctrl’s attribution modeling is better than most, but no tool can perfectly track every touchpoint in a B2B deal. Expect some ambiguity, especially with long sales cycles, direct outreach, or word-of-mouth.
- First-touch: Good for seeing what brings people into your world.
- Last-touch: Tells you what finally pushed them over the edge.
- Multi-touch: Useful, but don’t pretend it’s gospel. Humans don’t buy like robots.
What works:
Using attribution to spot obvious trends. If paid search never closes deals, stop overspending there.
What doesn’t:
Obsessing over fractional percentages. If a channel’s impact is fuzzy, trust your sales team’s feedback too.
Step 6: Spot Bottlenecks—And Actually Fix Them
Getctrl’s funnel and drop-off reports make it easy to see where prospects disappear. Don’t just stare at the red arrows—dig deeper:
- Are leads dropping after demo requests? Maybe your sales follow-up is too slow.
- Decent pipeline, but few closed-won deals? Maybe your qualification criteria are off, or your offer isn’t landing.
- Lots of website traffic, low conversions? Maybe your landing page is confusing.
What works:
Pairing data with real conversations. Ask your sales reps and new customers why they moved (or didn’t move) forward.
What doesn’t:
Assuming the numbers tell the whole story. Sometimes, the problem is off the screen.
Step 7: Experiment and Measure—But Don’t Wait for Perfection
Analytics are only useful if you act on them. Use Getctrl to run small experiments:
- Try a new outbound sequence for a specific segment.
- Adjust your demo request form to ask fewer questions.
- Shift budget from ads that never touch closed-won deals to those that do.
Set up comparison dashboards to track impact, but don’t expect instant answers. B2B cycles take time.
Pro Tip:
Don’t overhaul everything at once. Small, targeted changes are easier to measure—and undo.
Step 8: Build Reports People Actually Read
Getctrl lets you build slick dashboards, but if nobody looks at them, they’re useless. Keep reporting simple:
- One dashboard per team (marketing, sales, execs).
- Use plain English—not “MQL to SQL ratio delta.”
- Automate weekly digests with only 2-3 key insights.
What works:
Sharing “so what?” takeaways (“We got 40% more demos from LinkedIn this month, but only 1 closed deal—time to rethink our targeting.”)
What doesn’t:
A 30-slide deck nobody has time to read.
Step 9: Keep Your Data Clean (Or at Least Honest)
No tool can fix messy source data. Set aside time each month to check:
- Duplicate or junk leads
- Broken tracking on forms or ads
- Out-of-date funnel stages
If you find problems, flag them. It’s better to say “Here’s what we know, and here’s what’s fuzzy” than to pretend your numbers are flawless.
Step 10: Don’t Let Analytics Become a Crutch
At some point, you’ll hit a wall where the numbers stop being helpful. That’s your cue to pick up the phone, talk to customers, or just try something new. Getctrl is a tool. Use it to make decisions, not excuses.
Keep It Simple and Iterate
You don’t need a PhD in analytics to improve your B2B GTM strategy. Pick a focus, set up Getctrl with just the data you trust, and act on what you learn. Treat dashboards as a starting point, not the finish line. The faster you experiment, the faster you’ll find what actually works for your market.
Don’t get lost in the weeds. Keep it simple, keep it honest, and keep moving.